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Brand Explorer/Miss Grass

Miss Grass

Oct 2026

Overview

Miss Grass launched in January 2018 with a mission to build a brand that authentically represented the modern consumer and the full power and legacy of this plant. Through collaboration with artists, chefs, herbalists, scientists, and criminal justice advocates, we’ve cultivated...

Year-over-year, MISS GRASS has seen a decline of 11.5% in sales—this mid-tier brand must adapt as its rank slipped from #4 to #9 in New Jersey. However, a 16.4% increase over the last three months signals potential recovery.

Categories

Pre-RollsFlower
  • Top Category: Pre-Rolls
  • Price Tier: Mid-Market
  • States Active: 8

Trend View

Miss Grass logoMarket Insights SnapshotOct 2026

24-Month Trend

Miss Grass market trend chart

Average Price

$23.63

YoY Sales Trend

16.2%

2Y Sales Trend

14.3%

Pre-Rolls dominate at 79.2% but are down 20.5% YoY, while Flower, at 20.7%, surged 55.6% YoY, marking it the fastest-growing category. This contrast highlights a significant shift in consumer preferences.

CategorySales ShareAvg PriceYoY
Flower22.9%$45.3143.1%

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MISS GRASS thrives primarily in New Jersey (45.5%), followed by New York (13.8%) and Massachusetts (9.5%). The brand operates across 8 states, indicating a solid regional footprint.

StatePre-RollFlowerAccessoriesConcentrates
644⊖⊖
44⊖⊖⊖

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Market Position

Miss Grass logoCompetitive LandscapeOct 2026

Currently ranked #9 in Pre-Rolls, MISS GRASS faces tough competition from RYTHM (#1) and OZONE (#2). The brand has fallen five spots from its previous rank of #4, signaling a need for strategic focus.

Pre-Rolls in New Jersey Rankings (Last 4 Months)Jul 2026Aug 2026Sep 2026Oct 2026Miss Grass: 6Miss Grass: 6Swift Lifts: 5Swift Lifts: 5High Wired: 9High Wired: 7Pete's Farmstand: 12Pete's Farmstand: 8Dogwalkers: 3Dogwalkers: 3

SKU View

Miss Grass logoTop Selling ProductsOct 2026

Top products for Oct 2026 with sales and momentum indicators.

ProductCategoryMoM
#2
All Times 5 Pack Pre Rolls 2 Gram
All Times 5 Pack Pre Rolls 2 Gram
Pre-Rolls13.5%
#4
Quiet Times Minis
Quiet Times Minis
Pre-Rolls24.6%
#6
Chocolate Og Buds 7 Gram
Chocolate Og Buds 7 Gram
Flower297.2%
#8
Maui Wowie Buds 28 Gram
Maui Wowie Buds 28 Gram
Flower1616.2%
#10
Chocolate Og Buds 3.50 Gram
Chocolate Og Buds 3.50 Gram
Flower349.8%

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Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Miss Grass using competitive landscape rank coverage, proximity, and momentum.