Benchmarking
Market ComparisonSep 2026
Missouri's two-year sales growth of 7.9% places it among the steadier emerging markets, neither surging nor stalling as it matures past its early adult-use phase. The 228 dispensaries represent a 6.0% expansion over the prior year, yet sales grew only 3.0% in that same window, suggesting the market is absorbing new retail capacity through price competition rather than demand spikes.
24-Month Trend
| State | Sales | YoY |
|---|---|---|
| Illinois | $130-140M | 10.4% |
| New Jersey | $120-130M | 25.8% |
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Benchmarking
Market ComparisonSep 2026
Missouri's two-year sales growth of 7.9% places it among the steadier emerging markets, neither surging nor stalling as it matures past its early adult-use phase. The 228 dispensaries represent a 6.0% expansion over the prior year, yet sales grew only 3.0% in that same window, suggesting the market is absorbing new retail capacity through price competition rather than demand spikes.
24-Month Trend
| State | Sales | YoY |
|---|---|---|
| Massachusetts | $150-160M | +1.3% |
| Illinois | $130-140M | +10.4% |
| Missouri | $120-130M | +6.5% |
| New Jersey | $120-130M | +25.8% |
| Ohio | $110-120M | +33.7% |
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