Benchmarking
Market ComparisonAug 2026
Illinois is an emerging-tier market where 269 dispensaries now compete for a shrinking pie, with sales down 6.7% over the past two years despite store count growing 8% year over year. Prices fell 5.7%, and with only pre-rolls posting positive growth among major categories, the state is experiencing broad-based revenue pressure even as physical retail continues to expand.
24-Month Trend
| State | Sales | YoY |
|---|---|---|
| Missouri | $130-140M | 1.2% |
| New Jersey | $110-120M | 11.0% |
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Benchmarking
Market ComparisonAug 2026
Illinois is an emerging-tier market where 269 dispensaries now compete for a shrinking pie, with sales down 6.7% over the past two years despite store count growing 8% year over year. Prices fell 5.7%, and with only pre-rolls posting positive growth among major categories, the state is experiencing broad-based revenue pressure even as physical retail continues to expand.
24-Month Trend
| State | Sales | YoY |
|---|---|---|
| Massachusetts | $150-160M | -2.4% |
| Missouri | $130-140M | +1.2% |
| Illinois | $120-130M | -1.8% |
| New Jersey | $110-120M | +11.0% |
| Ohio | $110-120M | +23.9% |
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