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Brand Explorer/Mary's Medicinals

Mary's Medicinals

Aug 2026

Overview

From our headquarters in Denver, we develop products that maximize the benefits of cannabinoids, terpenes and other plant nutrients. In addition to being the first company to deliver transdermal cannabis products, Marys was first to market THCa and CBN. We also discovered harvest...

MARY'S MEDICINALS faced a significant drop of 35.2% YoY, despite a 5.7% uptick recently. Mid-tier positioning has struggled to resonate with consumers as unit volume decreased substantially. A strategic reevaluation may be necessary to regain traction.

Categories

TopicalsOral
  • Top Category: Topicals
  • Price Tier: Mid-Market
  • States Active: 4

Trend View

Mary's Medicinals logoMarket Insights SnapshotAug 2026

24-Month Trend

Mary's Medicinals market trend chart

Average Price

$24.58

YoY Sales Trend

27.3%

2Y Sales Trend

42.1%

Topicals dominate with 77.1% of total sales, yet experienced a steep decline of 37.8% YoY. Oral products represent 21.4% of sales but also suffer a notable drop of 24.6% YoY, indicating challenges across key segments.

CategorySales ShareAvg PriceYoY
Oral26.9%$29.3610.3%

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MARY'S MEDICINALS operates in a concentrated market, with California leading at 35.9%, followed by Michigan at 32.1% and Missouri at 24.1%. The brand is active in four states, showcasing significant geographic reach.

StateTopicalsOralAccessoriesCbdConcentratesEdiblesFlowerOtherPre-Roll
14⊖10⊖⊖⊖⊖⊖
215⊖⊖⊖⊖⊖39⊖

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Market Position

Mary's Medicinals logoCompetitive LandscapeAug 2026

MARY'S MEDICINALS ranks #2 in the highly competitive Topicals category, trailing CHILL MEDICATED at #1. Competing brands include RISE and VLASIC LABS, creating a dynamic landscape as it seeks to regain market share.

Topicals in California Rankings (Last 4 Months)May 2026Jun 2026Jul 2026Aug 2026Mary's Medicinals: 2Mary's Medicinals: 2Papa & Barkley: 1Papa & Barkley: 1Buddies: 3Buddies: 3High Gorgeous: 5High Gorgeous: 4Liquid Flower: 4Liquid Flower: 5

SKU View

Mary's Medicinals logoTop Selling ProductsAug 2026

Top products for Aug 2026 with sales and momentum indicators.

ProductCategoryMoM
#2
1:1 Vanilla Lavender Relax Cream (1000mg Cbd/1000mg Thc)
1:1 Vanilla Lavender Relax Cream (1000mg Cbd/1000mg Thc)
Topicals4.4%
#4
The Remedy Thc (1000mg)
The Remedy Thc (1000mg)
Oral26.0%
#6
Relax Transdermal Cream (lavender Vanilla)
Relax Transdermal Cream (lavender Vanilla)
Topicals8.0%
#8
Muscle Freeze [3oz] (600mg)
Muscle Freeze [3oz] (600mg)
Topicals18.9%

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Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Mary's Medicinals using competitive landscape rank coverage, proximity, and momentum.