Home  /  Products  /  Sales Enablement

Applications · Sales Enablement

Distribution & Pricing Intelligence for Cannabis Sales Teams

The reps who know which accounts need them this week are the ones who keep them. Sales Enablement turns Hoodie’s live dispensary data into a working call list of exactly who to call, and why.

Sales Enablement overview dashboard: sales prospects, current account, out-of-stock, and low-stock tiles with distribution and share-of-segment trend charts Map of dispensary accounts filtered by current account and carried status
What it is

Hoodie Sales Enablement is a sales application that turns Hoodie’s live dispensary data into the specific accounts, stockouts, and pricing issues a cannabis sales rep should act on this week. It tracks product availability, pricing, and distribution across dispensaries monitored daily at the item level, then surfaces where a brand is out of stock, underpriced, overpriced, or missing from the shelf entirely. Instead of a dashboard to interpret, reps get a working list: which stores to call, and why it matters now.

12,000+
Dispensaries monitored daily at the item level
4,000+
Direct POS integrations
$45B+
in contributed POS sales since 2021, cross-validated against wholesale and state data.
All 42 markets
All 42 legal U.S. cannabis markets, plus all Canadian provinces and territories.

The platform

From live data to a named account to call

Each section is what a rep, a distributor, or a category manager actually needs this week: not a dashboard to interpret, a list to act on.

Inventory & stock level tracking

Reps find out about a stockout from Hoodie, not from a lost order.

Sales Enablement flags out-of-stock and low-stock items across the account list in real time, with preemptive alerts before a store sells through completely. Each alert names the store, the item, and the stock trend behind it.

For brands

See exactly which accounts are running low before the shelf goes empty.

For retailers

See current stock levels and fast-sellers across your own stores in one place.

Dispensary account list filtered by Sales Prospects, Win Backs, Out of Stock, and Low Stock tags

Product distribution analysis

Every white-space account is named, not implied.

Sales Enablement measures distribution depth (how many SKUs are in a store) and breadth (how many stores carry the brand at all) across the market, then lists the specific stores that carry competitors but not you.

For brands

See exactly which named accounts carry a competitor and not you, ranked by opportunity.

For retailers

See how your carried assortment compares to the stores around you, category by category.

SKU count by category chart and dispensary in-stock SKU count table across store banners

Pricing & promotional insights

A price violation is a named account, a named item, and a dollar amount, not a rumor.

Sales Enablement monitors price ranges and promotions across every tracked dispensary and flags unauthorized price increases as they happen, with the store and SKU attached.

For brands

Catch an unauthorized price increase the day it happens, with the store and SKU already attached.

For retailers

See how your pricing and promotions compare to the dispensaries around you, in real time.

Pricing trends chart, promotional comparison table, and pricing band distribution histogram

Custom territory creation

A territory is a named list of accounts, not a shape on a map.

Custom Territory Creation groups dispensaries by region, neighborhood, or assigned book of business, so a rep or distributor can track performance, distribution, and pricing as one unit instead of account by account.

For brands

Know which territory is underperforming before the quarter ends, not after.

For retailers

See how a region or banner group is performing without pulling reports store by store.

Territory Builder tool showing a saved territory, dispensary filters, and a map of selected accounts

Wholesale integration

A wholesale order is a named account, a dollar amount, and a pattern, not a spreadsheet to reconcile.

Wholesale Integration tracks real-time wholesale inventory, reserved-versus-available stock, and order volume and frequency by account, so a distributor can spot a customer’s ordering pattern changing before the relationship does.

For brands

See which wholesale accounts are ordering less before the relationship goes quiet.

For retailers

See reserved versus available stock and order history without a phone call to the distributor.

Order Monthly Volume and Order Frequency charts showing wholesale purchasing trends over the last six months

Sales Enablement draws on direct POS integrations (Dutchie, BLAZE, Flowhub, Sweed, Flourish, POSaBIT), ERP/seed-to-sale, and wholesale/distribution platforms (LeafLink, Distru, Nabis, and LeafTrade).

