Brand Explorer/Mississippi Market

Mississippi Cannabis Sales

Oct 2026

Overview

Mississippi's dispensary count grew nearly 10% year-over-year to 183 locations, fueling a medical market that has surged 57.5% over the past two years. Even as store expansion continues, year-over-year sales growth has moderated to 6.9%, and average prices dipped about 3% as supply catches up with patient demand. The market remains in the small tier, but the pace of retail buildout suggests room for continued expansion. Southern Sky Brands leads among the top sellers in this vertically integrated landscape, where cultivators and dispensaries often operate under the same license. Mississippi's regulatory framework remains medical-only, with a relatively narrow qualifying-condition list compared to neighboring states like Arkansas and Louisiana. The state legalized medicinal marijuana in early 2022 after voters approved Initiative 65 in 2020 and the legislature passed Senate Bill 2095; licensed retail sales began in early 2023.

  • Top Brand: Southern Sky Brands
  • Top Category: Flower (53%)

Benchmarking

Mississippi iconMarket ComparisonOct 2026

Sales up 57.5% versus two years ago places Mississippi among the faster-growing small-tier markets in the South, outpacing several neighbors that launched earlier. The dispensary footprint expanded 9.6% year-over-year to 183 stores, a steady buildout for a medical-only program still in its early years. Price erosion remains modest at around 3%, suggesting the market has not yet reached the oversupply pressures common in more mature states.

24-Month Trend

Mississippi market trend chart
StateSalesYoY
Virginia$15-20M10.4%
Vermont$10-15M7.2%

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Store Performance

Mississippi iconTop Performing Stores

Top performing dispensaries in Mississippi.

StoreCityEst. Sales
#1
Star Buds - Ocean Springs logo
Star Buds - Ocean Springs
Ocean Springs<$250K
#2
Dabbs Cannabis Dispensary - Olive Branch logo
Dabbs Cannabis Dispensary - Olive Branch
Olive Branch<$250K
#3
River Remedy logo
River Remedy
Byram<$250K
#4The Herbalist - PascagoulaPascagoula<$250K
#5
Star Buds - Oxford logo
Star Buds - Oxford
Oxford<$250K

Category View

Mississippi iconCategory PerformanceOct 2026

Pre-rolls are the fastest-moving category in Mississippi, climbing 39.1% year-over-year to capture 9.5% of sales, while edibles surged 27.1% and now account for 16.6% of the market, nearly matching vapes at 16.8%. Flower still commands just over half of all sales but is the only major category in decline, slipping 5.1% as patients diversify into processed formats. Concentrates grew 13.6% and hold a 6.4% share. Southern Sky Brands remains a top performer across multiple categories in this evolving product mix.

CategorySalesAvg PriceYoY
#1Flower$5-10M$38.286.3%
#2Vapes$2.5-5M$38.0325.4%
#3Edibles$1-2.5M$31.513.0%
#4Pre-Rolls$1-2.5M$18.4320.2%
#5Concentrates$.5M-1M$37.7316.7%
#6Accessories<$250K$9.1534.9%
#7Topicals<$250K$33.044.4%
#8Oral<$250K$35.635.9%

Top Brands

Category LeadersOct 2026

Category leaders show which brands are currently strongest by segment in Mississippi, with 1-month rank movement when available.

Mississippi icon

Accessories

Oct 2026

Top Accessories brands in Mississippi: Pulsar, Sireel, Lookah.

  1. #2
    Sireel logo
    Sireel
    22.1% MoM
  2. #4
    Raw Papers logo
    Raw Papers
    14.9% MoM

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Mississippi icon

Concentrates

Oct 2026

Top Concentrates brands in Mississippi: Southern Sky Brands, Big River, Lion Paw.

  1. #2
    Big River logo
    Big River
    From 320.3% MoM
  2. #4
    Skunk Worx logo
    Skunk Worx
    5.6% MoM

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Mississippi icon

Edibles

Oct 2026

Top Edibles brands in Mississippi: Southern Sky Brands, Midsouth Extracts, Coastal Crop.

  1. #2
    Midsouth Extracts logo
    Midsouth Extracts
    0.3% MoM
  2. #4
    Noble Labs logo
    Noble Labs
    11.1% MoM

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Mississippi icon

Flower

Oct 2026

Top Flower brands in Mississippi: Southern Sky Brands, Gruv (Ms), Southern Herb Co.

  1. #2
    G(
    Gruv (Ms)
    From 112.6% MoM
  2. #4
    Delta Bud logo
    Delta Bud
    From 315.4% MoM

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Mississippi icon

Oral

Oct 2026

Top Oral brands in Mississippi: Southern Sky Brands, Noble Labs, Midsouth Extracts.

  1. #2
    Noble Labs logo
    Noble Labs
    0.1% MoM
  2. #4
    Green House Social logo
    Green House Social
    30.8% MoM

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Mississippi icon

Pre-Rolls

Oct 2026

Top Pre-Rolls brands in Mississippi: Magnolia High Growers, Southern Sky Brands, Kaviar.

  1. #2
    Southern Sky Brands logo
    Southern Sky Brands
    13.1% MoM
  2. #4
    The Sipp logo
    The Sipp
    From 36.4% MoM

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Mississippi icon

Topicals

Oct 2026

Top Topicals brands in Mississippi: Southern Sky Brands, Drool, Noble Labs.

  1. #2
    Drool logo
    Drool
    29.1% MoM
  2. #4
    HL
    High Lotion
    5.3% MoM

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Mississippi icon

Vapes

Oct 2026

Top Vapes brands in Mississippi: Southern Sky Brands, Wavelength Extracts, Rove.

  1. #2
    Wavelength Extracts logo
    Wavelength Extracts
    5.3% MoM
  2. #4
    Bakked logo
    Bakked
    22.5% MoM

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Product Leaders

Category Product LeadersOct 2026

Top ranked products by category for Mississippi, based on the latest state-category product snapshot.

Mississippi icon

Flower

Oct 2026
ProductBrandOct 2026Sep 2026Aug 2026
Flower Power Buds 7 Gram
Big River#2#4#21
White Truffle Buds 3.50 Gram
Southern Herb Co#4#24#20

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Mississippi icon

Vapes

Oct 2026
ProductBrandOct 2026Sep 2026Aug 2026
Blue Dream Cartridges 1000 Mg
Bakked#2#79#7
Diablo Og Cartridges 1000 Mg
Bakked#4#72#54

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Mississippi icon

Edibles

Oct 2026
ProductBrandOct 2026Sep 2026Aug 2026
Caramel Taffy 1000 Mg
Cheeba Chews#2#2#5
Tropical Fruit Gummies 1000 Mg
Southern Sky Brands#4#7#4

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Mississippi icon

Pre-Rolls

Oct 2026
ProductBrandOct 2026Sep 2026Aug 2026
Dragon Fire 7 Pack Pre Rolls 3.50 Gram
Dragon Fire Farms#2#8#7
Dragon Fire 7 Pack Pre Rolls 3.50 Gram
Dragon Fire#4#39#27

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Mississippi icon

Concentrates

Oct 2026
ProductBrandOct 2026Sep 2026Aug 2026
Afghan Caviar 3.50 Gram
Southern Sky Brands#2#2#1
Watermelon Other Oil 1 Gram
Ric Flair Drip#4#11#10

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Mississippi icon

Accessories

Oct 2026
ProductBrandOct 2026Sep 2026Aug 2026
Puffco Proxy Kit
Puffco#2#26#15
Storz & Bickel Mighty+ Vaporizer
Storz & Bickel#4#13#39

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