Applications · Hemp & THC Beverages
National Hemp Beverage Market Data
See where hemp THC beverages are selling, which brands are winning, and what shoppers pay. Hoodie tracks hemp drinks in liquor, wine and specialty stores, store by store.
Hoodie Hemp Beverage Market Data measures the fast-growing hemp-derived THC beverage category on liquor, wine and specialty store shelves. Brands, distributors and retailers use it to see state-by-state demand, distribution, pricing and brand share without stitching together self-reported numbers.
State markets · Tracked liquor & wine stores
The 12 hemp beverage markets
In tracked liquor and wine stores, Texas is naturally the largest hemp THC beverage market, given its nascent medical market and huge unmet demand for THC products. No surprise that Florida, a medical-only state, is second. Together the two account for 58% of tracked hemp beverage sales outside California.
Where each store sells the most
Hoodie shows hemp beverage sales per store, so you can tell a deep market from a merely large one.
North Carolina’s 16 tracked stores average $31.8K a week in hemp beverage sales, about five times the $6.4K a week across Texas’s 248 stores. Markets with high sales per store reward distribution gains quickly; markets with many lower-volume stores need a different route to shelf.
For brands
Prioritize the states where each new door is worth the most.
For distributors
Size routes and sales coverage to real store-level demand.
Where hemp beverages are carried
Hoodie counts every tracked liquor, wine and specialty store selling hemp beverages, state by state.
Texas and Florida account for 418 of the 563 tracked stores with hemp sales outside California, followed by Illinois with 41 and Minnesota with 27. Where only a handful of stores carry the category, one chain decides whether a brand is on the shelf.
For brands
Find states and chains where your brand is missing.
For retailers
Benchmark your hemp assortment against your state.
What shoppers pay
Hoodie tracks average price per unit by state from real sales, not list prices alone.
Hemp beverage prices range from $22.30 a unit in Virginia to $12.40 in Minnesota, driven by pack sizes, formats and competition. Knowing the local price point keeps launches and promotions in line with what each market will bear.
For brands
Set launch pricing and promotions state by state.
For retailers
See where your shelf prices sit against the market.
Hemp beverages in liquor retail
About $5M a week in tracked liquor stores
Hoodie estimates hemp-derived THC drinks sold $66.0M across its 585 tracked beverage-alcohol stores in 13 weeks, June 27 to September 26, 2026. These are modeled sales for tracked stores, not an estimate of the total national market. Non-alcoholic THC spirits are about one in ten products but 36% of dollars.
Steady weekly demand
Hoodie estimates hemp beverage sales daily for every store, chain and city it tracks.
Weekly sales held near $5M through the summer, peaking the week of August 9. Saturday and Sunday are the biggest selling days. Store-level detail shows which chains and cities carry the category, and where a brand is missing.
Top-selling hemp product
Willie’s Remedy THC 10mg Spirit leads all hemp beverages
The #1 hemp beverage product by tracked sales sold $4.30M across 116 tracked stores in 7 states from June 28 to September 27, 2026. Texas and Florida account for 68% of its sales, at an average list price of $60.00.
| State | Sales | Share |
|---|---|---|
| Texas | $1,835,634 | 42.7% |
| Florida | $1,085,928 | 25.3% |
| North Carolina | $679,387 | 15.8% |
| Indiana | $219,383 | 5.1% |
| South Carolina | $214,644 | 5.0% |
| Wisconsin | $141,636 | 3.3% |
| Delaware | $120,280 | 2.8% |
| Total, 7 states | $4,296,892 | 100% |
Source: Hoodie Analytics hemp retail tracking. Includes the product’s separate Florida listing. Product image courtesy of Willie’s Remedy+.
Hemp beverage brand leaderboard
Top 15 brands by share of hemp beverage sales in beverage-alcohol retail, June 27 – September 26, 2026. Excludes listings with no brand mapped.
| # | Brand | Share of sales | Stores carrying | Avg list price |
|---|---|---|---|---|
| 1 | Willie’s Remedy | 11.0% | 297 | $26.23 |
| 2 | Nowadays | 7.0% | 325 | $33.53 |
| 3 | Buddi | 5.5% | 481 | $11.65 |
| 4 | Pamos | 4.0% | 491 | $17.70 |
| 5 | Uncle Arnie’s | 3.8% | 489 | $14.20 |
| 6 | Loft | 3.6% | 130 | $18.60 |
| 7 | Daizy’s Social Soda | 3.2% | 508 | $16.70 |
| 8 | Rec Room | 3.0% | 127 | $16.24 |
| 9 | Time Off | 2.9% | 127 | $23.66 |
| 10 | Keef | 2.5% | 446 | $17.53 |
| 11 | Cann | 2.3% | 387 | $16.40 |
| 12 | Plift | 1.9% | 508 | $17.56 |
| 13 | Señorita | 1.8% | 310 | $20.77 |
| 14 | Ohho | 1.7% | 563 | $16.13 |
| 15 | Grind With Gratitude | 1.7% | 119 | $17.13 |
Source: Hoodie Analytics hemp retail tracking.
Who it’s for
Built for the teams growing the beverage category
Beverage brand founders & sales leaders
Which states and chains to enter next, and where competitors are gaining shelf.
Distributors
Store-level demand and coverage gaps across liquor and specialty accounts.
Retail buyers & category managers
Which beverage brands and formats are winning velocity in stores like yours.
Investors & strategy teams
Market size, brand share and pricing by state, tracked continuously.
FAQ
Common questions
What does Hoodie’s hemp beverage data cover?
Hemp-derived THC drinks sold in liquor, wine and specialty stores. Hoodie tracks 585 stores across 7 retail chains, with daily, store-level sales estimates by brand and SKU.
Why is California excluded from the state rankings of hemp beverage sales?
California has the largest cannabis market in the nation, but the state has outlawed the sale of hemp-derived THC beverages, so hemp drinks were removed from store shelves. This page focuses on the states where hemp beverages are sold legally with state-level support.
Are hemp beverage sales and dispensary drink market sales combined?
No. Hemp beverages are sold in retail and liquor stores, while THC beverages sold in dispensaries move through legal, regulated cannabis channels, so the two are measured separately. Hemp beverages have a quasi-legal status. Hoodie reports sales for both markets.
How often is the hemp beverage sales data updated?
Hemp beverage sales estimates update daily at the store level. Dispensary menus are read daily, and modeled sales cover daily, weekly and monthly intervals.
Can I see my own brand and competitors by store?
Yes. Subscribers can see down to individual retail SKUs at each store for every brand and retailer. Hoodie shows stocking, sales and unit velocity, as well as price and promotions.
Where insights meet relationships.
See your beverage brand in every market.
Book a walkthrough and we’ll show you your share, your competitors, and your next distribution move, state by state and store by store.
