Best-Selling Topicals in Missouri

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Rank	Product	Brand	Units	MoM	Rank Change	Oct 2026	Sep 2026	Aug 2026
#1	Relief (1:1) Muscle Freeze	Mary'S Medicinals	N/A	N/A	N/A	#1	#2	#1
#2	Relief 1:1 Transdermal Compound (1 Oz.)	Mary'S Medicinals	N/A	N/A	N/A	#2	#1	#2
#3	Relief Transdermal Cream (no Fragrance Added)	Mary'S Medicinals	N/A	N/A	N/A	#3	#3	#3
#4	10 Pack Relief (1:1) Transdermal Patches	Mary'S Medicinals	N/A	N/A	N/A	#4	#5	#4
#5	Relax Transdermal Cream (lavender Vanilla)	Mary'S Medicinals	N/A	N/A	N/A	#5	#4	#6

Top Topicals brands in Missouri: Mary'S Medicinals, Escape Artists, Heartland.

1. #1
   
   Mary'S Medicinals▲7.0% MoM
2. #2
   
   Escape Artists▲17.4% MoM
3. #3
   
   Heartland▲10.1% MoM
4. #4
   
   Vlasic Labs▼2.1% MoM
5. #5
   
   Amend Cannabis▲From 8▲121.6% MoM

Pre-Rolls are the clear momentum play in Missouri, jumping 14.5% year over year to claim 14.7% of the market, a gain that appears to come partly at the expense of Edibles, which slipped 3.0%. Flower still commands the largest share at 40.5% but grew only 0.6%, while Vapes posted a healthier 5.6% gain to hold 27.0% of sales. GOOD DAY FARM figures prominently across categories in this market where Concentrates, at just 4.5% share and falling 1.6%, remain a niche segment.

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Category	Sales	Avg Price	YoY
#1Flower	$50M+	$39.51	▲ 2.6%
#2Vapes	$35-50M	$39.18	▲ 11.2%
#3Pre-Rolls	$25-35M	$15.1	▲ 17.1%
#4Edibles	$15-20M	$21.02	▼ 3.5%
#5Concentrates	$5-10M	$37.88	▲ 3.5%
#6Accessories	$1-2.5M	$8.39	▲ 18.5%
#7Oral	$.5M-1M	$27.21	▼ 3.2%
#8TopicalsSelected	$250-500K	$34.93	▼ 16.2%
#9Other	<$250K	$14.64	▲ 57.3%
#10Cbd	<$250K	$22.03	▼ 34.4%