Brand Explorer/Massachusetts Market

Massachusetts Cannabis Sales

Oct 2026

Overview

Accessories sales cratered 13.4% year over year in Massachusetts, the sharpest category decline in the state and a sign that consumers are tightening spending on non-essential cannabis products even as core categories hold steady. The broader market grew just 0.7% year over year, and over a two-year window sales actually slipped 0.8%, placing Massachusetts among the flattest emerging-tier markets in the Northeast. Prices fell 3.5% year over year, yet unit volume has climbed meaningfully, suggesting shoppers are trading down to value SKUs or taking advantage of deeper discounts rather than leaving the market. The state now counts 423 dispensaries, up 3.2% from a year ago, meaning new store openings continue to outpace revenue growth and spread existing demand across a wider retail footprint. Jeeter ranks among the top-selling brands. Massachusetts legalized medicinal marijuana in 2012 and recreational cannabis in 2016, with licensed...

Top Brand: Jeeter
Top Category: Flower (38%)

Benchmarking

Market ComparisonOct 2026

Massachusetts grew just 0.7% year over year and is essentially flat over two years, making it one of the more stagnant emerging-tier markets in the region. Its 423 dispensaries expanded 3.2% from the prior year, but that added retail capacity has not translated into meaningful sales acceleration, and a 3.5% price decline suggests competitive pressure is squeezing margins across the state's operator base.

24-Month Trend

State	Sales	YoY
Locked State	$XX-XXM	XX.X%
New York	$170-180M	18.7%
Locked State	$XX-XXM	XX.X%
Illinois	$140-150M	9.6%
Locked State	$XX-XXM	XX.X%

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Benchmarking

Market ComparisonOct 2026

24-Month Trend

State	Sales	YoY
Florida	$180-190M	+6.6%
New York	$170-180M	+18.7%
Massachusetts	$150-160M	+0.5%
Illinois	$140-150M	+9.6%
Missouri	$130-140M	+6.1%

Store Performance

Top Performing Stores

Top performing dispensaries in Massachusetts.

Store	City	Est. Sales
#1 Garden Remedies - Melrose	Melrose	$1-2.5M
#2 In Good Health - Sandwich	Sandwich	$1-2.5M
#3 Smyth Cannabis Co - Lowell	Lowell	$1-2.5M
#4 In Good Health - Brockton	Brockton	$1-2.5M
#5 Northeast Alternatives - Seekonk	Seekonk	$1-2.5M

Category View

Category PerformanceOct 2026

Vapes posted the strongest growth at 4.5% year over year, climbing to a 22.7% share and narrowing the gap with pre-rolls, which grew 3.1% and hold 20.9% of the market. Flower remains dominant at 40.1% share with modest 0.9% growth, while edibles and concentrates both contracted, falling 4.8% and 5.8% respectively. Jeeter continues to perform well across inhalable formats, and the steep 13.4% drop in accessories signals that Massachusetts consumers are concentrating their spend on consumable product rather than hardware and peripherals.

Category	Sales	Avg Price	YoY
#1Flower	$50M+	$28.2	4.3%
#2Vapes	$35-50M	$28.44	6.4%
#3Pre-Rolls	$25-35M	$10.11	4.7%
#4Edibles	$15-20M	$13.96	0.6%
#5Concentrates	$2.5-5M	$30.41	2.7%
#6Oral	$1-2.5M	$32.38	8.9%
#7Accessories	$1-2.5M	$7.36	2.8%
#8Topicals	$250-500K	$30.66	4.7%
#9Cbd	<$250K	$18.25	52.0%
#10Home-Grow	<$250K	$23.74	31.4%

Top Brands

Category LeadersOct 2026

Category leaders show which brands are currently strongest by segment in Massachusetts, with 1-month rank movement when available.

Accessories

Oct 2026

Top Accessories brands in Massachusetts: Raw Papers, Puffco, Pulsar.

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Concentrates

Oct 2026

Top Concentrates brands in Massachusetts: Good Chemistry, Crispy Commission, Nature'S Heritage.

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Edibles

Oct 2026

Top Edibles brands in Massachusetts: Kanha, Betty'S Eddies, Camino.

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Flower

Oct 2026

Top Flower brands in Massachusetts: Perpetual Harvest, Simply Herb, Insa.

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Oral

Oct 2026

Top Oral brands in Massachusetts: Good Vibes By Good Feels, Treeworks, 1906.

