Brand Explorer/Missouri Market

Missouri Cannabis Sales

Oct 2026

Overview

Missouri's dispensary footprint grew 6.0% year over year to 228 locations, outpacing the market's 3.0% sales growth and signaling that new storefronts are spreading volume rather than lifting overall revenue. Prices dropped 5.1% compared to the prior year, which helps explain why unit movement appears to be climbing faster than top-line sales. The state sits in the emerging tier, and its two-year sales growth of 7.9% suggests steady but measured expansion rather than the explosive trajectories seen in newer adult-use states. GOOD DAY FARM leads among brands in this vertically integrated landscape, where Pre-Rolls are surging at 14.5% year-over-year growth while Edibles and Concentrates lose share. Missouri borders eight states, several without legal adult-use programs, giving its dispensaries a geographic pull that few peer markets can match. The state legalized medicinal marijuana in 2018 and recreational cannabis in 2022, with...

  • Top Brand: Good Day Farm
  • Top Category: Flower (39%)

Benchmarking

Missouri iconMarket ComparisonOct 2026

Missouri's two-year sales growth of 7.9% places it among the steadier emerging markets, neither surging nor stalling as it matures past its early adult-use phase. The 228 dispensaries represent a 6.0% expansion over the prior year, yet sales grew only 3.0% in that same window, suggesting the market is absorbing new retail capacity through price competition rather than demand spikes.

24-Month Trend

Missouri market trend chart
StateSalesYoY
Illinois$140-150M9.6%
New Jersey$120-130M20.6%

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Store Performance

Missouri iconTop Performing Stores

Top performing dispensaries in Missouri.

StoreCityEst. Sales
#1
Greenlight Dispensary - Stateline logo
Greenlight Dispensary - Stateline
Kansas City$2.5-5M
#2
Greenlight Dispensary - Rock Port logo
Greenlight Dispensary - Rock Port
Rock Port$1-2.5M
#3
Releaf Resources logo
Releaf Resources
Grandview$1-2.5M
#4
Flora Farms - Stateline logo
Flora Farms - Stateline
Pineville$1-2.5M
#5
From The Earth - Stateline logo
From The Earth - Stateline
Kansas City$1-2.5M

Category View

Missouri iconCategory PerformanceOct 2026

Pre-Rolls are the clear momentum play in Missouri, jumping 14.5% year over year to claim 14.7% of the market, a gain that appears to come partly at the expense of Edibles, which slipped 3.0%. Flower still commands the largest share at 40.5% but grew only 0.6%, while Vapes posted a healthier 5.6% gain to hold 27.0% of sales. GOOD DAY FARM figures prominently across categories in this market where Concentrates, at just 4.5% share and falling 1.6%, remain a niche segment.

CategorySalesAvg PriceYoY
#1Flower$50M+$39.512.6%
#2Vapes$35-50M$39.1811.2%
#3Pre-Rolls$25-35M$15.117.1%
#4Edibles$15-20M$21.023.5%
#5Concentrates$5-10M$37.883.5%
#6Accessories$1-2.5M$8.3918.5%
#7Oral$.5M-1M$27.213.2%
#8Topicals$250-500K$34.9316.2%
#9Cbd<$250K$22.0334.4%

Top Brands

Category LeadersOct 2026

Category leaders show which brands are currently strongest by segment in Missouri, with 1-month rank movement when available.

Missouri icon

Accessories

Oct 2026

Top Accessories brands in Missouri: Puffco, Blazy Susan, Ongrok.

  1. #2
    Blazy Susan logo
    Blazy Susan
    6.1% MoM
  2. #4
    Grav logo
    Grav
    From 33.9% MoM

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Missouri icon

Concentrates

Oct 2026

Top Concentrates brands in Missouri: Vibe Cannabis (Mo), Proper Cannabis, Vivid.

  1. #2
    Proper Cannabis logo
    Proper Cannabis
    1.2% MoM
  2. #4
    Codes. logo
    Codes.
    13.6% MoM

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Missouri icon

Edibles

Oct 2026

Top Edibles brands in Missouri: Gron, Good Day Farm, Wyld.

