California Cannabis Sales

Sep 2026

Overview

Accessories sales dropped 12.0% year over year in California, one of several niche categories losing ground even as the world's largest legal cannabis market posted a slim 1.3% gain overall. That tepid growth masks a two-year decline of 5.9%, and the dispensary count fell 4.8% to 1,419 locations, underscoring persistent pressure from an illicit market widely estimated at two to three times the size of the licensed channel. Average prices slipped 1.2% year over year, consistent with the margin squeeze operators have faced since the post-legalization peak. Within the licensed market, the category mix is shifting: Pre-Rolls climbed 6.2% to capture 18.2% share, while Flower dipped 1.7% and now barely edges Vapes at 31.8% versus 31.0%. STIIIZY remains a dominant brand across multiple segments. California legalized medicinal marijuana in 1996 and recreational cannabis in 2016, with licensed retail sales beginning in 2018.

Top Brand: Stiiizy
Top Category: Vapes (31%)

Benchmarking

Market ComparisonSep 2026

California's two-year sales trajectory is down 5.9%, a notable slide for the nation's largest legal market and a contrast with younger states still riding expansion curves. The dispensary footprint contracted 4.8% to 1,419 stores, and prices edged down 1.2%, suggesting that even modest topline growth is being fueled by volume rather than pricing power.

24-Month Trend

State	Sales	YoY
Locked State	$XX-XXM	XX.X%
Michigan	$250-260M	0.7%
Locked State	$XX-XXM	XX.X%
Florida	$160-170M	4.5%
Locked State	$XX-XXM	XX.X%

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Benchmarking

Market ComparisonSep 2026

24-Month Trend

State	Sales	YoY
California	$320-330M	+3.2%
Michigan	$250-260M	-0.7%
New York	$170-180M	+12.4%
Florida	$160-170M	+4.5%
Massachusetts	$150-160M	+1.3%

Store Performance

Top Performing Stores

Top performing dispensaries in California.

Store	City	Est. Sales
#1 March and Ash - Mission Valley	San Diego	$1-2.5M
#2 Mercy Wellness - Cotati	Cotati	$1-2.5M
#3 Purple Star MD	San Francisco	$1-2.5M
#4 March and Ash - Vista	Vista	$1-2.5M
#5 Speedy Weedy - Encino	Encino	$1-2.5M

Category View

Category PerformanceSep 2026

Pre-Rolls were the standout mover, jumping 6.2% year over year to reach 18.2% share and narrowing the gap with the two dominant segments. Flower still leads at 31.8% but slid 1.7%, while Vapes grew 2.5% to 31.0%, making the top of the category leaderboard tighter than in almost any other state. Edibles and Concentrates each gained roughly 2.5%, holding 12.1% and 6.9% share respectively. STIIIZY continues to anchor multiple categories. At the margins, Accessories fell 12.0% and Topicals declined sharply, pointing to consumers consolidating spending around core consumption formats.

Category	Sales	Avg Price	YoY
#1Vapes	$50M+	$21.1	6.2%
#2Flower	$50M+	$27.11	0.9%
#3Pre-Rolls	$50M+	$13.02	7.2%
#4Edibles	$35-50M	$10.73	1.0%
#5Concentrates	$25-35M	$17.55	0.7%
#6Oral	$5-10M	$25.13	1.2%
#7Accessories	$2.5-5M	$9.86	1.1%
#8Topicals	$1-2.5M	$28.23	2.6%
#9Home-Grow	$250-500K	$37.89	80.9%
#10Cbd	<$250K	$22.42	34.8%

Top Brands

Category LeadersSep 2026

Category leaders show which brands are currently strongest by segment in California, with 1-month rank movement when available.

Accessories

Sep 2026

Top Accessories brands in California: Stiiizy, Puffco, Plugplay.

#XXLocked Brand
#2
Puffco2.4% MoM
#XXLocked Brand
#4
Pulsar5.3% MoM
#XXLocked Brand

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Concentrates

Sep 2026

Top Concentrates brands in California: Raw Garden, 710 Labs, Stiiizy.

#XXLocked Brand
#2
710 Labs2.6% MoM
#XXLocked Brand
#4
Punch Edibles & Extracts6.0% MoM
#XXLocked Brand

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Edibles

Sep 2026

Top Edibles brands in California: Zzz'S Rolling Papers, Bishop Boyz, Wyld.

#XXLocked Brand
#1
Bishop Boyz
#XXLocked Brand
#4
Camino2.7% MoM
#XXLocked Brand

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Flower

Sep 2026

Top Flower brands in California: Stiiizy, Cam, Cannabiotix.

#XXLocked Brand
#2
Cam1.7% MoM
#XXLocked Brand
#4
OakfruitlandFrom 514.5% MoM
#XXLocked Brand

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Oral

Sep 2026

Top Oral brands in California: Emerald Bay Extracts, Level+, Breez.

#XXLocked Brand
#2
Level+8.1% MoM
#XXLocked Brand
#4
Buddies1.3% MoM
#XXLocked Brand

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Pre-Rolls

Sep 2026

Top Pre-Rolls brands in California: Jeeter, Stiiizy, Hit Sluggers.

