Top States
Vital Top StatesAug 2026
Top states where Vital is active based on indexed sales coverage.
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Vital
Aug 2026
Overview
Vital edibles were first crafted in 2011 to bring delicious, fruit-forward flavors and, most importantly enriched experiences to Arizonians. Over the past decade, recipes and options have been refined based on customer feedback. Vital's nanotechnology was perfected to bring rapi...
VITAL's sales dropped 14.7% YoY, reflecting a challenging market in the low-tier segment. The brand's recent trend shows a worrying 62.3% decline over the last three months, emphasizing heightened competition and margin pressures.
Categories
EdiblesOralFlower
- Top Category: Edibles
- Price Tier: Value
- States Active: 1
Trend View
Market Insights SnapshotAug 2026
24-Month Trend
Average Price
$9.21
YoY Sales Trend
16.3%
2Y Sales Trend
11.8%
Edibles dominate with 92.7% of sales, yet the category is down 17.5% YoY. Flower holds a mere 3.7%, while Oral, with 3.6%, has seen the steepest decline at 22.6% YoY.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Oral | 3.3% | $16.12 | 16.9% |
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Trend View
Market Insights SnapshotAug 2026
24-Month Trend
Average Price
$9.21
YoY Sales Trend
16.3%
2Y Sales Trend
11.8%
Category Breakout
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Edibles | 93.4% | $8.83 | 19.3% |
| Oral | 3.3% | $16.12 | 16.9% |
| Flower | 3.3% | $44.56 | N/A |
State Rank Table
| State | Edibles | Oral |
|---|---|---|
| Arizona | 13 | 9 |
VITAL's strongest presence is in Arizona, accounting for 100% of sales in its single active state. Geographic concentration is high with no other states in play.
| State | Edibles | Oral |
|---|---|---|
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Market Position
Competitive LandscapeAug 2026
Ranked #12 in Edibles, VITAL faces stiff competition, trailing WYLD (#1) by 11 spots. The brand slipped from #11 to #12 over the past year, indicating increasing challenges in a competitive market.
SKU View
Top Selling ProductsAug 2026
Top products for Aug 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#2  | Edibles | 5.0% |
#4  | Edibles | 6.3% |
#6  | Edibles | 6.6% |
#8  | Edibles | 3.6% |
#10  | Edibles | 5.3% |
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Benchmarking
Competitive Peer Set
Peer brands benchmarked against Vital using competitive landscape rank coverage, proximity, and momentum.
