Best-Selling Topicals in California

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Rank	Product	Brand	Units	MoM	Rank Change	Oct 2026	Sep 2026	Aug 2026
#1	3:1 Cbd:thc [15ml] (135mg Cbd/45mg Thc) Releaf Balm	Papa & Barkley	N/A	N/A	N/A	#1	#1	#1
#2	3:1 Cbd:thc [50ml] (450mg Cbd/150mg Thc) Releaf Balm	Papa & Barkley	N/A	N/A	N/A	#2	#3	#2
#3	1:3 Cbd:thc [60ml] (100mg Cbd/300mg Thc) Releaf Body Oil	Papa & Barkley	N/A	N/A	N/A	#3	#2	#3
#4	1:1 Fire & Ice (1000mg Thc 1000mg Cbd 150mg Cbg 150mg Cbn) Roll On	Buddies	N/A	N/A	N/A	#4	#4	#4
#5	Fire & Ice (1000mg) High Thc Roll On	Buddies	N/A	N/A	N/A	#5	#5	#6

Top Topicals brands in California: Papa & Barkley, Mary'S Medicinals, Buddies.

1. #1
   
   Papa & Barkley▼4.8% MoM
2. #2
   
   Mary'S Medicinals▼4.6% MoM
3. #3
   
   Buddies▲0.1% MoM
4. #4
   
   Liquid Flower▲8.2% MoM
5. #5
   
   High Desert Pure▲From 6▼0.3% MoM

Pre-Rolls were the standout mover, jumping 6.2% year over year to reach 18.2% share and narrowing the gap with the two dominant segments. Flower still leads at 31.8% but slid 1.7%, while Vapes grew 2.5% to 31.0%, making the top of the category leaderboard tighter than in almost any other state. Edibles and Concentrates each gained roughly 2.5%, holding 12.1% and 6.9% share respectively. STIIIZY continues to anchor multiple categories. At the margins, Accessories fell 12.0% and Topicals declined sharply, pointing to consumers consolidating spending around core consumption formats.

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Category	Sales	Avg Price	YoY
#1Vapes	$50M+	$20.79	▲ 5.2%
#2Flower	$50M+	$26.97	▼ 0.3%
#3Pre-Rolls	$50M+	$12.9	▲ 6.5%
#4Edibles	$35-50M	$10.62	▲ 0.2%
#5Concentrates	$25-35M	$17.27	▼ 4.2%
#6Oral	$5-10M	$24.51	▼ 2.2%
#7Accessories	$2.5-5M	$9.44	▼ 2.4%
#8TopicalsSelected	$1-2.5M	$27.61	▼ 11.8%
#9Other	$250-500K	$39.49	▼ 31.4%
#10Home-Grow	<$250K	$37.8	▲ 13.1%
#11Cbd	<$250K	$25.31	▼ 0.0%