Benchmarking
Market ComparisonOct 2026
Illinois is an emerging-tier market where 269 dispensaries now compete for a shrinking pie, with sales down 6.7% over the past two years despite store count growing 8% year over year. Prices fell 5.7%, and with only pre-rolls posting positive growth among major categories, the state is experiencing broad-based revenue pressure even as physical retail continues to expand.
24-Month Trend

| State | Sales | YoY |
|---|---|---|
| Massachusetts | $150-160M | 0.5% |
| Missouri | $130-140M | 6.1% |
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Benchmarking
Market ComparisonOct 2026
Illinois is an emerging-tier market where 269 dispensaries now compete for a shrinking pie, with sales down 6.7% over the past two years despite store count growing 8% year over year. Prices fell 5.7%, and with only pre-rolls posting positive growth among major categories, the state is experiencing broad-based revenue pressure even as physical retail continues to expand.
24-Month Trend

| State | Sales | YoY |
|---|---|---|
| New York | $170-180M | +18.7% |
| Massachusetts | $150-160M | +0.5% |
| Illinois | $140-150M | +9.6% |
| Missouri | $130-140M | +6.1% |
| New Jersey | $120-130M | +20.6% |