Virginia Cannabis Sales

Oct 2026

Overview

Edibles grew 10.8% year over year in Virginia as of April 2026, but the real outlier is Pre-Rolls, which surged 53.5% in the same period and now account for more than a tenth of all sales. Virginia remains a small-tier market operating with just 23 dispensaries, a store count that has not changed year over year, meaning all growth is coming from existing locations extracting more per door. Prices climbed 5.9% year over year, and the market posted 3.2% annual sales growth despite that static retail footprint. Over two years, sales are up 13.1%, a steady trajectory for a program still operating under tight licensing. Flower still commands the largest category share at roughly 41% but is contracting, down 8.4% year over year, while Vapes hold 30% share with modest gains. SECHE leads among top brands. Virginia legalized medicinal marijuana in 2018 and recreational cannabis in 2021, with licensed retail sales beginning in 2020 under the...

Top Brand: Seche
Top Category: Flower (43%)

Benchmarking

Market ComparisonOct 2026

Virginia's 13.1% two-year sales growth has been achieved without adding a single new dispensary, making it one of the tightest-licensed markets in the country at just 23 stores. That constraint has pushed per-store productivity higher while prices rose 5.9% year over year, a dynamic few peer markets share.

24-Month Trend

State	Sales	YoY
Locked State	$XX-XXM	XX.X%
Utah	$15-20M	13.3%
Locked State	$XX-XXM	XX.X%
Mississippi	$15-20M	8.9%
Locked State	$XX-XXM	XX.X%

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Benchmarking

Market ComparisonOct 2026

24-Month Trend

State	Sales	YoY
Alaska	$15-20M	-3.9%
Utah	$15-20M	+13.3%
Virginia	$15-20M	+10.4%
Mississippi	$15-20M	+8.9%
Vermont	$10-15M	+7.2%

Store Performance

Top Performing Stores

Top performing dispensaries in Virginia.

Store	City	Est. Sales
#1 gLeaf - Short Pump	Glen Allen	$1-2.5M
#2Zen Leaf - Virginia Beach	Virginia Beach	$1-2.5M
#3 RISE Dispensary - Roanoke	Roanoke	$1-2.5M
#4 gLeaf - Richmond	Richmond	$.5M-1M
#5 RISE Dispensary - Lynchburg	Lynchburg	$.5M-1M

Category View

Category PerformanceOct 2026

Pre-Rolls are the standout category in Virginia, soaring 53.5% year over year to claim 10.4% of total sales and pulling share directly from Flower, which slid 8.4% despite still holding the top position at nearly 41%. Edibles climbed 10.8% to reach 14.6% share, and Vapes grew a steady 5.5% to hold 30% of the market. SECHE ranks among the leading brands as the category mix tilts away from traditional Flower toward more processed and convenience-oriented formats.

Category	Sales	Avg Price	YoY
#1Flower	$5-10M	$52.26	9.4%
#2Vapes	$2.5-5M	$58.57	9.2%
#3Edibles	$1-2.5M	$33.67	5.2%
#4Pre-Rolls	$1-2.5M	$21.47	28.8%
#5Concentrates	$.5M-1M	$53.69	24.3%
#6Oral	<$250K	$42.08	12.7%
#7Accessories	<$250K	$8.62	12.0%
#8Topicals	<$250K	$32.4	1.6%

Top Brands

Category LeadersOct 2026

Category leaders show which brands are currently strongest by segment in Virginia, with 1-month rank movement when available.

Accessories

Oct 2026

Top Accessories brands in Virginia: Puffco, Pulsar, Sireel.

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Concentrates

Oct 2026

Top Concentrates brands in Virginia: The Lab, Rythm, Amber.

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Edibles

Oct 2026

Top Edibles brands in Virginia: Encore Edibles, Hedy, Tasteology.

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Flower

Oct 2026

Top Flower brands in Virginia: Seche, Rythm, Good Green.

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Oral

Oct 2026

Top Oral brands in Virginia: Avexia, Nira+, Doctor Solomon'S.

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Pre-Rolls

Oct 2026

Top Pre-Rolls brands in Virginia: Dogwalkers, Swift Lifts, Seche.

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Topicals

Oct 2026

Top Topicals brands in Virginia: Nira+, Avexia.