See the full integrations list

Terms, defined

The vocabulary this product runs on

Distribution depth vs. breadth
Depth is how many SKUs of a brand’s line a single store carries; breadth is how many stores carry the brand at all. Sales Enablement reports both separately so reps know whether to sell in or sell wide.
Custom territory
A defined group of dispensaries (by region, neighborhood, or assigned account list) that a rep or distributor tracks as a single unit for performance, distribution, and pricing reporting.
Stockout alert
A notification triggered when Hoodie’s item-level tracking detects a product has sold through or dropped to a defined low-stock threshold at a specific dispensary, sent before the store places its next order.

Who it’s for

Built for the people who own the number

Brand sales reps

A weekly, named list of which accounts are out of stock, underpriced, or missing a SKU: the calls to make before the next order cycle.

Distribution & trade marketing teams

Store-level distribution depth and breadth benchmarked against named competitors, to target placement pushes where the gaps actually are.

Category managers

Pricing and assortment data across the category in a given territory, to see how a brand’s shelf presence compares to the set it competes against.

Distributors & wholesale teams

Real-time wholesale inventory, reserved-versus-available stock, and order tracking with spend analytics.

Pricing

Priced to your footprint

Pricing varies depending on the applications you use and the number of markets you’d like access to. There is no one-size-fits-all plan: a single-state brand and a multi-state operator running all seven applications are priced differently.

FAQ

Questions the market asks

What is Hoodie Sales Enablement?
Hoodie Sales Enablement is a sales application built on Hoodie’s live dispensary data. It tracks product availability, pricing, and distribution across dispensaries monitored daily at the item level, then turns that data into the specific accounts, stockouts, and pricing issues a rep should act on this week.
How is Sales Enablement different from Hoodie Market Intelligence?
Market Intelligence answers market-level questions: share, trends, category movement. Sales Enablement sits above that same data layer and turns it into rep-level action: named accounts with stockouts, distribution gaps, or pricing issues, organized by territory.
What data sources feed Sales Enablement?
Sales Enablement draws on direct POS integrations (including Dutchie, BLAZE, Flowhub, Sweed, Flourish, and POSaBIT), ERP and seed-to-sale systems, and wholesale/distribution platforms (including LeafLink, Distru, Nabis, and LeafTrade).
Can Sales Enablement track custom sales territories instead of official state or company boundaries?
Yes. Custom Territory Creation lets a team define territories by region, neighborhood, or assigned account list, then track distribution, pricing, and performance within that territory and benchmark it against the rest of the market.
Does Sales Enablement work for distributors, not just brands?
Yes. Wholesale Integration gives distributor and wholesale teams real-time wholesale inventory tracking, reserved-versus-available stock, customer ordering pattern analysis, and order tracking with spend analytics and automated alerts.
Can I create custom filters for a specific product or key account?
Yes. Tag Manager lets you group dispensaries, products, or brands into a custom tag, then filter any report by that tag across Sales Enablement.
Can I control the tags and territories my whole team creates?
Right now, a tag or territory is managed by the person who created it, so one rep’s custom view can’t be edited or removed by someone else on the team.

Supplemental content

Go deeper

Glossary

Distribution Depth vs. Breadth, Explained

Why Hoodie reports these separately, and what each one tells a rep to do next.

Learn More
Guide

Building a Territory That Matches How Your Team Sells

Tags vs. Views, and when to use each one.

Learn More
Guide

The Weekly Call List: A Sales Enablement Walkthrough

A short walkthrough of turning live data into this week’s account list.

Learn More

Where insights meet relationships.

Know who to call before you dial.

Sales Enablement turns live dispensary data into this week’s call list. Book a walkthrough with your own territory.

Schedule a demo

When you’re ready, we’re here.