Benchmarking
Market ComparisonOct 2026
Missouri's two-year sales growth of 7.9% places it among the steadier emerging markets, neither surging nor stalling as it matures past its early adult-use phase. The 228 dispensaries represent a 6.0% expansion over the prior year, yet sales grew only 3.0% in that same window, suggesting the market is absorbing new retail capacity through price competition rather than demand spikes.
24-Month Trend

| State | Sales | YoY |
|---|---|---|
| Illinois | $140-150M | 9.6% |
| New Jersey | $120-130M | 20.6% |
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Benchmarking
Market ComparisonOct 2026
Missouri's two-year sales growth of 7.9% places it among the steadier emerging markets, neither surging nor stalling as it matures past its early adult-use phase. The 228 dispensaries represent a 6.0% expansion over the prior year, yet sales grew only 3.0% in that same window, suggesting the market is absorbing new retail capacity through price competition rather than demand spikes.
24-Month Trend

| State | Sales | YoY |
|---|---|---|
| Massachusetts | $150-160M | +0.5% |
| Illinois | $140-150M | +9.6% |
| Missouri | $130-140M | +6.1% |
| New Jersey | $120-130M | +20.6% |
| Ohio | $120-130M | +29.2% |