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Cannabis Dispensary Site Selection Software

Real data on where to open next, and the right people to talk to about it — landlords, brokers, and the operators already there — before someone else claims the corner.

Site Selection map showing nearby points of interest by type and zoning exclusion buffers around a prospective site Simulated store revenue prediction and impact drivers for a Cincinnati location
What it is

Hoodie Retail Site Selection is a cannabis dispensary site selection and location analysis application built on Hoodie Analytics’ national retail dataset. It helps retailers, brands, distributors, and investors evaluate a prospective address, an acquisition target, or a new market by combining competitor proximity, demographic and behavioral data, foot traffic patterns, and zoning restrictions into a single view. The tool also pre-computes market whitespace and runs revenue projections for a proposed store based on its location, size, and assortment.

12,000+
Dispensaries monitored daily at the item level
4,000+
Direct POS integrations
$45B+
in contributed POS sales since 2021, cross-validated against wholesale and state data.
All 42 markets
All 42 legal U.S. cannabis markets, plus all Canadian provinces and territories.
Hundreds
Demographic & behavioral attributes per store

The platform

Every layer a real estate decision needs, in one view

From first look to signed lease, each section is built to survive a real estate committee’s questions.

Location analysis — every competitor, before you sign

Hoodie shows you every dispensary competing for a prospective site or acquisition target, layered against traffic, demographics, and zoning, before a lease or offer is on the table.

A location analysis pulls every existing dispensary near an intended site and lets a team toggle between data layers — foot traffic, demographics, zoning restrictions, and competitive density — for the same address. Zoning is evaluated directly, so a site that looks strong on paper but sits inside a restricted buffer gets flagged first.

For brands

For brands evaluating a retail acquisition, the same layers show whether the store’s trade area can carry the assortment they plan to bring in.

For retailers

For expansion teams choosing between two corners, the zoning and competition layers turn a gut call into a documented one for the real estate committee.

Whitespace identification — where the market is underserved

Hoodie pre-computes market whitespace, so a team doesn’t have to reconstruct demand and supply market by market to find where an opening exists.

Whitespace is calculated against the same dataset behind every other layer — demand indicators, existing dispensary density, and demographic fit — so what surfaces is a market with real, unmet demand. That map is a starting point for outreach: the whitespace Hoodie identifies is the market a team should be building relationships in next.

For brands

For brands and distributors, the same map points to underserved territories worth reaching before a competitor does.

For retailers

For retail expansion and investment teams, whitespace is the shortlist of markets worth a broker call this quarter.

Whitespace map highlighting underserved territory by predicted revenue, with nearby dispensary stores by type and banner

Store simulation — revenue projections before you commit

Hoodie runs a revenue projection for a proposed store from its address and store specifics, so an estimate exists before capital is committed.

A user enters an address and store specifics — including planned SKU count — and Hoodie estimates sales potential using the surrounding trade area’s demographics, competitive density, and nearby points of interest such as convenience stores and gas stations. The output is an estimate, not a guarantee.

Animated demo of setting a drive-time area and running a new store revenue simulation

Professional reporting — one document, every layer

Hoodie combines every analysis layer — location, whitespace, simulation — into a single PDF report built for internal stakeholder review.

Real estate committees and investment partners rarely want four dashboards; they want one document. Hoodie compiles location analysis, whitespace, and store simulation output into a professional PDF, with every figure traceable to a named data source.

Downloading a compiled PDF site report, showing the monthly revenue prediction summary

Site Selection draws on direct POS integrations (Dutchie, BLAZE, Flowhub, Sweed, Flourish, POSaBIT), ERP/seed-to-sale partners (LeafLink, Distru, Nabis, LeafTrade, APEX, Microsoft Dynamics 365, Canix, Acumatica, Metrc), and exclusive cannabis buyer demographics.

See the full integrations list

Terms, defined

The vocabulary this product runs on

Market whitespace
A geographic area where consumer demand for cannabis products exists but is not currently served by a nearby dispensary, identified by comparing demand indicators against existing store density and demographic fit.
Sales potential estimate
A projected revenue range for a proposed dispensary location, calculated from the store’s address, planned size and SKU count, surrounding demographics, competitive density, and nearby high-traffic points of interest — an estimate, not a guarantee.
Competitor proximity analysis
A review of every existing dispensary near a prospective or existing site, used to gauge trade area saturation and inform decisions on new locations or acquisition targets.

Who it’s for

Built for the people who own the number

Retail real estate & expansion teams

Evaluating where to open the next store and negotiate the next lease.

Investors & acquisition teams

Assessing a dispensary purchase or a new market entry before committing capital.

Distributors evaluating territory

Using competitor and whitespace data to decide which regions merit a stronger distribution push.

Brands assessing retail partners

Using the same location and demographic layers to judge whether a prospective retail partner’s trade area fits.

Pricing

Priced to your footprint

Pricing varies depending on the applications you use and the number of markets you’d like access to. There is no one-size-fits-all plan — a single-state brand and a multi-state operator running all seven applications are priced differently.

FAQ

Questions the market asks

What is Hoodie Retail Site Selection?
Hoodie Retail Site Selection is a cannabis dispensary site selection and location analysis application. It helps retailers, brands, distributors, and investors evaluate where to open, acquire, or expand by combining competitor proximity, demographics, foot traffic, and zoning into one view, and by pre-computing underserved markets worth pursuing next.
How does Hoodie estimate sales potential for a new dispensary?
A user enters an address and store specifics, including planned SKU count, and Hoodie generates an estimate using the surrounding trade area’s demographics, competitive density, and nearby points of interest. It is a data-driven estimate, not a guaranteed revenue figure.
What is market whitespace in retail site selection?
Market whitespace is a geographic area where demand for cannabis products exists but no dispensary currently serves it. Hoodie pre-computes whitespace by comparing demand signals against existing store density and demographic fit.
What data powers Hoodie’s Retail Site Selection tool?
Hoodie draws on direct POS integrations (including Dutchie, BLAZE, Flowhub, Sweed, Flourish, and POSaBIT), ERP and seed-to-sale partnerships, anonymized foot traffic, and demographic profiling across hundreds of attributes per store.
Who uses Hoodie Retail Site Selection?
It is used most by retail real estate and expansion teams, investors and acquisition teams evaluating a dispensary purchase, distributors deciding which territories to prioritize, and brands assessing whether a prospective retail partner’s location can support their assortment.
How far back does Hoodie’s data go?
Historical depth varies by report and market, with many markets carrying multiple years of history — enough to separate a seasonal dip from a real trend before you commit to a site.
Can I ingest Hoodie’s site-selection data into my own systems?
Yes. Most teams set up API data sharing through Snowflake or a private S3 access token, and Hoodie can also build a custom API integration to match your environment.

Supplemental content

Go deeper

Glossary

Market Whitespace, Defined

How Hoodie identifies real, unserved demand rather than just empty map space.

Learn More
Guide

A Real Estate Committee’s Guide to Site Selection Data

What to bring to the committee meeting, and which figures they’ll ask about first.

Learn More
Methodology

How Hoodie Estimates New-Store Sales Potential

The inputs behind a projected revenue range, and where the estimate’s limits are.

Learn More

Where insights meet relationships.

Find the whitespace before someone else does.

Book a walkthrough and run a real address through Hoodie’s site selection tools.

Schedule a demo

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