California Cannabis Sales

Oct 2026

Overview

Accessories sales dropped 12.0% year over year in California, one of several niche categories losing ground even as the world's largest legal cannabis market posted a slim 1.3% gain overall. That tepid growth masks a two-year decline of 5.9%, and the dispensary count fell 4.8% to 1,419 locations, underscoring persistent pressure from an illicit market widely estimated at two to three times the size of the licensed channel. Average prices slipped 1.2% year over year, consistent with the margin squeeze operators have faced since the post-legalization peak. Within the licensed market, the category mix is shifting: Pre-Rolls climbed 6.2% to capture 18.2% share, while Flower dipped 1.7% and now barely edges Vapes at 31.8% versus 31.0%. STIIIZY remains a dominant brand across multiple segments. California legalized medicinal marijuana in 1996 and recreational cannabis in 2016, with licensed retail sales beginning in 2018.

Top Brand: Stiiizy
Top Category: Vapes (32%)

Benchmarking

Market ComparisonOct 2026

California's two-year sales trajectory is down 5.9%, a notable slide for the nation's largest legal market and a contrast with younger states still riding expansion curves. The dispensary footprint contracted 4.8% to 1,419 stores, and prices edged down 1.2%, suggesting that even modest topline growth is being fueled by volume rather than pricing power.

24-Month Trend

State	Sales	YoY
Locked State	$XX-XXM	XX.X%
Michigan	$240-250M	7.2%
Locked State	$XX-XXM	XX.X%
New York	$170-180M	18.7%
Locked State	$XX-XXM	XX.X%

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Benchmarking

Market ComparisonOct 2026

24-Month Trend

State	Sales	YoY
California	$340-350M	+2.1%
Michigan	$240-250M	-7.2%
Florida	$180-190M	+6.6%
New York	$170-180M	+18.7%
Massachusetts	$150-160M	+0.5%

Store Performance

Top Performing Stores

Top performing dispensaries in California.

Store	City	Est. Sales
#1 March and Ash - Mission Valley	San Diego	$1-2.5M
#2 Mercy Wellness - Cotati	Cotati	$1-2.5M
#3 Purple Star MD	San Francisco	$1-2.5M
#4 March and Ash - Vista	Vista	$1-2.5M
#5 Speedy Weedy - Encino	Encino	$1-2.5M

Category View

Category PerformanceOct 2026

Pre-Rolls were the standout mover, jumping 6.2% year over year to reach 18.2% share and narrowing the gap with the two dominant segments. Flower still leads at 31.8% but slid 1.7%, while Vapes grew 2.5% to 31.0%, making the top of the category leaderboard tighter than in almost any other state. Edibles and Concentrates each gained roughly 2.5%, holding 12.1% and 6.9% share respectively. STIIIZY continues to anchor multiple categories. At the margins, Accessories fell 12.0% and Topicals declined sharply, pointing to consumers consolidating spending around core consumption formats.

Category	Sales	Avg Price	YoY
#1Vapes	$50M+	$20.79	5.2%
#2Flower	$50M+	$26.97	0.3%
#3Pre-Rolls	$50M+	$12.9	6.5%
#4Edibles	$35-50M	$10.62	0.2%
#5Concentrates	$25-35M	$17.27	4.2%
#6Oral	$5-10M	$24.51	2.2%
#7Accessories	$2.5-5M	$9.44	2.4%
#8Topicals	$1-2.5M	$27.61	11.8%
#9Home-Grow	<$250K	$37.8	13.1%
#10Cbd	<$250K	$25.31	0.0%

Top Brands

Category LeadersOct 2026

Category leaders show which brands are currently strongest by segment in California, with 1-month rank movement when available.

Accessories

Oct 2026

Top Accessories brands in California: Stiiizy, Puffco, Plugplay.

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Concentrates

Oct 2026

Top Concentrates brands in California: Raw Garden, 710 Labs, Stiiizy.

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Edibles

Oct 2026

Top Edibles brands in California: Wyld, Camino, Kanha.

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Flower

Oct 2026

Top Flower brands in California: Stiiizy, Cam, Cannabiotix.

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Oral

Oct 2026

Top Oral brands in California: Emerald Bay Extracts, Level+, Breez.

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Pre-Rolls

Oct 2026

Top Pre-Rolls brands in California: Jeeter, Stiiizy, Hit Sluggers.

