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Hoodie Model Context Protocol (MCP): The Whole Cannabis Market, Inside Your AI Tools

Connect Claude, ChatGPT, and Microsoft Copilot, the AI tools your team already uses, straight to Hoodie's live data. Ask in plain language, and get back an answer plus the next move, not just a report.

Hoodie's connected data
Retail POS Wholesale/ERP Menu Data Shopper Behavior Market Intelligence
Hoodie MCP
Claude Claude Code ChatGPT Microsoft Copilot
The AI tools you already use
What it is

Hoodie MCP is the connection that lets AI tools plug straight into Hoodie's live cannabis data. MCP stands for Model Context Protocol, an open standard AI assistants use to reach outside data sources. Instead of exporting a spreadsheet and pasting it into a chat, your AI asks Hoodie directly, working from the same market, storefront, retail, and wholesale data your team already trusts, with every request authenticated as you.

12,000+
dispensaries, with Retail POS, Wholesale, and storefront data integrated together
4,000+
integrated POS systems, roughly half of all U.S. cannabis POS data
$45B+
in contributed POS sales since 2021, cross-validated against wholesale and state data
All 42
legal U.S. cannabis markets, plus all Canadian provinces and territories
Supported platforms

Wherever your AI already lives

No new dashboard to learn. Hoodie MCP plugs into the assistants your team opens every morning, so the whole market is one question away from wherever the work is happening.

Claude

Ask for brand reads, distribution shifts, and account briefs in the Claude app, and have Claude build the dashboard or summary from live Hoodie data, with Hoodie skills that package common workflows.

Claude Code

Query Hoodie data from the command line while you build internal tools, reports, and automated workflows on top of it.

ChatGPT

Bring Hoodie's market and account data into the ChatGPT conversations your team already has every day.

Microsoft Copilot

Put market reads next to the docs, decks, and spreadsheets your team already works in across Microsoft 365.

Using another AI tool?

Hoodie MCP is built on the open Model Context Protocol standard. If your team works somewhere else, ask your Hoodie account manager.

One plugin to set up

The Hoodie Analytics plugin sets up the connection for you in each tool. See the setup guides.

Skills

One request. A finished analysis.

Hoodie skills turn a single plain-language request into a complete, interactive analysis built on live Hoodie data, right inside the AI tool you already use.

Your AI tool · Hoodie MCP · Volume decomposition skill

Give me a month over month comparison of my distribution in NY?

  • Checking subscriber brands and markets…
  • Wyld & Good Tide found in New York.
  • Generating volume decomposition from the /volume-decomposition skill…

New York edibles · June to July 2026

Store-level distribution movement from Hoodie market intelligence
July stores
Won
Lost
Open doors
0% share of county edibles sales
Actual results generated by the /volume-decomposition skill from Hoodie's New York market intelligence, June and July 2026.
What you can ask

Four ways in, through one connection

Your AI reaches whatever your Hoodie subscription already covers. Plain questions in, real numbers and a next step out.

Market Intelligence

Market share, distribution, pricing movement, and store-level wins and losses by state and county, so you can see where the market is moving and who is moving it.

Your AI tool · connected to Hoodie MCP

Show me state sales growth of pre-rolls in Ohio and compare that to my same store sales as well as my competitors.

Ohio · Pre-roll sales growth, last 12 months vs. prior 12
+18%Ohio pre-roll category
+11%Your same-store sales
−7 ptsYou vs. category
Ohio pre-roll category+18%
Your same-store sales+11%
Competitor A+24%
Competitor B+9%
Competitor C−3%
−5%0+18%+25%

Ohio pre-roll sales are up 18% over the last 12 months. In stores that carried you in both periods, your pre-roll sales grew 11%, trailing the category by 7 points. Competitor A is outpacing the category at 24%, driven by new distribution in Franklin and Cuyahoga counties, while Competitor C is down 3%.

Storefront Data

What is on the shelf right now across 12,000+ dispensaries: items, prices, stocking levels, promotions and assortment changes, down to the individual store and SKU.