  1. #2
    Good Day Farm logo
    Good Day Farm
    From 38.4% MoM
  2. #4
    Smokiez logo
    Smokiez
    5.3% MoM

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Missouri icon

Flower

Oct 2026

Top Flower brands in Missouri: Codes., Flora Farms, Good Day Farm.

  1. #2
    Flora Farms logo
    Flora Farms
    From 10.1% MoM
  2. #4
    Sinse logo
    Sinse
    14.7% MoM

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Missouri icon

Oral

Oct 2026

Top Oral brands in Missouri: 1906, Robust, Vivid.

  1. #2
    Robust logo
    Robust
    22.1% MoM
  2. #4
    Mary'S Medicinals logo
    Mary'S Medicinals
    8.1% MoM

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Missouri icon

Pre-Rolls

Oct 2026

Top Pre-Rolls brands in Missouri: Good Day Farm, Jeeter, Codes..

  1. #2
    Jeeter logo
    Jeeter
    From 18.3% MoM
  2. #4
    Sinse logo
    Sinse
    3.1% MoM

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Missouri icon

Topicals

Oct 2026

Top Topicals brands in Missouri: Mary'S Medicinals, Escape Artists, Heartland.

  1. #2
    Escape Artists logo
    Escape Artists
    17.4% MoM
  2. #4
    Vlasic Labs logo
    Vlasic Labs
    2.1% MoM

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Missouri icon

Vapes

Oct 2026

Top Vapes brands in Missouri: Galactic, Rove, Good Day Farm.

  1. #2
    Rove logo
    Rove
    From 311.5% MoM
  2. #4
    Illicit logo
    Illicit
    9.9% MoM

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Product Leaders

Category Product LeadersOct 2026

Top ranked products by category for Missouri, based on the latest state-category product snapshot.

Missouri icon

Flower

Oct 2026
ProductBrandOct 2026Sep 2026Aug 2026
Triple Burger Buds 3.50 Gram
Amaze Cannabis#2#1#1
Cadillac Rainbow Buds 3.50 Gram
Amaze Cannabis#4#4#9

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Missouri icon

Vapes

Oct 2026
ProductBrandOct 2026Sep 2026Aug 2026
Strawberries & Cream Disposables 1000 Mg
Good Day Farm#2#1#1
Tangie Berry Disposables 1000 Mg
Codes.#4#3#7

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Missouri icon

Pre-Rolls

Oct 2026
ProductBrandOct 2026Sep 2026Aug 2026
Milkman 5 Pack Infused Pre Rolls 2.50 Gram
Jeeter#2#6#4
Jelly Roll 5 Pack Infused Pre Rolls 3 Gram
Jelly Roll#4#5#3

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Missouri icon

Edibles

Oct 2026
ProductBrandOct 2026Sep 2026Aug 2026
Blackberry Gummies 1000 Mg
Good Taste#2#10#22
Black Cherry Gummies 1000 Mg
Panda#4#3#3

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Missouri icon

Concentrates

Oct 2026
ProductBrandOct 2026Sep 2026Aug 2026
Florida Kush Rso Oil 1 Gram
Vivid#2#2#1
Ghost Train Haze Budder Resin\wax 1 Gram
Sinse#4#11#55

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Missouri icon

Accessories

Oct 2026
ProductBrandOct 2026Sep 2026Aug 2026
Pulsar: Accessories 510 Dl 2.0 Pro Auto Draw Vape 1000mah Assorted Colors
Pulsar#2#2#2
Airopro Battery
Airo#4#5#7

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Missouri icon

Oral

Oct 2026
ProductBrandOct 2026Sep 2026Aug 2026
2:1 Goodnight Grape (200mg Thc/100mg Cbn) Tincture
Vivid#2#3#2
Chill Drops [20pk] (500mg Cbd/100mg Thc)
1906#4#7#7

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Missouri icon

Topicals

Oct 2026
ProductBrandOct 2026Sep 2026Aug 2026
Relief 1:1 Transdermal Compound (1 Oz.)
Mary'S Medicinals#2#1#2
10 Pack Relief (1:1) Transdermal Patches
Mary'S Medicinals#4#5#4

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