Top States
Theory Wellness Top StatesAug 2026
Top states where Theory Wellness is active based on indexed sales coverage.
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Theory Wellness
Aug 2026
Overview
Theory Wellness is an East Coast medical and recreational cannabis brand; we cultivate cannabis, operate extraction labs, manufacture infused marijuana products, and proudly serve patients and customers at our cannabis dispensary locations in Vermont, Massachusetts, Maine, Ohio,...
Rank slipped from #16 to #29—mid-tier brand with sales down 9.2% YoY. However, a recent surge of 19.3% over the last three months signals a possible turnaround for THEORY WELLNESS.
Categories
VapesFlowerPre-RollsEdiblesConcentratesOralTopicalsAccessories
- Top Category: Vapes
- Price Tier: Mid-Market
- States Active: 3
Trend View
Market Insights SnapshotAug 2026
24-Month Trend
Average Price
$20.28
YoY Sales Trend
11.9%
2Y Sales Trend
21.1%
Flower leads at 32.3% but dipped 0.7% YoY. Edibles are on the rise at +17.1% YoY, while Pre-Rolls face a steep decline of 34.9%. Vapes also struggle, down 13.8%.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Flower | 26.6% | $31.75 | 23.7% |
| Edibles | 15.5% | $17.35 | 12.5% |
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Trend View
Market Insights SnapshotAug 2026
24-Month Trend
Average Price
$20.28
YoY Sales Trend
11.9%
2Y Sales Trend
21.1%
Category Breakout
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Vapes | 28.6% | $30.04 | 2.9% |
| Flower | 26.6% | $31.75 | 23.7% |
| Pre-Rolls | 19.6% | $10.3 | 25.7% |
| Edibles | 15.5% | $17.35 | 12.5% |
| Concentrates | 8.0% | $35.18 | 18.4% |
State Rank Table
| State | Vapor Pens | Flower | Pre-Roll | Edibles | Concentrates | Accessories | Home-grow | Oral | Topicals |
|---|---|---|---|---|---|---|---|---|---|
| Maine | 1 | 2 | 4 | 2 | 4 | 7 | 1 | 2 | 1 |
| Massachusetts | 22 | 41 | 16 | 15 | 7 | 38 | 1 | 13 | 5 |
| Vermont | 27 | 24 | 48 | 27 | ⊖ | 32 | ⊖ | 32 | ⊖ |
THEORY WELLNESS is strongest in Massachusetts (59.8% share), followed by Maine (38.0%) and Vermont (2.2%). High concentration in these three states fuels brand visibility.
| State | Vapor Pens | Flower | Pre-Roll | Edibles | Concentrates | Accessories | Home-grow | Oral | Topicals |
|---|---|---|---|---|---|---|---|---|---|
| 22 | 41 | 16 | 15 | 7 | 38 | 1 | 13 | 5 | |
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Market Position
Competitive LandscapeAug 2026
Competitive summary unavailable.
SKU View
Top Selling ProductsAug 2026
Top products for Aug 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#2  | Vapes | 846.3% |
#4  | Flower | 32.4% |
#6  | Flower | 385.3% |
#8  | Pre-Rolls | 563.0% |
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Benchmarking
Competitive Peer Set
Peer brands benchmarked against Theory Wellness using competitive landscape rank coverage, proximity, and momentum.