Your AI tool · connected to Hoodie MCP

Which competitors are running promotions near me, and which of my products could be affected?

3 mi radius 50% off 28g flowerMonday only 2-for-1 BOGOAll week Your store
Pricing alert: your 28g flower
628g SKUs directly affected
77g to 14g SKUs potentially affected

Recommended: a 35% all-week price reduction on your 28g SKUs only.

28g SKU sales velocity
Current velocityProjected, no price change

Retail Performance

Point-of-sale performance for the stores you operate, or the stores that share their data with you through Hoodie Connect, on rolling windows that stay current.

Your AI tool · connected to Hoodie MCP
incoming_inventory.xlsx

Take this inventory sheet and tell me which of these products are going to perform best based on historical sales or, if new, your predicted performance.

Incoming inventory · Top 5 of 12 items by projected weekly units
12Items reviewed
8With your sales history
4New, predicted
1Blue Dream 3.5g flowerHistory142
2Watermelon gummies 100mgHistory118
3Mango live resin cart 1gPredicted96
4Indica pre-roll 5-packHistory81
5Sour Diesel vape 1gPredicted64
HistoryBased on your last 90 days of salesPredictedBased on similar items in your stores and nearby

Blue Dream 3.5g flower and the watermelon gummies are your safest bets, backed by 90 days of steady sales. The new mango live resin cart is predicted to land third, based on how similar carts sell in your stores and nearby. Two items, the 2g rosin and the 14g shake, project under 10 units a week, so consider cutting them from the order.

incoming_inventory.xlsx

Wholesale Accounts

Your own wholesale orders, customers, and inventory records from your connected ERP, so account conversations start with what actually shipped.

Your AI tool · connected to Hoodie MCP

Show me my weighted sales in New York by breaking down doors that I won or lost this month and which sales person was tied to those accounts.

New York · Account volume decomposition, this month
32Doors won, +$58.1K
5Doors lost, −$9.9K
+$48.3KNet weighted sales
186+32−5213 Start accountsWonLostEnd accounts
New York doors213 of 765 carry you (28%)
Have 181Won 32Lost 5Not contacted 547

You added 32 new doors this month and lost only 5, for 27 net new doors. Ritchie Cunningham was largely responsible for 24 of the new doors and $43,523 in sales to those accounts, while losing only 2.

Sales repWonLostNet weighted
Ritchie Cunningham242+$39.6K
J. Rivera52+$5.1K
A. Patel31+$3.6K

Example answers describe what comes back; actual results depend on your subscription, markets, and connected data.

The bigger picture

What opens up when your AI has the whole market

A connection like this doesn't answer one question and stop. Once your AI can query Hoodie directly, it can build with that data, watch it, and hand it to whoever on your team needs it next.

Live dashboards, on request

Ask your AI to build a dashboard, and it pulls straight from Hoodie instead of last week's export. In Claude, packaged Hoodie skills like the ACV decomposition dashboard build a full won, lost, and whitespace read for a brand in one request.

Monitoring that doesn't wait to be asked

Have your AI check every Monday for new stores that picked up a competitor's line in your territory, or any other watch worth keeping running.

One brief instead of five reports

Before a call, ask for an account brief: what a store carries, how it's selling, when it last ordered. One question, not five spreadsheets stitched together.

Whitespace, mapped

Ask which counties carry your closest competitor but not you, and get the list of stores worth a call, not just a map to stare at.

One connection, as many doors in as your team needs

The same Hoodie connection works across Claude, ChatGPT, and Microsoft Copilot, so sales, retail, and leadership can each ask from the tool they already use.

Why the answer holds up

AI is only as smart as the data underneath it

Hoodie integrates Retail POS, Wholesale, and storefront data from 12,000+ dispensaries, providing both the best coverage and the most statistically accurate market reads in the business. So when your team asks, it knows.

Built on contributed POS data

Sales reads come from 4,000+ integrated POS systems, not panels or surveys, totaling more than $45 billion in sales since 2021.

