Brand Explorer/Utah Market

Utah Cannabis Sales

Oct 2026

Overview

Flower sales surged 17.3% year-over-year in Utah, driving much of the state's overall 7.9% sales growth through April 2026 despite a fixed dispensary footprint of just 18 stores. Utah remains a small-tier market, but its two-year cumulative growth of 16.9% signals steady acceleration in patient spending rather than new-store expansion. Prices held essentially flat year-over-year, down just 0.1%, meaning growth is volume-driven rather than inflation-fueled. The market operates under one of the most restrictive medical-only frameworks in the country, with no recreational program on the horizon and a tightly capped license count that limits competition but concentrates demand among existing operators. PURE PLAN leads among top brands in a state where the oral category jumped 30.1% year-over-year, hinting at diversifying patient preferences beyond traditional flower and vape formats. Utah legalized medicinal marijuana in 2018 through...

  • Top Brand: Pure Plan
  • Top Category: Vapes (41%)

Benchmarking

Utah iconMarket ComparisonOct 2026

Utah's 16.9% two-year sales increase stands out for a medical-only market that has not added a single new dispensary during that stretch, with the store count holding flat at 18. Growth is being generated entirely through deeper patient penetration and rising per-store throughput rather than geographic expansion, a dynamic that distinguishes Utah from peer small-tier markets where new license waves typically drive top-line gains.

24-Month Trend

Utah market trend chart
StateSalesYoY
Alaska$15-20M3.9%
Virginia$15-20M10.4%

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Store Performance

Utah iconTop Performing Stores

Top performing dispensaries in Utah.

StoreCityEst. Sales
#1
Bloc- South Jordan logo
Bloc- South Jordan
South Jordan$1-2.5M
#2
WholesomeCo Cannabis logo
WholesomeCo Cannabis
West Bountiful$1-2.5M
#3
Dragonfly Wellness - Salt Lake City logo
Dragonfly Wellness - Salt Lake City
Salt Lake City$1-2.5M
#4
Curaleaf - Lehi logo
Curaleaf - Lehi
Lehi$1-2.5M
#5
Beehive Farmacy - Salt Lake City logo
Beehive Farmacy - Salt Lake City
Salt Lake City$1-2.5M

Category View

Utah iconCategory PerformanceOct 2026

Flower climbed 17.3% year-over-year to capture 40.7% of sales, nearly overtaking vapes, which hold a slim lead at 41.1% share on more modest 3.6% growth. The oral category was the fastest mover, surging 30.1% year-over-year though it still represents just 2.4% of the market. Edibles held flat at 12.9% share while concentrates slipped 5.6%, and PURE PLAN continues to command shelf space across Utah's 18 dispensaries as patient demand tilts increasingly toward inhalable formats.

CategorySalesAvg PriceYoY
#1Vapes$5-10M$57.471.8%
#2Flower$5-10M$6427.5%
#3Edibles$1-2.5M$34.812.8%
#4Concentrates$.5M-1M$60.7324.9%
#5Oral$250-500K$40.4811.0%
#6Accessories$250-500K$67.5221.4%
#7Topicals<$250K$42.7418.1%

Top Brands

Category LeadersOct 2026

Category leaders show which brands are currently strongest by segment in Utah, with 1-month rank movement when available.

Utah icon

Accessories

Oct 2026

Top Accessories brands in Utah: Puffco, Focus V, Storz & Bickel.

  1. #2
    Focus V logo
    Focus V
    2.1% MoM
  2. #4
    Pax Vape logo
    Pax Vape
    17.2% MoM

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Utah icon

Concentrates

Oct 2026

Top Concentrates brands in Utah: Hi Variety, Pure Plan, Wholesomeco.

  1. #2
    Pure Plan logo
    Pure Plan
    2.2% MoM
  2. #4
    Hilight logo
    Hilight
    From 332.7% MoM

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Utah icon

Edibles

Oct 2026

Top Edibles brands in Utah: The Standard, Smokiez, Hygge.

  1. #2
    Smokiez logo
    Smokiez
    From 33.7% MoM
  2. #4
    Moxie logo
    Moxie
    5.3% MoM

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Utah icon

Flower

Oct 2026

Top Flower brands in Utah: Find, Buzz (Ut), Pure Plan.

  1. #2
    Buzz (Ut) logo
    Buzz (Ut)
    21.1% MoM
  2. #4
    Hilight logo
    Hilight
    From 311.5% MoM

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Utah icon

Oral

Oct 2026

Top Oral brands in Utah: Boojum, Betty Medicine, Dragonfly Wellness.

  1. #2
    Betty Medicine logo
    Betty Medicine
    10.1% MoM
  2. #4
    Hi Variety logo
    Hi Variety
    From 35.0% MoM

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Utah icon

Topicals

Oct 2026

Top Topicals brands in Utah: Riverside Farm, Pure Plan, Boojum.

  1. #2
    Pure Plan logo
    Pure Plan
    5.5% MoM
  2. #4
    Wholesomeco logo
    Wholesomeco
    From 311.3% MoM

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Utah icon

Vapes

Oct 2026

Top Vapes brands in Utah: Select, Pure Plan, Brand Zero.

  1. #2
    Pure Plan logo
    Pure Plan
    9.9% MoM
  2. #4
    Hilight logo
    Hilight
    From 620.8% MoM

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Product Leaders

Category Product LeadersOct 2026

Top ranked products by category for Utah, based on the latest state-category product snapshot.

Utah icon

Vapes

Oct 2026
ProductBrandOct 2026Sep 2026Aug 2026
King Louis Xiii Disposables 2000 Mg
Select#2#5#6
Atomic Pop Disposables 2000 Mg
Riverside Farm#4#16#141

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Utah icon

Flower

Oct 2026
ProductBrandOct 2026Sep 2026Aug 2026
Gmo Buds 3.50 Gram
Buzz (Ut)#2#28#19
Meow Buds 7 Gram
Pure Plan#4#701N/A

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Utah icon

Edibles

Oct 2026
ProductBrandOct 2026Sep 2026Aug 2026
Strawberry Gummies 50 Mg
Select#2#2#2
Orange Gummies 50 Mg
Select#4#4#5

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Utah icon

Concentrates

Oct 2026
ProductBrandOct 2026Sep 2026Aug 2026
Dirty Taxi Rosin 2 Gram
Pure Plan#2N/AN/A
Gobbilygoo Crumble Resin\wax 1 Gram
Hi Variety#4#7#42

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Utah icon

Oral

Oct 2026
ProductBrandOct 2026Sep 2026Aug 2026
Wholesomeco 1:1:1 Thc:cbn:cbd Doze Tincture 30ml
Wholesomeco#2#1#1
Doze Northern Lights 1:1:1 Thc:cbd:cbn Tincture 30ml 600mg
Wholesomeco#4#8#9

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Utah icon

Accessories

Oct 2026
ProductBrandOct 2026Sep 2026Aug 2026
Pivot Portable Vaporizer
Puffco#2#2#4
Pocket Concentrate Device Vaporizer
Yocan#4#3#8

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Utah icon

Topicals

Oct 2026
ProductBrandOct 2026Sep 2026Aug 2026
The Standard 1:1 Rso Salve 500mg Cbd 500mg Thc Salve
The Standard#2#2#2
1:2 Thc:cbg Cooling Balm Balm
Riverside Farm#4#7#7

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