Brand Explorer/Virginia Market

Virginia Cannabis Sales

Aug 2026

Overview

Edibles grew 10.8% year over year in Virginia as of April 2026, but the real outlier is Pre-Rolls, which surged 53.5% in the same period and now account for more than a tenth of all sales. Virginia remains a small-tier market operating with just 23 dispensaries, a store count that has not changed year over year, meaning all growth is coming from existing locations extracting more per door. Prices climbed 5.9% year over year, and the market posted 3.2% annual sales growth despite that static retail footprint. Over two years, sales are up 13.1%, a steady trajectory for a program still operating under tight licensing. Flower still commands the largest category share at roughly 41% but is contracting, down 8.4% year over year, while Vapes hold 30% share with modest gains. SECHE leads among top brands. Virginia legalized medicinal marijuana in 2018 and recreational cannabis in 2021, with licensed retail sales beginning in 2020 under the...

  • Top Brand: Rythm
  • Top Category: Flower (42%)

Benchmarking

Virginia iconMarket ComparisonAug 2026

Virginia's 13.1% two-year sales growth has been achieved without adding a single new dispensary, making it one of the tightest-licensed markets in the country at just 23 stores. That constraint has pushed per-store productivity higher while prices rose 5.9% year over year, a dynamic few peer markets share.

24-Month Trend

Virginia market trend chart
StateSalesYoY
Utah$15-20M19.4%
Mississippi$10-15M3.2%

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Store Performance

Virginia iconTop Performing Stores

Top performing dispensaries in Virginia.

StoreCityEst. Sales
#1
gLeaf - Short Pump logo
gLeaf - Short Pump
Glen Allen$1-2.5M
#2Zen Leaf - Virginia BeachVirginia Beach$1-2.5M
#3
RISE Dispensary  - Roanoke logo
RISE Dispensary - Roanoke
Roanoke$1-2.5M
#4
gLeaf - Richmond logo
gLeaf - Richmond
Richmond$.5M-1M
#5
RISE Dispensary  - Lynchburg logo
RISE Dispensary - Lynchburg
Lynchburg$.5M-1M

Category View

Virginia iconCategory PerformanceAug 2026

Pre-Rolls are the standout category in Virginia, soaring 53.5% year over year to claim 10.4% of total sales and pulling share directly from Flower, which slid 8.4% despite still holding the top position at nearly 41%. Edibles climbed 10.8% to reach 14.6% share, and Vapes grew a steady 5.5% to hold 30% of the market. SECHE ranks among the leading brands as the category mix tilts away from traditional Flower toward more processed and convenience-oriented formats.

CategorySalesAvg PriceYoY
#1Flower$5-10M$51.012.3%
#2Vapes$2.5-5M$57.861.8%
#3Edibles$1-2.5M$34.5814.3%
#4Pre-Rolls$1-2.5M$22.7140.4%
#5Concentrates$.5M-1M$57.121.7%
#6Oral<$250K$42.695.1%
#7Accessories<$250K$8.537.1%
#8Topicals<$250K$32.6611.3%

Top Brands

Category LeadersAug 2026

Category leaders show which brands are currently strongest by segment in Virginia, with 1-month rank movement when available.

Virginia icon

Accessories

Aug 2026

Top Accessories brands in Virginia: Puffco, Pulsar, Lookah.

  1. #XXLocked Brand
  2. #2
    Pulsar logo
    Pulsar
    5.2% MoM
  3. #XXLocked Brand
  4. #4
    Sireel logo
    Sireel
    From 665.7% MoM
  5. #XXLocked Brand

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Virginia icon

Concentrates

Aug 2026

Top Concentrates brands in Virginia: The Lab, Amber, Rythm.

  1. #XXLocked Brand
  2. #2
    Amber logo
    Amber
    11.4% MoM
  3. #XXLocked Brand
  4. #4
    Nira+ logo
    Nira+
    From 36.1% MoM
  5. #XXLocked Brand

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Virginia icon

Edibles

Aug 2026

Top Edibles brands in Virginia: Encore Edibles, Hedy, Tasteology.

  1. #XXLocked Brand
  2. #2
    Hedy logo
    Hedy
    3.5% MoM
  3. #XXLocked Brand
  4. #4
    Incredibles logo
    Incredibles
    5.7% MoM
  5. #XXLocked Brand

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Virginia icon

Flower

Aug 2026

Top Flower brands in Virginia: Seche, Rythm, Savvy.

