Rove

Top states where Rove is active based on indexed sales coverage.

CACalifornia

($2.5-5M)

MOMissouri

($2.5-5M)

NVNevada

($1-2.5M)

MAMassachusetts

($1-2.5M)

OHOhio

($1-2.5M)

NJNew Jersey

($1-2.5M)

MDMaryland

($1-2.5M)

NYNew York

($1-2.5M)

24-Month Trend

Flower exploded +220.7% YoY for ROVE, though it remains just 1% of the mix. Pre-Rolls surged +81.7% YoY to claim 21.5% share, while Vapes still dominate at 75.5%. Concentrates contracted -36.5%, the only declining category.

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Category	Sales Share	Avg Price	YoY
Locked Category	XX.X%	$XX.XX	XX.X%
Pre-Rolls	21.3%	$27.74	30.4%
Locked Category	XX.X%	$XX.XX	XX.X%

Trend View

Market Insights SnapshotOct 2026

24-Month Trend

Average Price

$36.56

YoY Sales Trend

9.0%

2Y Sales Trend

42.4%

Category Breakout

Category	Sales Share	Avg Price	YoY
Vapes	75.5%	$41.34	2.6%
Pre-Rolls	21.3%	$27.74	30.4%
Accessories	1.7%	$25.18	51.2%

State Rank Table

State	Vapor Pens	Pre-Roll	Accessories	Cbd	Concentrates	Edibles	Flower	Oral	Other	Topicals
Mississippi	3	⊖	11	⊖	9	⊖	⊖	⊖	1	⊖
Nevada	2	3	2	1	⊖	⊖	⊖	12	1	22
New Jersey	6	9	10	⊖	⊖	⊖	⊖	⊖	7	⊖
Missouri	2	7	16	⊖	⊖	⊖	⊖	⊖	⊖	⊖
Maryland	3	36	7	⊖	⊖	⊖	⊖	⊖	2	⊖

ROVE operates across 16 states, placing it among top cannabis brands in California (18% share) and Nevada (16%). Missouri (13.6%), Massachusetts (10.8%), and Maryland (10.6%) round out a well-distributed footprint with no single state exceeding 18%.

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State	Vapor Pens	Pre-Roll	Accessories	Cbd	Concentrates	Edibles	Flower	Oral	Other	Topicals
Locked State	#XX	#XX	#XX	#XX	#XX	#XX	#XX	#XX	#XX	#XX
Nevada	2	3	2	1	⊖	⊖	⊖	12	1	22
Locked State	#XX	#XX	#XX	#XX	#XX	#XX	#XX	#XX	#XX	#XX
Missouri	2	7	16	⊖	⊖	⊖	⊖	⊖	⊖	⊖
Locked State	#XX	#XX	#XX	#XX	#XX	#XX	#XX	#XX	#XX	#XX

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ROVE dropped from #8 to #10 in Vapes over 12 months, falling 3 spots behind HEAVY HITTERS and sitting 9 spots behind leader STIIIZY. Bright spots outside California: #1 in Illinois and #2 in Nevada show regional strength against RAW GARDEN and PLUGPLAY.

Top products for Oct 2026 with sales and momentum indicators.

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Product	Category	MoM
#XXLocked Product	Locked Category	XX.X%
#2 Skywalker Og Liquid Diamonds Specialty Vape 1000 Mg	Vapes	9.7%
#XXLocked Product	Locked Category	XX.X%
#4 Granddaddy Purple Liquid Diamonds Specialty Vape 1000 Mg	Vapes	5.3%
#XXLocked Product	Locked Category	XX.X%
#6 Cherry Gelato Liquid Diamonds Specialty Vape 1000 Mg	Vapes	9.7%
#XXLocked Product	Locked Category	XX.X%
#8 Strawberry Cough Liquid Diamonds Specialty Vape 1000 Mg	Vapes	14.0%
#XXLocked Product	Locked Category	XX.X%
#10 Burmese Mimosa Live Resin Cartridges 1000 Mg	Vapes	671.6%