The Essence

Top states where The Essence is active based on indexed sales coverage.

FLFlorida

($2.5-5M)

ILIllinois

($1-2.5M)

NJNew Jersey

($1-2.5M)

VAVirginia

($1-2.5M)

OHOhio

($1-2.5M)

MDMaryland

($.5M-1M)

PAPennsylvania

($.5M-1M)

WVWest Virginia

($250-500K)

24-Month Trend

Flower surged +44.5% YoY to 35.5% of sales, the fastest-growing category for THE ESSENCE. Vapes still dominate at 51.7% share with +15.6% YoY gains. Meanwhile, Edibles collapsed -74.9% and Concentrates fell -46.2%, signaling a sharp retreat from minor categories.

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Category	Sales Share	Avg Price	YoY
Locked Category	XX.X%	$XX.XX	XX.X%
Flower	39.5%	$42.63	8.1%
Locked Category	XX.X%	$XX.XX	XX.X%
Concentrates	3.3%	$31.54	5.5%

Trend View

Market Insights SnapshotOct 2026

24-Month Trend

Average Price

$29.68

YoY Sales Trend

5.5%

2Y Sales Trend

0.1%

Category Breakout

Category	Sales Share	Avg Price	YoY
Vapes	49.8%	$29.97	6.3%
Flower	39.5%	$42.63	8.1%
Pre-Rolls	6.3%	$10.75	63.8%
Concentrates	3.3%	$31.54	5.5%

State Rank Table

State	Vapor Pens	Flower	Pre-Roll	Concentrates	Accessories	Edibles	Oral	Other	Topicals
West Virginia	4	7	⊖	3	21	⊖	⊖	⊖	4
Virginia	2	8	7	6	27	⊖	⊖	⊖	⊖
Connecticut	15	⊖	⊖	⊖	29	⊖	⊖	⊖	⊖
Florida	5	11	32	23	25	38	⊖	⊖	⊖
Ohio	⊖	32	12	35	⊖	⊖	15	⊖	⊖

Florida accounts for 32.6% of sales, making THE ESSENCE one of the top cannabis brands in that state despite its rank slip. Illinois (18.6%) and New Jersey (12.8%) round out the top three across an 11-state footprint stretching from the East Coast to the Midwest.

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State	Vapor Pens	Flower	Pre-Roll	Concentrates	Accessories	Edibles	Oral	Other	Topicals
Locked State	#XX	#XX	#XX	#XX	#XX	#XX	#XX	#XX	#XX
Virginia	2	8	7	6	27	⊖	⊖	⊖	⊖
Locked State	#XX	#XX	#XX	#XX	#XX	#XX	#XX	#XX	#XX
Florida	5	11	32	23	25	38	⊖	⊖	⊖
Locked State	#XX	#XX	#XX	#XX	#XX	#XX	#XX	#XX	#XX

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THE ESSENCE dropped from #5 to #7 in Vapes over 12 months, falling further behind SELECT at #1 and ROLL ONE at #2. It lost ground to SUNSHINE CANNABIS and ROLL ONE but gained two spots on MODERN FLOWER and FLOAT. Closing the gap on six higher-ranked peers looks increasingly difficult.

Top products for Oct 2026 with sales and momentum indicators.

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Product	Category	MoM
#XXLocked Product	Locked Category	XX.X%
#2 Northern Lights Specialty Vape 1000 Mg	Vapes	1.7%
#XXLocked Product	Locked Category	XX.X%
#4 Bombsicle Cartridges 1000 Mg	Vapes	3.3%
#XXLocked Product	Locked Category	XX.X%
#6 Nutcrackerz Buds 3.50 Gram	Flower	75.7%
#XXLocked Product	Locked Category	XX.X%
#8 Minty Blizzard Buds 7 Gram	Flower	113.4%
#XXLocked Product	Locked Category	XX.X%
#10 Nutcrackerz Buds 28 Gram	Flower	187.7%