Best-Selling Oral in Florida

Top Oral brands in Florida: Trulieve, Muv, Momenta.

1. #1
   
   Trulieve▼13.3% MoM
2. #2
   
   Muv▼12.2% MoM
3. #3
   
   Momenta▲3.8% MoM
4. #4
   
   Grassroots Cannabis▲4.7% MoM
5. #5
   
   Surterra Wellness▼18.1% MoM

Pre-Rolls posted the fastest growth in Florida at 22.7% year over year, though they remain the smallest major category at 7.5% share. Vapes were the bigger story by volume impact, climbing 14.2% to capture 30.5% of the market and narrowing the gap with Flower, which still leads at 42.9% but slipped 3.5%. Edibles grew 9.7% to hold 11.4% share, while Concentrates lost 10.3%, dropping to 7.9%. ROLL ONE continues to rank among the top-selling brands as consumers gravitate toward ready-to-use formats over traditional flower and concentrate purchases.

Category	Sales	Avg Price	YoY
#1Flower	$50M+	$21.87	▲ 10.5%
#2Vapes	$50M+	$25.59	▼ 6.5%
#3Edibles	$15-20M	$12.52	▼ 9.1%
#4Concentrates	$10-15M	$25.37	▼ 11.4%
#5Pre-Rolls	$10-15M	$8.91	▼ 1.6%
#6OralSelected	$2.5-5M	$31.22	▼ 24.2%
#7Accessories	$1-2.5M	$8.06	▼ 36.0%
#8Topicals	$.5M-1M	$24.19	▼ 48.1%
#9Other	<$250K	$55	▼ 98.5%