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Brand Explorer/Dragonfly Wellness

Dragonfly Wellness

Oct 2026

Overview

Dragonfly has worked tirelessly to remain one of the state's only vertically integrated cannabis companies—ensuring quality control from seed to sale. Our patient-first philosophy is our greatest advantage, as we take time to educate and guide each individual toward the products...

YoY growth at 43.7% positions DRAGONFLY WELLNESS as a premium brand gaining traction. A 3-month trend of +23.9% signals a strong upward sales trajectory in the 1-2.5M tier.

Categories

FlowerEdiblesVapesOralAccessoriesConcentratesTopicals
  • Top Category: Flower
  • Price Tier: Premium
  • States Active: 1

Top States

Dragonfly Wellness logoDragonfly Wellness Top StatesOct 2026

Top states where Dragonfly Wellness is active based on indexed sales coverage.

Trend View

Dragonfly Wellness logoMarket Insights SnapshotOct 2026

24-Month Trend

Dragonfly Wellness market trend chart

Average Price

$52.31

YoY Sales Trend

11.3%

2Y Sales Trend

11.6%

Flower leads at 73.5% with +37.1% YoY. Edibles are the standout with +109.2% YoY, while Vapes lag behind at -9.1%. Accessories have skyrocketed with an incredible +583.2% YoY growth.

CategorySales ShareAvg PriceYoY
Edibles19.0%$33.150.0%
Oral4.9%$20.7830.1%

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DRAGONFLY WELLNESS commands the Utah market, representing 100% of sales in the state. Geographic concentration is high, with a sole focus on this top cannabis market.

StateFlowerEdiblesVapor PensOralAccessoriesConcentratesTopicals

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Market Position

Dragonfly Wellness logoCompetitive LandscapeOct 2026

#2 in Flower, DRAGONFLY WELLNESS is closely trailing PURE PLAN. Gained ground against BUZZ (UT) and HILIGHT, while facing pressure from BETTY MEDICINE.

Flower in Utah Rankings (Last 4 Months)Jul 2026Aug 2026Sep 2026Oct 2026Dragonfly Wellness: 8Dragonfly Wellness: 5Hilight: 2Hilight: 4Betty Medicine: 11Betty Medicine: 6Wholesomeco: 5Wholesomeco: 7Find: 3Find: 1

SKU View

Dragonfly Wellness logoTop Selling ProductsOct 2026

Top products for Oct 2026 with sales and momentum indicators.

ProductCategoryMoM
#2
Sunrise Buds 7 Gram
Sunrise Buds 7 Gram
Flower2.3%
#4
John Truffolta Buds 7 Gram
John Truffolta Buds 7 Gram
Flower89.1%
#6
Sunrise Buds 28 Gram
Sunrise Buds 28 Gram
Flower56.0%

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Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Dragonfly Wellness using competitive landscape rank coverage, proximity, and momentum.