Benchmarking
Market ComparisonOct 2026
With 20.5% sales growth over two years and a dispensary count that jumped 22.1% in the past twelve months alone, New Jersey is expanding faster than most East Coast peers of comparable size. The 304-store footprint still trails mature markets, but the pace of licensing suggests the state has room to absorb additional retail capacity without the steep price erosion seen in markets like Massachusetts or Maryland.
24-Month Trend
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Benchmarking
Market ComparisonOct 2026
With 20.5% sales growth over two years and a dispensary count that jumped 22.1% in the past twelve months alone, New Jersey is expanding faster than most East Coast peers of comparable size. The 304-store footprint still trails mature markets, but the pace of licensing suggests the state has room to absorb additional retail capacity without the steep price erosion seen in markets like Massachusetts or Maryland.
24-Month Trend
| State | Sales | YoY |
|---|---|---|
| Illinois | $140-150M | +9.6% |
| Missouri | $130-140M | +6.1% |
| New Jersey | $120-130M | +20.6% |
| Ohio | $120-130M | +29.2% |
| Colorado | $110-120M | +0.5% |
