Simply Herb

Top states where Simply Herb is active based on indexed sales coverage.

ILIllinois

($5-10M)

MAMassachusetts

($2.5-5M)

NJNew Jersey

($2.5-5M)

OHOhio

($1-2.5M)

PAPennsylvania

($.5M-1M)

MIMichigan

(<$250K)

24-Month Trend

Pre-Rolls surged +39.2% YoY, the fastest-growing segment for SIMPLY HERB, though Flower still dominates at 75.4% of sales. Vapes contracted -18.9% YoY, dropping to 17% share. The portfolio is heavily Flower-concentrated with Pre-Rolls gaining ground fast.

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Category	Sales Share	Avg Price	YoY
Locked Category	XX.X%	$XX.XX	XX.X%
Vapes	23.1%	$25.85	42.5%
Locked Category	XX.X%	$XX.XX	XX.X%

Trend View

Market Insights SnapshotOct 2026

24-Month Trend

Average Price

$25.8

YoY Sales Trend

12.9%

2Y Sales Trend

5.3%

Category Breakout

Category	Sales Share	Avg Price	YoY
Flower	69.8%	$32.66	6.4%
Vapes	23.1%	$25.85	42.5%
Pre-Rolls	6.6%	$8.08	1.0%

State Rank Table

State	Flower	Vapor Pens	Pre-Roll	Accessories	Concentrates	Edibles
New Jersey	6	5	⊖	⊖	⊖	⊖
Massachusetts	2	9	21	⊖	⊖	⊖
Illinois	2	13	10	⊖	23	⊖
Ohio	29	23	24	⊖	⊖	⊖
Pennsylvania	18	⊖	⊖	41	⊖	⊖

SIMPLY HERB operates across 6 states, with Illinois commanding 39.5% of sales followed by Massachusetts at 24.6% and New Jersey at 18.1%. Among top cannabis brands in Illinois, the brand just moved up a rank. Pennsylvania and Ohio round out its eastern footprint.

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State	Flower	Vapor Pens	Pre-Roll	Accessories	Concentrates	Edibles
Locked State	#XX	#XX	#XX	#XX	#XX	#XX
Massachusetts	2	9	21	⊖	⊖	⊖
Locked State	#XX	#XX	#XX	#XX	#XX	#XX
Ohio	29	23	24	⊖	⊖	⊖
Locked State	#XX	#XX	#XX	#XX	#XX	#XX

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#2 in Flower, up from #3 a year ago, closing on category leader HIGH SUPPLY at #1. SIMPLY HERB gained ground on OZONE by 3 spots and edged past GOOD GREEN. RYTHM sits just behind at #3, keeping pressure on from below.

Top products for Oct 2026 with sales and momentum indicators.

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Product	Category	MoM
#XXLocked Product	Locked Category	XX.X%
#2 Mac 1 Buds 28 Gram	Flower	121.0%
#XXLocked Product	Locked Category	XX.X%
#4 Gush Mints Buds 3.50 Gram	Flower	94.9%
#XXLocked Product	Locked Category	XX.X%
#6 Mendo Cookies Buds 14 Gram	Flower	196.0%
#XXLocked Product	Locked Category	XX.X%
#8 Glitter Bomb Buds 28 Gram	Flower	901.9%
#XXLocked Product	Locked Category	XX.X%
#10 Hash Burger Buds 14 Gram	Flower	562.0%