Brand Explorer/New Jersey Market

New Jersey Cannabis Sales

Aug 2026

Overview

New Jersey's cannabis sales climbed 12.5% year-over-year as the state's dispensary footprint expanded by more than a fifth, reaching 304 licensed stores by April 2026. Sitting in the emerging tier, the Garden State has posted cumulative two-year growth of 20.5%, fueled in part by cross-border demand from neighboring New York and Pennsylvania consumers who still face limited retail access in their home markets. Average prices dipped 5.5% over the past year as new store openings introduced competitive pressure, yet total sales kept rising on the strength of higher foot traffic and a broadening product mix. Concentrates and pre-rolls are the fastest-moving segments, while flower still commands the largest share of the basket. RYTHM remains the top-performing brand across the state. New Jersey legalized medicinal marijuana in 2010 and recreational cannabis in 2020, with licensed adult-use retail sales launching in April 2022.

  • Top Brand: Rythm
  • Top Category: Flower (39%)

Benchmarking

New Jersey iconMarket ComparisonAug 2026

With 20.5% sales growth over two years and a dispensary count that jumped 22.1% in the past twelve months alone, New Jersey is expanding faster than most East Coast peers of comparable size. The 304-store footprint still trails mature markets, but the pace of licensing suggests the state has room to absorb additional retail capacity without the steep price erosion seen in markets like Massachusetts or Maryland.

24-Month Trend

New Jersey market trend chart
StateSalesYoY
Illinois$120-130M1.8%
Ohio$110-120M23.9%

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Store Performance

New Jersey iconTop Performing Stores

Top performing dispensaries in New Jersey.

StoreCityEst. Sales
#1
Curaleaf - Bellmawr logo
Curaleaf - Bellmawr
Bellmawr$1-2.5M
#2
The Apothecarium - Phillipsburg logo
The Apothecarium - Phillipsburg
Phillipsburg$1-2.5M
#3
Zen Leaf - Elizabeth logo
Zen Leaf - Elizabeth
Elizabeth$1-2.5M
#4
RISE Dispensary - Bloomfield logo
RISE Dispensary - Bloomfield
Bloomfield$1-2.5M
#5
RISE Dispensary - Paterson logo
RISE Dispensary - Paterson
Paterson$1-2.5M

Category View

New Jersey iconCategory PerformanceAug 2026

Concentrates surged 34% year-over-year off a small 3.1% share base, while pre-rolls grew 22.8% to capture nearly 18% of the market, making them New Jersey's fastest-expanding mainstream category. Flower still anchors the mix at 40.6% share with steady 10.3% growth, and vapes held the second slot at 26.9% share on 13.8% gains. Edibles were the lone soft spot, slipping 1.3% as consumer spending tilted toward inhalable formats. RYTHM continues to lead brand performance across multiple categories.

CategorySalesAvg PriceYoY
#1Flower$35-50M$44.778.2%
#2Vapes$25-35M$43.7314.0%
#3Pre-Rolls$25-35M$17.4819.5%
#4Edibles$10-15M$15.773.0%
#5Concentrates$2.5-5M$40.3622.1%
#6Accessories$1-2.5M$8.895.1%
#7Oral$.5M-1M$22.3126.2%
#8Topicals<$250K$41.1920.8%
#9Cbd<$250K$16.7581.7%
#10Home-Grow<$250K$20N/A

Top Brands

Category LeadersAug 2026

Category leaders show which brands are currently strongest by segment in New Jersey, with 1-month rank movement when available.

New Jersey icon

Accessories

Aug 2026

Top Accessories brands in New Jersey: Puffco, Fernway, Raw Papers.

  1. #XXLocked Brand
  2. #2
    Fernway logo
    Fernway
    From 35.3% MoM
  3. #XXLocked Brand
  4. #4
    Blazy Susan logo
    Blazy Susan
    3.7% MoM
  5. #XXLocked Brand

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New Jersey icon

Concentrates

Aug 2026

Top Concentrates brands in New Jersey: Rythm, Grassroots Cannabis, Black Label Brand.

  1. #XXLocked Brand
  2. #2
    Grassroots Cannabis logo
    Grassroots Cannabis
    13.3% MoM
  3. #XXLocked Brand
  4. #4
    710 Labs logo
    710 Labs
    From 312.4% MoM
  5. #XXLocked Brand

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New Jersey icon

Edibles

Aug 2026

Top Edibles brands in New Jersey: Gron, Wyld, Camino.

  1. #XXLocked Brand
  2. #2
    Wyld logo
    Wyld
    2.8% MoM
  3. #XXLocked Brand
  4. #4
    Ogeez logo
    Ogeez
    From 34.4% MoM
  5. #XXLocked Brand

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New Jersey icon

Flower

Aug 2026

Top Flower brands in New Jersey: Rythm, Ozone, Good Green.

