Best-Selling Oral in Florida

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Rank	Product	Brand	Units	MoM	Rank Change	Sep 2026	Aug 2026	Jul 2026
#1	Capsules 30ct 1500mg (indica)	Trulieve	N/A	N/A	N/A	#1	#1	#1
#2	Capsules 30ct 300mg (sativa)	Trulieve	N/A	N/A	N/A	#2	#2	#3
#3	Capsules 30ct 1500mg (sativa)	Trulieve	N/A	N/A	N/A	#3	#3	#2
#4	Capsules 30ct 300mg (indica)	Trulieve	N/A	N/A	N/A	#4	#4	#5
#5	Rso Fast Acting Capsules 750mg [30 Pack]	Muv	N/A	N/A	N/A	#5	#5	#4

Top Oral brands in Florida: Trulieve, Muv, Momenta.

1. #1
   
   Trulieve▼2.6% MoM
2. #2
   
   Muv▼3.1% MoM
3. #3
   
   Momenta▼19.5% MoM
4. #4
   
   Grassroots Cannabis▼9.5% MoM
5. #5
   
   Select▲2.9% MoM

Pre-Rolls posted the fastest growth in Florida at 22.7% year over year, though they remain the smallest major category at 7.5% share. Vapes were the bigger story by volume impact, climbing 14.2% to capture 30.5% of the market and narrowing the gap with Flower, which still leads at 42.9% but slipped 3.5%. Edibles grew 9.7% to hold 11.4% share, while Concentrates lost 10.3%, dropping to 7.9%. ROLL ONE continues to rank among the top-selling brands as consumers gravitate toward ready-to-use formats over traditional flower and concentrate purchases.

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Category	Sales	Avg Price	YoY
#1Flower	$50M+	$21.81	▲ 18.4%
#2Vapes	$35-50M	$26.27	▲ 1.8%
#3Edibles	$15-20M	$12.69	▼ 10.3%
#4Concentrates	$10-15M	$26.7	▲ 2.9%
#5Pre-Rolls	$10-15M	$8.98	▼ 12.4%
#6OralSelected	$2.5-5M	$29.71	▼ 20.9%
#7Accessories	$1-2.5M	$7.63	▼ 32.8%
#8Topicals	$.5M-1M	$21.8	▼ 45.7%