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Brand Explorer/Pure Plan

Pure Plan

Oct 2026

Overview

Utah’s #1 Cannabis Brand — Available Statewide Pure Plan is trusted by more patients than any other brand in Utah. Find our award-winning products at licensed medical cannabis pharmacies across the state.

PURE PLAN's sales surged 27.9% year-over-year, highlighting its premium positioning in a competitive market. Despite a slight decline of 1.2% over the last three months, recent monthly sales are up 20.1%, signaling a strong recovery trend.

Categories

VapesFlowerEdiblesConcentratesOralTopicals
  • Top Category: Vapes
  • Price Tier: Premium
  • States Active: 1

Top States

Pure Plan logoPure Plan Top StatesOct 2026

Top states where Pure Plan is active based on indexed sales coverage.

Trend View

Pure Plan logoMarket Insights SnapshotOct 2026

24-Month Trend

Pure Plan market trend chart

Average Price

$56.06

YoY Sales Trend

4.8%

2Y Sales Trend

15.3%

Vapes lead at 49.5% of total sales, with a solid 12.1% growth YoY. Flower follows closely at 37.6%, boasting a remarkable 64.2% increase YoY. Topicals are the fastest-growing category at +149.7% YoY, while concentrates lag behind at -7.4%.

CategorySales ShareAvg PriceYoY
Flower35.2%$66.3652.4%
Concentrates3.5%$83.0623.9%

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PURE PLAN dominates the Utah market, capturing 100% of its sales in this state. Its strong foothold in Utah positions it as a leading cannabis brand in a concentrated market.

StateVapor PensFlowerEdiblesConcentratesAccessoriesOralTopicals

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Market Position

Pure Plan logoCompetitive LandscapeOct 2026

Ranked #2 in the Vapes category, PURE PLAN trails SELECT by one spot. Competing brands include RIVERSIDE FARM, VALLEY LOWS, and HI VARIETY, with consistent performance in a competitive landscape.

Vapes in Utah Rankings (Last 4 Months)Jul 2026Aug 2026Sep 2026Oct 2026Pure Plan: 2Pure Plan: 2Select: 1Select: 1Brand Zero: 10Brand Zero: 3Valley Lows: 5Valley Lows: 8Hilight: 6Hilight: 4

SKU View

Pure Plan logoTop Selling ProductsOct 2026

Top products for Oct 2026 with sales and momentum indicators.

ProductCategoryMoM
#2
Grape Ape Cartridges 1000 Mg
Grape Ape Cartridges 1000 Mg
Vapes34.6%
#4
Strawberry Cough Cartridges 1000 Mg
Strawberry Cough Cartridges 1000 Mg
Vapes22.2%
#6
Gouda Berry Buds 7 Gram
Gouda Berry Buds 7 Gram
Flower172.5%
#8
Pina Colada Cartridges 1000 Mg
Pina Colada Cartridges 1000 Mg
Vapes138.7%
#10
Dirty Taxi Rosin Disposables 1000 Mg
Dirty Taxi Rosin Disposables 1000 Mg
Vapes158.0%

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Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Pure Plan using competitive landscape rank coverage, proximity, and momentum.