  1. #XXLocked Brand
  2. #2
    Ozone logo
    Ozone
    0.1% MoM
  3. #XXLocked Brand
  4. #4
    Find logo
    Find
    From 52.5% MoM
  5. #XXLocked Brand

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New Jersey icon

Topicals

Aug 2026

Top Topicals brands in New Jersey: Escape Artists, Doctor Solomon'S, Avexia.

  1. #XXLocked Brand
  2. #2
    Doctor Solomon'S logo
    Doctor Solomon'S
    From 373.5% MoM
  3. #XXLocked Brand
  4. #4
    Treeworks logo
    Treeworks
    22.8% MoM
  5. #XXLocked Brand

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New Jersey icon

Vapes

Aug 2026

Top Vapes brands in New Jersey: Fernway, Select, Legend Cannabis.

  1. #XXLocked Brand
  2. #2
    Select logo
    Select
    6.7% MoM
  3. #XXLocked Brand
  4. #4
    Rythm logo
    Rythm
    2.2% MoM
  5. #XXLocked Brand

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Product Leaders

Category Product LeadersAug 2026

Top ranked products by category for New Jersey, based on the latest state-category product snapshot.

New Jersey icon

Flower

Aug 2026
ProductBrandAug 2026Jul 2026Jun 2026
Animal Face Buds 7 Gram
Animal Face Buds 7 Gram
Rythm#2#1#2
Afternoon Delight #4 Buds 7 Gram
Afternoon Delight #4 Buds 7 Gram
Rythm#4#8#4

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New Jersey icon

Vapes

Aug 2026
ProductBrandAug 2026Jul 2026Jun 2026
Alpine Strawberry Disposables 2000 Mg
Alpine Strawberry Disposables 2000 Mg
Fernway#2#3#3
Elderflower Disposables 2000 Mg
Elderflower Disposables 2000 Mg
Fernway#4#4#4

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New Jersey icon

Pre-Rolls

Aug 2026
ProductBrandAug 2026Jul 2026Jun 2026
Fast Times 5 Pack Pre Rolls 2 Gram
Fast Times 5 Pack Pre Rolls 2 Gram
Miss Grass#2#8#1
Sour Strawberry Diesel 5 Pack Infused Pre Rolls 2.50 Gram
Sour Strawberry Diesel 5 Pack Infused Pre Rolls 2.50 Gram
Rythm#4#40#174

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New Jersey icon

Edibles

Aug 2026
ProductBrandAug 2026Jul 2026Jun 2026
Tangerine Rso Gummies 100 Mg
Tangerine Rso Gummies 100 Mg
Savvy#2#3#3
Passion Fruit Rosin Gummies Cbd:cbn 100 Mg
Passion Fruit Rosin Gummies Cbd:cbn 100 Mg
Good Tide#4#8#13

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New Jersey icon

Concentrates

Aug 2026
ProductBrandAug 2026Jul 2026Jun 2026
Animal Face Rosin 1 Gram
Animal Face Rosin 1 Gram
Rythm#2#37#7
Gaslit Rso Oil 1 Gram
Gaslit Rso Oil 1 Gram
Grassroots Cannabis#4#26#366

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New Jersey icon

Accessories

Aug 2026
ProductBrandAug 2026Jul 2026Jun 2026
Diamond Series Battery Premier Battery
Diamond Series Battery Premier Battery
Rove#2#2#2
Airopro Vaporizer Arctic Rechargeable Vaporizer
Airopro Vaporizer Arctic Rechargeable Vaporizer
Airo Brands#4#5#6

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New Jersey icon

Oral

Aug 2026
ProductBrandAug 2026Jul 2026Jun 2026
Bliss Drops [20pk] (100mg Cbd/100mg Thc)
Bliss Drops [20pk] (100mg Cbd/100mg Thc)
1906#2#2#1
Boost 5mg Drops [20pk] (100mg Thc)
Boost 5mg Drops [20pk] (100mg Thc)
1906#4#5#4

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New Jersey icon

Topicals

Aug 2026
ProductBrandAug 2026Jul 2026Jun 2026
1:1 Harmony Lotion [2oz] (100mg Cbd/100mg Thc) Pain Relief Lotion
1:1 Harmony Lotion [2oz] (100mg Cbd/100mg Thc) Pain Relief Lotion
Avexia#2#1#2
1:1:1 Recovery Stick (500mg Thc/500mg Cbd/500mg Cbg) Recovery Stick
1:1:1 Recovery Stick (500mg Thc/500mg Cbd/500mg Cbg) Recovery Stick
Drool#4#4#13

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