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Craft

Aug 2026

Overview

CRAFT's sales surged 27.5% YoY, reflecting a successful mid-tier pricing strategy. This contrasts with a decline in unit sales, emphasizing the brand's ability to drive revenue effectively. The recent three-month trend shows a 13.5% increase, further solidifying its market position.

Categories

VapesFlowerPre-RollsAccessories
  • Top Category: Vapes
  • Price Tier: Mid-Market
  • States Active: 2

Trend View

Craft logoMarket Insights SnapshotAug 2026

24-Month Trend

Craft market trend chart

Average Price

$22.15

YoY Sales Trend

17.6%

2Y Sales Trend

7.1%

Vapes dominate at 74.2% of sales, soaring by 53.9% YoY. Pre-Rolls are the fastest-growing category, skyrocketing 125.4% YoY, while Flower lags at 10.9% with a 10.8% decline. Oral products are struggling, down 51.4% YoY.

CategorySales ShareAvg PriceYoY
Flower10.7%$30.83106.8%
Accessories2.1%$9.037.8%

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CRAFT's market share is concentrated in Colorado (90.3%) and British Columbia (9.7%), highlighting its strong foothold in these top cannabis states. With a focus on just two states, the brand is well-positioned for growth in this concentrated market.

StateVapor PensFlowerPre-RollAccessoriesConcentratesEdiblesHome-growOralOther
19⊖⊖23⊖⊖⊖14⊖

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Market Position

Craft logoCompetitive LandscapeAug 2026

CRAFT ranks #18 in the competitive Vapes category, improving from #25 in just one year. It competes against leaders like OIL (CO) and BATCH EXTRACTS, gaining 7 spots on BATCH EXTRACTS and 8 on OIL. The brand is steadily closing the gap with the top players.

Vapes in Colorado Rankings (Last 4 Months)May 2026Jun 2026Jul 2026Aug 2026Craft: 23Craft: 19Pax Vape: 7Pax Vape: 6Batch Extracts: 1Batch Extracts: 2Oil (co): 2Oil (co): 1Xvapes: 4Xvapes: 3

SKU View

Craft logoTop Selling ProductsAug 2026

Top products for Aug 2026 with sales and momentum indicators.

ProductCategoryMoM
#2
Blueberry Swirl Disposables 4000 Mg
Blueberry Swirl Disposables 4000 Mg
Vapes8.4%
#4
Cherry Slush Disposables 4000 Mg
Cherry Slush Disposables 4000 Mg
Vapes13.2%
#6
Og Kush Cartridges 1000 Mg
Og Kush Cartridges 1000 Mg
Vapes41.5%
#8
Blue Moon Buds 28 Gram
Blue Moon Buds 28 Gram
Flower1374.3%
#10
Sour Diesel Disposables 2000 Mg
Sour Diesel Disposables 2000 Mg
Vapes1291.3%

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Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Craft using competitive landscape rank coverage, proximity, and momentum.