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22 Red

Aug 2026

Overview

22Red is the brainchild of Shavo Odadjian, world- renowned bassist of Grammy Award-winning rock band System Of A Down. When California legalized recreational marijuana in 2017, the timing coincided with some down time from touring and recording. This opportunity presented Shavo w...

YoY growth of 135.3% positions 22 RED as a rising star in the market. Monthly sales trend surged 63.3% over the last three months, signaling strong demand. Mid-tier brand status complements this upward trajectory.

Categories

FlowerPre-RollsConcentratesVapes
  • Top Category: Flower
  • Price Tier: Mid-Market
  • States Active: 1

Top States

22 Red logo22 Red Top StatesAug 2026

Top states where 22 Red is active based on indexed sales coverage.

Trend View

22 Red logoMarket Insights SnapshotAug 2026

24-Month Trend

22 Red market trend chart

Average Price

$21.49

YoY Sales Trend

342.7%

2Y Sales Trend

63.8%

Flower dominates at 68.8% of total sales, surging 182.4% YoY. Pre-Rolls capture 16.3% with a solid 60.2% growth, while Vapes show impressive growth at 122.7%, reflecting evolving consumer preferences.

CategorySales ShareAvg PriceYoY
Pre-Rolls9.1%$6.3241.0%
Vapes3.3%$20.7318.3%

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22 RED has a strong presence in Arizona, accounting for 100% of sales. Currently, the brand operates exclusively in this state, maximizing its geographic concentration.

StateFlowerPre-RollConcentratesVapor Pens

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Market Position

22 Red logoCompetitive LandscapeAug 2026

Ranked #19 overall in Flower, 22 RED is gaining ground, having improved from #45 within a year. Competing closely with top brands like ABUNDANT ORGANICS and JUST FLOWER, it is 18 spots behind the leader.

Flower in Arizona Rankings (Last 4 Months)May 2026Jun 2026Jul 2026Aug 202622 Red: 1422 Red: 12Grassroots Cannab…: 11Grassroots Cannab…: 8Grow Sciences: 6Grow Sciences: 7Mint Cannabis Com…: 19Mint Cannabis Com…: 4Just Flower: 2Just Flower: 2

SKU View

22 Red logoTop Selling ProductsAug 2026

Top products for Aug 2026 with sales and momentum indicators.

ProductCategoryMoM
#2
Jokerz Buds 14 Gram
Jokerz Buds 14 Gram
Flower942.3%
#4
Brainfizz Buds 14 Gram
Brainfizz Buds 14 Gram
FlowerN/A
#6
Ego Checker Buds 14 Gram
Ego Checker Buds 14 Gram
Flower33.2%
#8
Cherry Ak 47 Buds 3.50 Gram
Cherry Ak 47 Buds 3.50 Gram
Flower738.4%

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Benchmarking

Competitive Peer Set

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Peer brands benchmarked against 22 Red using competitive landscape rank coverage, proximity, and momentum.