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Brand Explorer/The Happy Confection

The Happy Confection

Aug 2026

Overview

Meet The Happy Confection: your local, queer-owned, woman-led, family-run dream team serving up joy, one bite at a time! We’re here to empower the modern cannaconsumer with out-of-the-box blends, unique doses, and bold flavors. Our pastry chef-crafted infused gems aren’t just d...

THE HAPPY CONFECTION boasts an impressive 55.3% YoY growth in the premium tier, despite a recent 10.8% dip over the last three months. This upward trajectory highlights the brand's resilience in a competitive landscape.

Categories

Edibles
  • Top Category: Edibles
  • Price Tier: Premium
  • States Active: 1

Top States

The Happy Confection logoThe Happy Confection Top StatesAug 2026

Top states where The Happy Confection is active based on indexed sales coverage.

Trend View

The Happy Confection logoMarket Insights SnapshotAug 2026

24-Month Trend

The Happy Confection market trend chart

Average Price

$33.06

YoY Sales Trend

2.4%

2Y Sales Trend

5697.1%

Edibles dominate with a remarkable 100% share, marking the fastest-growing category at +55.3% YoY. This concentration showcases the brand's strong foothold in the edible segment.

CategorySales ShareAvg PriceYoY

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THE HAPPY CONFECTION is solely concentrated in Connecticut, representing 100% of its sales in the state. This geographic focus emphasizes its strong local market presence.

StateEdibles

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Market Position

The Happy Confection logoCompetitive LandscapeAug 2026

Ranked #6 in Edibles, THE HAPPY CONFECTION trails behind SOUNDVIEW (#1) and ENCORE EDIBLES (#2) while improving from #7 to #6 over the past year. The competitive landscape remains tight as it inches closer to its peers.

Edibles in Connecticut Rankings (Last 4 Months)May 2026Jun 2026Jul 2026Aug 2026The Happy Confect…: 6The Happy Confect…: 6Incredibles: 5Incredibles: 5Asteroid Cannabis: 11Asteroid Cannabis: 7Lucky Break Canna…: 9Lucky Break Canna…: 8Soundview: 1Soundview: 1

SKU View

The Happy Confection logoTop Selling ProductsAug 2026

Top products for Aug 2026 with sales and momentum indicators.

ProductCategoryMoM
#2
Clementine Gummies Thcv 100 Mg
Clementine Gummies Thcv 100 Mg
Edibles4.7%
#4
Berry Live Resin Gummies 500 Mg
Berry Live Resin Gummies 500 Mg
Edibles6.3%
#6
Berry Lemonade Gummies Thcv:cbd:cbg 100 Mg
Berry Lemonade Gummies Thcv:cbd:cbg 100 Mg
Edibles41.8%
#8
Berry Lemonade Gummies Cbd:cbg 100 Mg
Berry Lemonade Gummies Cbd:cbg 100 Mg
Edibles176.6%
#10
Peaceful Paradise (h) 00447
Peaceful Paradise (h) 00447
Edibles15.8%

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Benchmarking

Competitive Peer Set

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Peer brands benchmarked against The Happy Confection using competitive landscape rank coverage, proximity, and momentum.