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Topicals

Oct 2026

Top Topicals brands in California: Papa & Barkley, Mary'S Medicinals, Buddies.

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Vapes

Oct 2026

Top Vapes brands in California: Stiiizy, Raw Garden, Plugplay.

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Product Leaders

Category Product LeadersOct 2026

Top ranked products by category for California, based on the latest state-category product snapshot.

Vapes

Oct 2026

Product	Brand	Oct 2026	Sep 2026	Aug 2026
Locked Product	Locked Brand	#XX	#XX	#XX
Blue Dream Specialty Vape 1000 Mg	Stiiizy	#2	#2	#2
Locked Product	Locked Brand	#XX	#XX	#XX
King Louis Xiii Specialty Vape 1000 Mg	Stiiizy	#4	#6	#4
Locked Product	Locked Brand	#XX	#XX	#XX

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Flower

Oct 2026

Product	Brand	Oct 2026	Sep 2026	Aug 2026
Locked Product	Locked Brand	#XX	#XX	#XX
King Louis Xiii Buds 7 Gram	Stiiizy	#2	#3	#2
Locked Product	Locked Brand	#XX	#XX	#XX
Purple Punch Buds 7 Gram	Stiiizy	#4	#4	#4
Locked Product	Locked Brand	#XX	#XX	#XX

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Pre-Rolls

Oct 2026

Product	Brand	Oct 2026	Sep 2026	Aug 2026
Locked Product	Locked Brand	#XX	#XX	#XX
Purple Punch 5 Pack Infused Pre Rolls 2.50 Gram	Stiiizy	#2	#2	#3
Locked Product	Locked Brand	#XX	#XX	#XX
King Louis Xiii 5 Pack Infused Pre Rolls 2.50 Gram	Stiiizy	#4	#4	#4
Locked Product	Locked Brand	#XX	#XX	#XX

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Edibles

Oct 2026

Product	Brand	Oct 2026	Sep 2026	Aug 2026
Locked Product	Locked Brand	#XX	#XX	#XX
Elderberry Gummies Cbn 100 Mg	Wyld	#2	#2	#2
Locked Product	Locked Brand	#XX	#XX	#XX
Marionberry Gummies Cbd:cbn 100 Mg	Kanha	#4	#4	#4
Locked Product	Locked Brand	#XX	#XX	#XX

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Concentrates

Oct 2026

Product	Brand	Oct 2026	Sep 2026	Aug 2026
Locked Product	Locked Brand	#XX	#XX	#XX
Gmo Cookies Budder Resin\wax 1 Gram	Wvy	#2	#6	#852
Locked Product	Locked Brand	#XX	#XX	#XX
Blueberry Pancakes Sauce Resin\wax 1 Gram	Blstd	#4	#514	#117
Locked Product	Locked Brand	#XX	#XX	#XX

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Oral

Oct 2026

Product	Brand	Oct 2026	Sep 2026	Aug 2026
Locked Product	Locked Brand	#XX	#XX	#XX
Xtabs Indica 1000 [20pk] (1000mg) Tablets	Kikoko	#2	#6	#3
Locked Product	Locked Brand	#XX	#XX	#XX
Xtabs Sativa 1000 [20pk] (1000mg) Tablets	Kikoko	#4	#11	#7
Locked Product	Locked Brand	#XX	#XX	#XX

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Accessories

Oct 2026

Product	Brand	Oct 2026	Sep 2026	Aug 2026
Locked Product	Locked Brand	#XX	#XX	#XX
3 Month Membership 40% Off Card Member Card	Statehouse	#2	#2	#2
Locked Product	Locked Brand	#XX	#XX	#XX
Pro Xl Starter Kit Black Battery	Stiiizy	#4	#5	#5
Locked Product	Locked Brand	#XX	#XX	#XX

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Topicals

Oct 2026

Product	Brand	Oct 2026	Sep 2026	Aug 2026
Locked Product	Locked Brand	#XX	#XX	#XX
3:1 Cbd:thc [50ml] (450mg Cbd/150mg Thc) Releaf Balm	Papa & Barkley	#2	#3	#2
Locked Product	Locked Brand	#XX	#XX	#XX
1:1 Fire & Ice (1000mg Thc 1000mg Cbd 150mg Cbg 150mg Cbn) Roll On	Buddies	#4	#4	#4
Locked Product	Locked Brand	#XX	#XX	#XX

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