Top States
Theory Wellness Top StatesOct 2026
Top states where Theory Wellness is active based on indexed sales coverage.
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Theory Wellness
Oct 2026
Overview
Theory Wellness is an East Coast medical and recreational cannabis brand; we cultivate cannabis, operate extraction labs, manufacture infused marijuana products, and proudly serve patients and customers at our cannabis dispensary locations in Vermont, Massachusetts, Maine, Ohio,...
Rank slipped from #16 to #29—mid-tier brand with sales down 9.2% YoY. However, a recent surge of 19.3% over the last three months signals a possible turnaround for THEORY WELLNESS.
Categories
VapesFlowerPre-RollsEdiblesConcentratesOralTopicalsAccessories
- Top Category: Vapes
- Price Tier: Mid-Market
- States Active: 3
Trend View
Market Insights SnapshotOct 2026
24-Month Trend
Average Price
$20.59
YoY Sales Trend
1.9%
2Y Sales Trend
21.0%
Flower leads at 32.3% but dipped 0.7% YoY. Edibles are on the rise at +17.1% YoY, while Pre-Rolls face a steep decline of 34.9%. Vapes also struggle, down 13.8%.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Flower | 26.9% | $32.79 | 20.0% |
| Edibles | 15.6% | $16.66 | 13.0% |
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Trend View
Market Insights SnapshotOct 2026
24-Month Trend
Average Price
$20.59
YoY Sales Trend
1.9%
2Y Sales Trend
21.0%
Category Breakout
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Vapes | 27.4% | $30.23 | 5.5% |
| Flower | 26.9% | $32.79 | 20.0% |
| Pre-Rolls | 18.8% | $10.55 | 14.7% |
| Edibles | 15.6% | $16.66 | 13.0% |
| Concentrates | 9.4% | $32.43 | 47.5% |
State Rank Table
| State | Vapor Pens | Flower | Pre-Roll | Edibles | Concentrates | Accessories | Home-grow | Oral | Topicals |
|---|---|---|---|---|---|---|---|---|---|
| Maine | 5 | 8 | 9 | 6 | 10 | 20 | 1 | 6 | 2 |
| Massachusetts | 24 | 43 | 22 | 16 | 6 | 47 | 2 | 12 | 4 |
| Vermont | 29 | 26 | ⊖ | 24 | ⊖ | ⊖ | ⊖ | 33 | ⊖ |
THEORY WELLNESS is strongest in Massachusetts (59.8% share), followed by Maine (38.0%) and Vermont (2.2%). High concentration in these three states fuels brand visibility.
| State | Vapor Pens | Flower | Pre-Roll | Edibles | Concentrates | Accessories | Home-grow | Oral | Topicals |
|---|---|---|---|---|---|---|---|---|---|
| 24 | 43 | 22 | 16 | 6 | 47 | 2 | 12 | 4 | |
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Market Position
Competitive LandscapeOct 2026
Competitive summary unavailable.
SKU View
Top Selling ProductsOct 2026
Top products for Oct 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#2  | Flower | 3.4% |
#4  | Flower | 825.5% |
#6  | Flower | 124.4% |
#8  | Flower | 459.8% |
#10  | Vapes | 496.6% |
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Benchmarking
Competitive Peer Set
Peer brands benchmarked against Theory Wellness using competitive landscape rank coverage, proximity, and momentum.