#2
AvexiaFrom 17.9% MoM

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Vapes

Oct 2026

Top Vapes brands in Virginia: The Lab, The Essence, Savvy.

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Product Leaders

Category Product LeadersOct 2026

Top ranked products by category for Virginia, based on the latest state-category product snapshot.

Flower

Oct 2026

Product	Brand	Oct 2026	Sep 2026	Aug 2026
Locked Product	Locked Brand	#XX	#XX	#XX
Triple Kush Buds 3.50 Gram	Triple Seven	#2	#105	#307
Locked Product	Locked Brand	#XX	#XX	#XX
Tropical Lemons Shake 14 Gram	Old Pal	#4	#1	#448
Locked Product	Locked Brand	#XX	#XX	#XX

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Vapes

Oct 2026

Product	Brand	Oct 2026	Sep 2026	Aug 2026
Locked Product	Locked Brand	#XX	#XX	#XX
Northern Lights Disposables 2000 Mg	&Shine	#2	#2	N/A
Locked Product	Locked Brand	#XX	#XX	#XX
Pineapple Upside Down Cake Disposables 2000 Mg	&Shine	#4	#20	N/A
Locked Product	Locked Brand	#XX	#XX	#XX

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Edibles

Oct 2026

Product	Brand	Oct 2026	Sep 2026	Aug 2026
Locked Product	Locked Brand	#XX	#XX	#XX
Tropical Mango Rso Gummies 400 Mg	Encore Edibles	#2	#2	#2
Locked Product	Locked Brand	#XX	#XX	#XX
Sour Black Cherry Rso Gummies 400 Mg	Encore Edibles	#4	#3	#3
Locked Product	Locked Brand	#XX	#XX	#XX

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Pre-Rolls

Oct 2026

Product	Brand	Oct 2026	Sep 2026	Aug 2026
Locked Product	Locked Brand	#XX	#XX	#XX
Casey Jones 10 Pack Pre Rolls 3.50 Gram	Swift Lifts	#2	#2	#11
Locked Product	Locked Brand	#XX	#XX	#XX
Bananaconda 5 Pack Pre Rolls 1.75 Gram	Dogwalkers	#4	#9	#42
Locked Product	Locked Brand	#XX	#XX	#XX

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Concentrates

Oct 2026

Product	Brand	Oct 2026	Sep 2026	Aug 2026
Locked Product	Locked Brand	#XX	#XX	#XX
Cheddar Cheeze Rso Oil 1 Gram	Nira+	#2	#19	#43
Locked Product	Locked Brand	#XX	#XX	#XX
Hi Flyer Rso Oil 1 Gram	Nira+	#4	#21	#32
Locked Product	Locked Brand	#XX	#XX	#XX

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Oral

Oct 2026

Product	Brand	Oct 2026	Sep 2026	Aug 2026
Locked Product	Locked Brand	#XX	#XX	#XX
Ascend 1:1 Cbg:thc [40pk] (100mg Cbg/100mg Thc) Tablets	Avexia	#2	#3	#5
Locked Product	Locked Brand	#XX	#XX	#XX
2:1 Serene [30ml] (300mg Thc/150mg Cbn) Tincture	Nira+	#4	#5	#2
Locked Product	Locked Brand	#XX	#XX	#XX

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Accessories

Oct 2026

Product	Brand	Oct 2026	Sep 2026	Aug 2026
Locked Product	Locked Brand	#XX	#XX	#XX
650 Mah Portable Vaporizer	Ooze	#2	#4	#3
Locked Product	Locked Brand	#XX	#XX	#XX
Airopro Slate	Airo	#4	#10	#11
Locked Product	Locked Brand	#XX	#XX	#XX

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Topicals

Oct 2026

Product	Brand	Oct 2026	Sep 2026	Aug 2026
Locked Product	Locked Brand	#XX	#XX	#XX
1:1 Harmony Lotion [2oz] (100mg Cbd/100mg Thc) Pain Relief Lotion	Avexia	#2	#1	#1
Locked Product	Locked Brand	#XX	#XX	#XX
Lavender Epsom Salt Soak 100mg [6oz]	Avexia	#4	#4	#4

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