Best-Selling Topicals in Massachusetts

Top Topicals brands in Massachusetts: Treeworks, Chill Medicated, The Fix.

1. #1
   
   Treeworks▼2.4% MoM
2. #2
   
   Chill Medicated▼7.0% MoM
3. #3
   
   The Fix▼4.3% MoM
4. #4
   
   The Healing Rose▲3.8% MoM
5. #5
   
   Theory Wellness▲From 6▲4.5% MoM

Vapes posted the strongest growth at 4.5% year over year, climbing to a 22.7% share and narrowing the gap with pre-rolls, which grew 3.1% and hold 20.9% of the market. Flower remains dominant at 40.1% share with modest 0.9% growth, while edibles and concentrates both contracted, falling 4.8% and 5.8% respectively. Jeeter continues to perform well across inhalable formats, and the steep 13.4% drop in accessories signals that Massachusetts consumers are concentrating their spend on consumable product rather than hardware and peripherals.

Category	Sales	Avg Price	YoY
#1Flower	$50M+	$27.92	▼ 5.9%
#2Vapes	$35-50M	$28.72	▲ 4.4%
#3Pre-Rolls	$25-35M	$10.47	▲ 0.7%
#4Edibles	$15-20M	$14.12	▼ 4.1%
#5Concentrates	$5-10M	$31.84	▼ 6.9%
#6Accessories	$1-2.5M	$8.2	▼ 14.3%
#7Oral	$1-2.5M	$31.53	▼ 16.3%
#8TopicalsSelected	$250-500K	$30.59	▼ 14.8%
#9Other	<$250K	$20.62	▼ 44.2%
#10Cbd	<$250K	$23.17	▲ 12.7%
#11Home-Grow	<$250K	$24.37	▼ 33.7%