Heartland

Top states where Heartland is active based on indexed sales coverage.

MOMissouri

($250-500K)

24-Month Trend

Vapes dominate HEARTLAND's sales at 57.2%, with an impressive 89.1% YoY growth, making it the fastest-growing category. In contrast, Topicals have seen a significant decline of 32.4% YoY, highlighting shifting consumer preferences.

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Category	Sales Share	Avg Price	YoY
Locked Category	XX.X%	$XX.XX	XX.X%
Concentrates	27.7%	$34.41	19.3%
Locked Category	XX.X%	$XX.XX	XX.X%
Pre-Rolls	2.6%	$8.53	29.0%

Trend View

Market Insights SnapshotOct 2026

24-Month Trend

Average Price

$28.05

YoY Sales Trend

13.7%

2Y Sales Trend

34.0%

Category Breakout

Category	Sales Share	Avg Price	YoY
Vapes	58.6%	$35.26	3.0%
Concentrates	27.7%	$34.41	19.3%
Topicals	8.5%	$17.66	22.0%
Pre-Rolls	2.6%	$8.53	29.0%

State Rank Table

State	Vapor Pens	Concentrates	Topicals	Pre-Roll	Accessories	Edibles	Oral	Other
Missouri	35	17	3	⊖	⊖	⊖	12	5

HEARTLAND has a concentrated presence in Missouri, capturing 100% of its sales from this state. Its geographic footprint remains narrow, focusing on maximizing performance in a single market.

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State	Vapor Pens	Concentrates	Topicals	Pre-Roll	Accessories	Edibles	Oral	Other
Locked State	#XX	#XX	#XX	#XX	#XX	#XX	#XX	#XX

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HEARTLAND ranks #32 in the Vapes category, significantly behind leaders like GOOD DAY FARM and GALACTIC. The brand's recent rank improvement from #45 to #32 reflects strategic efforts to close the gap with top competitors.

Top products for Oct 2026 with sales and momentum indicators.

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Product	Category	MoM
#XXLocked Product	Locked Category	XX.X%
#2 Cherry Pie Cartridges 1000 Mg	Vapes	2.2%
#XXLocked Product	Locked Category	XX.X%
#4 Gold Punch Cartridges 1000 Mg	Vapes	94.3%
#XXLocked Product	Locked Category	XX.X%
#6 Cantaloupe Haze Cartridges 1000 Mg	Vapes	143.6%
#XXLocked Product	Locked Category	XX.X%
#8 Black Runtz 2 Pack Pre Rolls 1 Gram	Pre-Rolls	136.2%
#XXLocked Product	Locked Category	XX.X%
#10 Honey Honey 200 Mg	Edibles	109.6%