Top States
Hilight Top StatesOct 2026
Top states where Hilight is active based on indexed sales coverage.
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Hilight
Oct 2026
Overview
Cannabis is inspirational in the way it can genuinely change people’s lives and Hilight aims to offer consumers the keys to unlock a better life. This new medical cannabis company targets the consumer who loves to try new cannabis product and values the simple formulations that o...
HILIGHT's sales skyrocketed 26.2% YoY, showcasing impressive momentum in a premium tier. With a 9.6% increase over the last three months, the brand is capitalizing on strategic pricing to enhance its market stance.
Categories
FlowerVapesEdiblesConcentratesOral
- Top Category: Flower
- Price Tier: Premium
- States Active: 1
Trend View
Market Insights SnapshotOct 2026
24-Month Trend
Average Price
$67.66
YoY Sales Trend
42.2%
2Y Sales Trend
65.5%
Flower dominates with 48.3% of sales and an explosive 101.2% YoY growth, while Vapes hold 35.1% with a modest 6.3% increase. Edibles and Concentrates struggle, with declines of 16.3% and 48.8% respectively.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Vapes | 39.7% | $65.09 | 37.5% |
| Concentrates | 3.8% | $54.21 | 0.3% |
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Trend View
Market Insights SnapshotOct 2026
24-Month Trend
Average Price
$67.66
YoY Sales Trend
42.2%
2Y Sales Trend
65.5%
Category Breakout
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Flower | 43.4% | $91.76 | 67.6% |
| Vapes | 39.7% | $65.09 | 37.5% |
| Edibles | 11.9% | $40.13 | 7.6% |
| Concentrates | 3.8% | $54.21 | 0.3% |
State Rank Table
| State | Flower | Vapor Pens | Edibles | Concentrates | Accessories | Oral |
|---|---|---|---|---|---|---|
| Utah | 4 | 4 | 8 | 4 | 35 | 11 |
HILIGHT's market presence is concentrated entirely in Utah, featuring as a top cannabis brand in the state with 100% of sales derived from this region.
| State | Flower | Vapor Pens | Edibles | Concentrates | Accessories | Oral |
|---|---|---|---|---|---|---|
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Market Position
Competitive LandscapeOct 2026
#6 in Flower, HILIGHT is positioned four spots behind #2 DRAGONFLY WELLNESS and three spots behind #3 BETTY MEDICINE. The brand improved from #7 to #6 in the past year, gaining ground against BUZZ (UT) but trailing the top competitors.
SKU View
Top Selling ProductsOct 2026
Top products for Oct 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#2  | Vapes | 43.4% |
#4  | Flower | 143.3% |
#6  | Flower | 183.0% |
#8 | Vapes | 141.8% |
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Benchmarking
Competitive Peer Set
Peer brands benchmarked against Hilight using competitive landscape rank coverage, proximity, and momentum.
