Top States
Trulieve Top StatesAug 2026
Top states where Trulieve is active based on indexed sales coverage.
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Trulieve
Aug 2026
Overview
At Trulieve, we believe in the power of cannabis for all. We take great pride in building community, offering innovative products and advocating for our industry. We grow, harvest and produce cannabis plants in an eco-friendly environment to reduce carbon footprint and protect th...
TRULIEVE posted a +19.5% three-month sales surge, with momentum accelerating to +32.6% from Feb to Apr 2026. Premium-tier positioning holds despite a -3.2% YoY dip, suggesting recent quarterly gains are clawing back lost ground fast.
Categories
VapesOralAccessoriesFlowerPre-RollsConcentrates
- Top Category: Vapes
- Price Tier: Premium
- States Active: 4
Trend View
Market Insights SnapshotAug 2026
24-Month Trend
Average Price
$32.56
YoY Sales Trend
5.5%
2Y Sales Trend
42.7%
Vapes command 67.8% of sales with +40.9% YoY growth, while Accessories nearly matched that pace at +41.4%. Concentrates collapsed -93.4% YoY and Flower fell -87.6%, signaling TRULIEVE is consolidating hard around its vape-dominant portfolio.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Oral | 22.4% | $49.6 | 25.8% |
| Flower | 2.7% | $33.28 | 84.2% |
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Trend View
Market Insights SnapshotAug 2026
24-Month Trend
Average Price
$32.56
YoY Sales Trend
5.5%
2Y Sales Trend
42.7%
Category Breakout
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Vapes | 70.7% | $32.38 | 40.2% |
| Oral | 22.4% | $49.6 | 25.8% |
| Accessories | 3.6% | $12.81 | 20.9% |
| Flower | 2.7% | $33.28 | 84.2% |
State Rank Table
| State | Vapor Pens | Oral | Accessories | Flower | Concentrates | Pre-Roll |
|---|---|---|---|---|---|---|
| Florida | 4 | 1 | 2 | ⊖ | ⊖ | ⊖ |
| Georgia | ⊖ | 2 | 4 | ⊖ | ⊖ | ⊖ |
| West Virginia | ⊖ | ⊖ | 9 | 12 | 7 | ⊖ |
Florida accounts for 93% of sales, making TRULIEVE one of the top cannabis brands in Florida by a wide margin. Georgia trails at 2.9% with West Virginia at 1.2%, leaving the brand active across 5 states but heavily single-state dependent.
| State | Vapor Pens | Oral | Accessories | Flower | Concentrates | Pre-Roll |
|---|---|---|---|---|---|---|
| ⊖ | 2 | 4 | ⊖ | ⊖ | ⊖ | |
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Market Position
Competitive LandscapeAug 2026
TRULIEVE holds #4 in Vapes, three spots behind category leader SELECT and trailing ROLL ONE and MODERN FLOWER. It gained two spots over MODERN FLOWER and FLOAT but lost ground to ROLL ONE (-3 spots) and SUNSHINE CANNABIS (-2 spots) over the past year.
SKU View
Top Selling ProductsAug 2026
Top products for Aug 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#2  | Oral | 7.0% |
#4  | Vapes | 11.3% |
#6  | Vapes | 33.0% |
#8  | Vapes | 164.5% |
#10  | Vapes | 369.2% |
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Benchmarking
Competitive Peer Set
Peer brands benchmarked against Trulieve using competitive landscape rank coverage, proximity, and momentum.