#XXLocked Brand
#2
Stiiizy7.6% MoM
#XXLocked Brand
#4
King Roll7.2% MoM
#XXLocked Brand

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Topicals

Sep 2026

Top Topicals brands in California: Hit Sluggers, Papa & Barkley, Mary'S Medicinals.

#XXLocked Brand
#2
Papa & Barkley3.0% MoM
#XXLocked Brand
#4
Buddies8.6% MoM
#XXLocked Brand

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Vapes

Sep 2026

Top Vapes brands in California: Stiiizy, Raw Garden, Plugplay.

#XXLocked Brand
#2
Raw Garden3.3% MoM
#XXLocked Brand
#4
Jetty Extracts3.4% MoM
#XXLocked Brand

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Product Leaders

Category Product LeadersSep 2026

Top ranked products by category for California, based on the latest state-category product snapshot.

Vapes

Sep 2026

Product	Brand	Sep 2026	Aug 2026	Jul 2026
Locked Product	Locked Brand	#XX	#XX	#XX
Shoreline Cartridges 1000 Mg	Coldfire Extracts	#2	#22058	#22099
Locked Product	Locked Brand	#XX	#XX	#XX
Bacio Gelato Live Resin Cartridges 1000 Mg	Sunsmoke	#4	#5	#6
Locked Product	Locked Brand	#XX	#XX	#XX

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Flower

Sep 2026

Product	Brand	Sep 2026	Aug 2026	Jul 2026
Locked Product	Locked Brand	#XX	#XX	#XX
Lemon Gelato Buds 3.50 Gram	Dime Bag	#2	#3	#12909
Locked Product	Locked Brand	#XX	#XX	#XX
Blue Cookies Shake 21 Gram	Lolo Cannabis	#4	#7	#4
Locked Product	Locked Brand	#XX	#XX	#XX

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Pre-Rolls

Sep 2026

Product	Brand	Sep 2026	Aug 2026	Jul 2026
Locked Product	Locked Brand	#XX	#XX	#XX
Papaya Punch 1 Pack Pre Rolls 1 Gram	Nasha	#2	#5	#4
Locked Product	Locked Brand	#XX	#XX	#XX
Syrup 2 Pack Pre Rolls 1 Gram	Your Highness	#4	#8	#1
Locked Product	Locked Brand	#XX	#XX	#XX

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Edibles

Sep 2026

Product	Brand	Sep 2026	Aug 2026	Jul 2026
Locked Product	Locked Brand	#XX	#XX	#XX
Berry Rosin Gummies Cbd 100 Mg	Kushy Punch	#2	#1	#1
Locked Product	Locked Brand	#XX	#XX	#XX
Boysenberry Gummies Cbd:cbn 100 Mg	Wyld	#4	#4	#4
Locked Product	Locked Brand	#XX	#XX	#XX

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Concentrates

Sep 2026

Product	Brand	Sep 2026	Aug 2026	Jul 2026
Locked Product	Locked Brand	#XX	#XX	#XX
$Cherries Budder Resin\wax 1 Gram$ Cherries Budder Resin\wax 1 Gram	Absolute Xtracts	#2	#8637	#10574
Locked Product	Locked Brand	#XX	#XX	#XX
Blueberry Muffin Shatter 1 Gram	Punch Edibles & Extracts	#4	#1	#3
Locked Product	Locked Brand	#XX	#XX	#XX

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Oral

Sep 2026

Product	Brand	Sep 2026	Aug 2026	Jul 2026
Locked Product	Locked Brand	#XX	#XX	#XX
50mg Thc [20ct] (1000mg) Thc Premium Cannabis Oil Softgels	Buddies	#2	#9	#2
Locked Product	Locked Brand	#XX	#XX	#XX
30:1 Cbd:thc [15ml] (435mg Cbd/15mg Thc) Releaf Tincture	Papa & Barkley	#4	#3	#14
Locked Product	Locked Brand	#XX	#XX	#XX

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Accessories

Sep 2026

Product	Brand	Sep 2026	Aug 2026	Jul 2026
Locked Product	Locked Brand	#XX	#XX	#XX
3 Month Membership 40% Off Card Member Card	Statehouse	#2	#2	#1
Locked Product	Locked Brand	#XX	#XX	#XX
Pro Xl Starter Kit Black Battery	Stiiizy	#4	#7	#6
Locked Product	Locked Brand	#XX	#XX	#XX

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Topicals

Sep 2026

Product	Brand	Sep 2026	Aug 2026	Jul 2026
Locked Product	Locked Brand	#XX	#XX	#XX
1:3 Cbd:thc [60ml] (100mg Cbd/300mg Thc) Releaf Body Oil	Papa & Barkley	#2	#2	#2
Locked Product	Locked Brand	#XX	#XX	#XX
1:1 Fire & Ice (1000mg Thc 1000mg Cbd 150mg Cbg 150mg Cbn) Roll On	Buddies	#4	#4	#4
Locked Product	Locked Brand	#XX	#XX	#XX

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