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Brand Explorer/Jelly Roll

Jelly Roll

Oct 2026

Overview

JELLY ROLL skyrockets with a YoY growth of 46.9%—mid-tier brand positioning. Recent months show a solid trend, up 10.5%, and a remarkable 25.3% increase over the last three months. The brand is gaining momentum in the competitive landscape.

Categories

Pre-RollsEdibles
  • Top Category: Pre-Rolls
  • Price Tier: Mid-Market
  • States Active: 1

Top States

Jelly Roll logoJelly Roll Top StatesOct 2026

Top states where Jelly Roll is active based on indexed sales coverage.

Trend View

Jelly Roll logoMarket Insights SnapshotOct 2026

24-Month Trend

Jelly Roll market trend chart

Average Price

$14.52

YoY Sales Trend

2.7%

2Y Sales Trend

13.3%

Pre-Rolls dominate with 100% of sales—fastest-growing category, up 46.9% YoY. This highlights a significant shift in consumer preference towards this format, solidifying its position as the largest share in the market.

CategorySales ShareAvg PriceYoY
Edibles8.7%$7.43N/A

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JELLY ROLL has a concentrated presence in Missouri, accounting for 100% of sales in this state. The brand operates exclusively within this geographic footprint, indicating strong local engagement.

StatePre-RollEdibles

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Market Position

Jelly Roll logoCompetitive LandscapeOct 2026

JELLY ROLL ranks #8 in Pre-Rolls, gaining from #10 over the past year. Competing against leaders like GOOD DAY FARM (#1) and JEETER (#2), the brand is poised to capitalize on its upward trajectory in Missouri.

Pre-Rolls in Missouri Rankings (Last 4 Months)Jul 2026Aug 2026Sep 2026Oct 2026Jelly Roll: 9Jelly Roll: 9Vivid: 11Vivid: 8Rove: 6Rove: 7Good Day Farm: 2Good Day Farm: 1Jeeter: 1Jeeter: 2

SKU View

Jelly Roll logoTop Selling ProductsOct 2026

Top products for Oct 2026 with sales and momentum indicators.

ProductCategoryMoM
#2
Jelly Roll 1 Pack Infused Pre Rolls 1.10 Gram
Jelly Roll 1 Pack Infused Pre Rolls 1.10 Gram
Pre-Rolls3.1%
#4
Peaches & Cream 5 Pack Infused Pre Rolls 3 Gram
Peaches & Cream 5 Pack Infused Pre Rolls 3 Gram
Pre-Rolls3.6%
#6
Blue Razz 1 Pack Infused Pre Rolls 1.10 Gram
Blue Razz 1 Pack Infused Pre Rolls 1.10 Gram
Pre-Rolls44.6%
#8
Watermelon 1 Pack Infused Pre Rolls 1.10 Gram
Watermelon 1 Pack Infused Pre Rolls 1.10 Gram
Pre-Rolls52.9%
#10
Bubblegum 1 Pack Infused Pre Rolls 0.60 Gram
Bubblegum 1 Pack Infused Pre Rolls 0.60 Gram
Pre-Rolls107.7%

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Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Jelly Roll using competitive landscape rank coverage, proximity, and momentum.