Top States
Theory Wellness Top StatesSep 2026
Top states where Theory Wellness is active based on indexed sales coverage.
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Theory Wellness
Sep 2026
Overview
Theory Wellness is an East Coast medical and recreational cannabis brand; we cultivate cannabis, operate extraction labs, manufacture infused marijuana products, and proudly serve patients and customers at our cannabis dispensary locations in Vermont, Massachusetts, Maine, Ohio,...
Rank slipped from #16 to #29—mid-tier brand with sales down 9.2% YoY. However, a recent surge of 19.3% over the last three months signals a possible turnaround for THEORY WELLNESS.
Categories
FlowerVapesPre-RollsEdiblesConcentratesTopicalsOralAccessories
- Top Category: Flower
- Price Tier: Mid-Market
- States Active: 3
Trend View
Market Insights SnapshotSep 2026
24-Month Trend
Average Price
$20.44
YoY Sales Trend
13.3%
2Y Sales Trend
17.7%
Flower leads at 32.3% but dipped 0.7% YoY. Edibles are on the rise at +17.1% YoY, while Pre-Rolls face a steep decline of 34.9%. Vapes also struggle, down 13.8%.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Vapes | 27.5% | $30.51 | 1.9% |
| Edibles | 14.3% | $16.18 | 14.9% |
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Trend View
Market Insights SnapshotSep 2026
24-Month Trend
Average Price
$20.44
YoY Sales Trend
13.3%
2Y Sales Trend
17.7%
Category Breakout
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Flower | 29.5% | $32.55 | 30.0% |
| Vapes | 27.5% | $30.51 | 1.9% |
| Pre-Rolls | 18.2% | $10.05 | 23.7% |
| Edibles | 14.3% | $16.18 | 14.9% |
| Concentrates | 7.6% | $33.33 | 16.3% |
State Rank Table
| State | Flower | Vapor Pens | Pre-Roll | Edibles | Concentrates | Accessories | Home-grow | Oral | Topicals |
|---|---|---|---|---|---|---|---|---|---|
| Maine | 7 | 3 | 8 | 6 | 11 | 13 | 1 | 8 | 1 |
| Massachusetts | 35 | 24 | 22 | 19 | 7 | 25 | 1 | 9 | 5 |
| Vermont | 27 | 27 | ⊖ | 26 | ⊖ | 28 | ⊖ | 35 | ⊖ |
THEORY WELLNESS is strongest in Massachusetts (59.8% share), followed by Maine (38.0%) and Vermont (2.2%). High concentration in these three states fuels brand visibility.
| State | Flower | Vapor Pens | Pre-Roll | Edibles | Concentrates | Accessories | Home-grow | Oral | Topicals |
|---|---|---|---|---|---|---|---|---|---|
| 35 | 24 | 22 | 19 | 7 | 25 | 1 | 9 | 5 | |
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Market Position
Competitive LandscapeSep 2026
Competitive summary unavailable.
SKU View
Top Selling ProductsSep 2026
Top products for Sep 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#2  | Flower | 296.9% |
#4  | Vapes | 3.9% |
#6  | Vapes | 405.4% |
#8  | Flower | 364.2% |
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Benchmarking
Competitive Peer Set
Peer brands benchmarked against Theory Wellness using competitive landscape rank coverage, proximity, and momentum.
