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Brand Explorer/Tru Smoke

Tru Smoke

Sep 2026

Overview

TRU SMOKE's sales skyrocketed by 48.9% YoY in the mid-tier bracket, reflecting effective pricing strategies. A 27.8% uptick over the last three months highlights consistent momentum, with a rank leap from #53 to #36 in Michigan.

Categories

FlowerPre-RollsVapesConcentrates
  • Top Category: Flower
  • Price Tier: Mid-Market
  • States Active: 1

Top States

Tru Smoke logoTru Smoke Top StatesSep 2026

Top states where Tru Smoke is active based on indexed sales coverage.

Trend View

Tru Smoke logoMarket Insights SnapshotSep 2026

24-Month Trend

Tru Smoke market trend chart

Average Price

$21.28

YoY Sales Trend

12.0%

2Y Sales Trend

218.4%

Flower dominates at 89.8%, growing 46.0% YoY, while Pre-Rolls surged by 252.6%, marking the fastest growth in the category. Concentrates lagged at 2.7%, declining 23.4% YoY.

CategorySales ShareAvg PriceYoY
Pre-Rolls20.5%$12.83514.6%
Concentrates2.7%$30.5871.6%

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TRU SMOKE's footprint is concentrated in Michigan, securing 100% of its sales in this state. The brand's presence is exclusively tied to this key market.

StateFlowerPre-RollVapor PensConcentratesAccessoriesTopicals

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Market Position

Tru Smoke logoCompetitive LandscapeSep 2026

Competitive summary unavailable.

Flower in Michigan Rankings (Last 4 Months)Jun 2026Jul 2026Aug 2026Sep 2026Tru Smoke: 35Tru Smoke: 50Freedom Green Far…: 11Freedom Green Far…: 8Common Citizen: 2Common Citizen: 4Lume Cannabis Co: 1Lume Cannabis Co: 1High Minded: 3High Minded: 2

SKU View

Tru Smoke logoTop Selling ProductsSep 2026

Top products for Sep 2026 with sales and momentum indicators.

ProductCategoryMoM
#2
Mule Fuel Buds 3.50 Gram
Mule Fuel Buds 3.50 Gram
Flower3.9%
#4
Pies Cream Buds 2 Gram
Pies Cream Buds 2 Gram
Flower105.2%
#6
Glazed Buds 2 Gram
Glazed Buds 2 Gram
Flower687.2%
#8
Pies Cream Buds 14 Gram
Pies Cream Buds 14 Gram
Flower394.9%
#10
Runtz Buds 3.50 Gram
Runtz Buds 3.50 Gram
Flower351.0%

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Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Tru Smoke using competitive landscape rank coverage, proximity, and momentum.