Top States
Mary's Medicinals Top StatesOct 2026
Top states where Mary's Medicinals is active based on indexed sales coverage.
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Mary's Medicinals
Oct 2026
Overview
From our headquarters in Denver, we develop products that maximize the benefits of cannabinoids, terpenes and other plant nutrients. In addition to being the first company to deliver transdermal cannabis products, Marys was first to market THCa and CBN. We also discovered harvest...
MARY'S MEDICINALS faced a significant drop of 35.2% YoY, despite a 5.7% uptick recently. Mid-tier positioning has struggled to resonate with consumers as unit volume decreased substantially. A strategic reevaluation may be necessary to regain traction.
Categories
TopicalsOral
- Top Category: Topicals
- Price Tier: Mid-Market
- States Active: 4
Trend View
Market Insights SnapshotOct 2026
24-Month Trend
Average Price
$24.17
YoY Sales Trend
19.1%
2Y Sales Trend
21.6%
Topicals dominate with 77.1% of total sales, yet experienced a steep decline of 37.8% YoY. Oral products represent 21.4% of sales but also suffer a notable drop of 24.6% YoY, indicating challenges across key segments.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Oral | 29.3% | $30.06 | 17.4% |
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Trend View
Market Insights SnapshotOct 2026
24-Month Trend
Average Price
$24.17
YoY Sales Trend
19.1%
2Y Sales Trend
21.6%
Category Breakout
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Topicals | 70.7% | $22.46 | 28.6% |
| Oral | 29.3% | $30.06 | 17.4% |
State Rank Table
| State | Topicals | Oral | Accessories | Cbd | Concentrates | Edibles | Flower | Other | Pre-Roll |
|---|---|---|---|---|---|---|---|---|---|
| Arkansas | 1 | 2 | ⊖ | ⊖ | ⊖ | ⊖ | ⊖ | ⊖ | ⊖ |
| Missouri | 1 | 4 | ⊖ | 10 | ⊖ | ⊖ | ⊖ | ⊖ | ⊖ |
| California | 2 | 14 | ⊖ | 6 | ⊖ | ⊖ | ⊖ | ⊖ | ⊖ |
| Michigan | 2 | 4 | ⊖ | 20 | ⊖ | ⊖ | ⊖ | 46 | ⊖ |
MARY'S MEDICINALS operates in a concentrated market, with California leading at 35.9%, followed by Michigan at 32.1% and Missouri at 24.1%. The brand is active in four states, showcasing significant geographic reach.
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Market Position
Competitive LandscapeOct 2026
MARY'S MEDICINALS ranks #2 in the highly competitive Topicals category, trailing CHILL MEDICATED at #1. Competing brands include RISE and VLASIC LABS, creating a dynamic landscape as it seeks to regain market share.
SKU View
Top Selling ProductsOct 2026
Top products for Oct 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#2  | Topicals | 1.7% |
#4  | Topicals | 6.9% |
#6  | Topicals | 8.3% |
#8  | Oral | 10.2% |
#10  | Oral | 24.8% |
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Benchmarking
Competitive Peer Set
Peer brands benchmarked against Mary's Medicinals using competitive landscape rank coverage, proximity, and momentum.