  1. #XXLocked Brand
  2. #2
    Rythm logo
    Rythm
    4.8% MoM
  3. #XXLocked Brand
  4. #4
    Flower Foundry logo
    Flower Foundry
    4.7% MoM
  5. #XXLocked Brand

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Virginia icon

Oral

Aug 2026

Top Oral brands in Virginia: Avexia, Nira+, Doctor Solomon'S.

  1. #XXLocked Brand
  2. #2
    Nira+ logo
    Nira+
    2.8% MoM
  3. #XXLocked Brand
  4. #4
    Dreamt logo
    Dreamt
    62.9% MoM

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Virginia icon

Pre-Rolls

Aug 2026

Top Pre-Rolls brands in Virginia: Dogwalkers, Swift Lifts, Rythm.

  1. #XXLocked Brand
  2. #2
    SL
    Swift Lifts
    8.5% MoM
  3. #XXLocked Brand
  4. #4
    Old Pal logo
    Old Pal
    From 54.3% MoM
  5. #XXLocked Brand

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Virginia icon

Vapes

Aug 2026

Top Vapes brands in Virginia: The Lab, The Essence, The Bloom Brand.

  1. #XXLocked Brand
  2. #2
    The Essence logo
    The Essence
    4.4% MoM
  3. #XXLocked Brand
  4. #4
    Savvy logo
    Savvy
    From 37.1% MoM
  5. #XXLocked Brand

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Product Leaders

Category Product LeadersAug 2026

Top ranked products by category for Virginia, based on the latest state-category product snapshot.

Virginia icon

Flower

Aug 2026
ProductBrandAug 2026Jul 2026Jun 2026
Hi Flyer Shake 7 Gram
Hi Flyer Shake 7 Gram
Seche#2#29#684
Animal Scout Buds 7 Gram
Animal Scout Buds 7 Gram
Rythm#4#25#54

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Virginia icon

Vapes

Aug 2026
ProductBrandAug 2026Jul 2026Jun 2026
Headcracker Live Resin Disposables 2000 Mg
Headcracker Live Resin Disposables 2000 Mg
Good Green#2#4N/A
Animal Face Live Resin Disposables 2000 Mg
Animal Face Live Resin Disposables 2000 Mg
Rythm#4#2#46

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Virginia icon

Edibles

Aug 2026
ProductBrandAug 2026Jul 2026Jun 2026
Grape Rso Gummies 400 Mg
Grape Rso Gummies 400 Mg
Encore Edibles#2#1#1
Green Apple Gummies 40 Mg
Green Apple Gummies 40 Mg
Hedy#4#5#4

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Virginia icon

Pre-Rolls

Aug 2026
ProductBrandAug 2026Jul 2026Jun 2026
Durban Poison 5 Pack Infused Pre Rolls 2.50 Gram
Durban Poison 5 Pack Infused Pre Rolls 2.50 Gram
Rythm#2#1#4
Tropical Fusion 10 Pack Pre Rolls 3.50 Gram
Tropical Fusion 10 Pack Pre Rolls 3.50 Gram
Swift Lifts#4#137#90

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Virginia icon

Concentrates

Aug 2026
ProductBrandAug 2026Jul 2026Jun 2026
Lemon Batter Rosin 1 Gram
Lemon Batter Rosin 1 Gram
The Lab#2#4N/A
Zesty Parm Rosin 1 Gram
Zesty Parm Rosin 1 Gram
The Lab#4#129N/A

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Virginia icon

Oral

Aug 2026
ProductBrandAug 2026Jul 2026Jun 2026
2:1 Serene [30ml] (300mg Thc/150mg Cbn) Tincture
2:1 Serene [30ml] (300mg Thc/150mg Cbn) Tincture
Nira+#2#3#2
Drops Rescue Thc Rich Tincture 200mg
Drops Rescue Thc Rich Tincture 200mg
Doctor Solomon'S#4#2#4

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Virginia icon

Accessories

Aug 2026
ProductBrandAug 2026Jul 2026Jun 2026
Kodo Pro Box Mod
Kodo Pro Box Mod
Yocan#2#5N/A
Peak Onyx E Rig
Peak Onyx E Rig
Puffco#4#13#8

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Virginia icon

Topicals

Aug 2026
ProductBrandAug 2026Jul 2026Jun 2026
1:1 Harmony Balm [2oz] (100mg Cbd/100mg Thc) Pain Relief Balm
1:1 Harmony Balm [2oz] (100mg Cbd/100mg Thc) Pain Relief Balm
Avexia#2#1#4
Lavender Epsom Salt Soak 100mg [6oz]
Lavender Epsom Salt Soak 100mg [6oz]
Avexia#4#5#6

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