Cross-validated from all sides

Market estimates are checked against billions of dollars in wholesale transactions and against state-reported sales data.

Trusted where accuracy is public

Public cannabis companies use Hoodie data in their own investor and market reporting, as do the analysts who cover them.

Getting connected

Connected in minutes

1

Turn it on

Current customers ask their Hoodie account manager to enable Hoodie MCP. New to Hoodie? Start with a demo.

2

Install the Hoodie plugin

Add the Hoodie Analytics plugin in Claude, Claude Code, ChatGPT, or Microsoft Copilot. It sets up the connection for you. Setup guides

3

Ask your first question

Start with a market you know well and check the answer against your gut. That's usually the moment it clicks.

Who it's for

Built for the people making the calls

  • Brand sales leaders and reps: account briefs, whitespace, and reorder follow-ups without a spreadsheet.
  • Retail buyers and operators: store performance and nearby pricing in one conversation.
  • Distributors: which accounts and items are slowing down across the book.
  • Leadership and finance: market share and trend reads on request, for the board deck or the Monday meeting.
  • Data and engineering teams: a standard connection to build internal tools and automated reports on, including from Claude Code.
Pricing

Priced to fit what you use

Pricing varies depending on the applications you use and the number of markets you'd like access to. There is no one-size-fits-all plan, so the best next step is a conversation.

Talk to our team
Questions we get

Hoodie MCP FAQ

What is Hoodie MCP?

Hoodie MCP connects the AI tools your team already uses directly to Hoodie's live cannabis data over the Model Context Protocol, an open standard. Instead of exporting a spreadsheet and pasting it into a chat, your AI asks Hoodie directly and gets back an answer grounded in real sales, storefront, and wholesale data.

Which AI tools work with Hoodie MCP?

Hoodie MCP works with the Claude app, Claude Code, ChatGPT, and Microsoft Copilot. Setup guides for each are in the Hoodie docs. Hoodie MCP is built on the open Model Context Protocol standard, so if your team uses another AI tool, ask your Hoodie account manager about it.

What data can my AI reach?

Whatever your Hoodie subscription already covers. Market Intelligence questions need Market Intelligence access; storefront data needs Sales Enablement or Dispensary Analytics; retail performance needs Hoodie Connect; and wholesale questions need a wholesale (ERP) data subscription. If a module isn't on your account, your AI will tell you it can't reach that data rather than guess.

Can my AI see data my account doesn't have access to?

No. Every request is authenticated as you, and results are limited to the data your subscription already covers. Connecting an AI tool does not give it access to anything you cannot already see in the Hoodie app.

What are Hoodie skills?

Skills are packaged instructions bundled with the Hoodie plugin that help Claude carry out common Hoodie workflows for you. The first, the ACV decomposition dashboard, builds a two-month read of stores won, lost, and retained for a brand in a state, with a dollar bridge, whitespace, and a county map. More are on the way.

Does this replace the Hoodie platform?

No. Hoodie MCP is another way into the same data. Your dashboards, alerts, and applications stay exactly where they are; MCP lets you ask the same data questions from inside your AI tools, and have those tools build with the answers.

How accurate are the answers?

Your AI works from the same data behind every Hoodie report: contributed POS data from 4,000+ integrated POS systems, cross-validated against wholesale transactions and state-reported sales. Because it queries Hoodie directly instead of guessing, answers trace back to real numbers you can check in the platform.

How long does setup take?

Minutes. Once Hoodie MCP is enabled for your account, you install the Hoodie Analytics plugin in your AI tool, which sets up the connection for you, then ask your first question.

How much does Hoodie MCP cost?

Pricing varies depending on the applications you use and the number of markets you'd like access to. There is no one-size-fits-all plan, so the best next step is a conversation with your Hoodie contact.

Where insights meet relationships, now one question away.

When you're ready, the same data you already trust is waiting inside the AI tools you already use.

Schedule a demo