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Pre-Rolls

Oct 2026

Top Pre-Rolls brands in Massachusetts: Jeeter, Cali Blaze, Happy Valley.

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Topicals

Oct 2026

Top Topicals brands in Massachusetts: Treeworks, Chill Medicated, The Fix.

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Vapes

Oct 2026

Top Vapes brands in Massachusetts: Fernway, Jeeter, Dime Industries.

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Product Leaders

Category Product LeadersOct 2026

Top ranked products by category for Massachusetts, based on the latest state-category product snapshot.

Flower

Oct 2026

Product	Brand	Oct 2026	Sep 2026	Aug 2026
Locked Product	Locked Brand	#XX	#XX	#XX
Khalifa Kush Buds 3.50 Gram	Khalifa Kush	#2	#4	#3
Locked Product	Locked Brand	#XX	#XX	#XX
Brownie Scout Buds 3.50 Gram	Rythm	#4	#14	#278
Locked Product	Locked Brand	#XX	#XX	#XX

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Vapes

Oct 2026

Product	Brand	Oct 2026	Sep 2026	Aug 2026
Locked Product	Locked Brand	#XX	#XX	#XX
Stonefruit Disposables 2000 Mg	Fernway	#2	#4	#3
Locked Product	Locked Brand	#XX	#XX	#XX
Banana Bread Disposables 2000 Mg	Fernway	#4	#3	#4266
Locked Product	Locked Brand	#XX	#XX	#XX

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Pre-Rolls

Oct 2026

Product	Brand	Oct 2026	Sep 2026	Aug 2026
Locked Product	Locked Brand	#XX	#XX	#XX
Magnum 28 Pack Pre Rolls 14 Gram	No.9	#2	#3	#6
Locked Product	Locked Brand	#XX	#XX	#XX
Granddaddy Purple 5 Pack Infused Pre Rolls 2.50 Gram	Jeeter	#4	#116	#89
Locked Product	Locked Brand	#XX	#XX	#XX

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Edibles

Oct 2026

Product	Brand	Oct 2026	Sep 2026	Aug 2026
Locked Product	Locked Brand	#XX	#XX	#XX
Grape Gummies Cbn 100 Mg	Coast Cannabis Co.	#2	#3	#3
Locked Product	Locked Brand	#XX	#XX	#XX
Cherry Taffy Cbd:cbc 50 Mg	Betty'S Eddies	#4	#5	#4
Locked Product	Locked Brand	#XX	#XX	#XX

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Concentrates

Oct 2026

Product	Brand	Oct 2026	Sep 2026	Aug 2026
Locked Product	Locked Brand	#XX	#XX	#XX
Sour Amnesia Rosin 4 Gram	Good Chemistry	#2	#4	#16
Locked Product	Locked Brand	#XX	#XX	#XX
Sour Amnesia Rosin 1 Gram	Good Chemistry	#4	#2	#11
Locked Product	Locked Brand	#XX	#XX	#XX

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Oral

Oct 2026

Product	Brand	Oct 2026	Sep 2026	Aug 2026
Locked Product	Locked Brand	#XX	#XX	#XX
Unflavored Good Vibes X Fast Acting Syrup 1000mg	Good Vibes By Good Feels	#2	#1	#2
Locked Product	Locked Brand	#XX	#XX	#XX
Cherry Limeade Good Vibes X Fast Acting Syrup 1000mg	Good Vibes By Good Feels	#4	#4	#4
Locked Product	Locked Brand	#XX	#XX	#XX

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Accessories

Oct 2026

Product	Brand	Oct 2026	Sep 2026	Aug 2026
Locked Product	Locked Brand	#XX	#XX	#XX
Bic Lighter	Cloud Cover	#2	#3	#2
Locked Product	Locked Brand	#XX	#XX	#XX
Era Go Vaporizer	Pax Vape	#4	#7	#8
Locked Product	Locked Brand	#XX	#XX	#XX

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Topicals

Oct 2026

Product	Brand	Oct 2026	Sep 2026	Aug 2026
Locked Product	Locked Brand	#XX	#XX	#XX
Sport Balm Rso Topical	Treeworks	#2	#2	#2
Locked Product	Locked Brand	#XX	#XX	#XX
Canna Cream 150mg Cbd \| 150mg Thc	Treeworks	#4	#4	#4
Locked Product	Locked Brand	#XX	#XX	#XX

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