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Brand Explorer/The Bloom Brand

The Bloom Brand

Aug 2026

Overview

As a group of passionate cannabis users and borderline weed-snobs, we simply wanted a better way to enjoy our favorite strains. So in 2014, we set out to create a vape that could capture all the best elements of smoking flower strains. That’s how Bloom was born. Think of us as y...

THE BLOOM BRAND grew +23.0% YoY yet slipped from #13 to #14 in California, a sign competitors are scaling faster. A +13.4% three-month trend and premium positioning keep it in the mid-tier, but holding rank will require sustained momentum.

Categories

Vapes
  • Top Category: Vapes
  • Price Tier: Premium
  • States Active: 9

Trend View

The Bloom Brand logoMarket Insights SnapshotAug 2026

24-Month Trend

The Bloom Brand market trend chart

Average Price

$31.03

YoY Sales Trend

15.6%

2Y Sales Trend

23.3%

Vapes account for 98.4% of sales at +22.8% YoY, making THE BLOOM BRAND nearly a single-category play. Edibles exploded +258.5% YoY from a tiny 0.8% base. Concentrates and Flower both contracted, down -28.4% and -26.2% respectively.

CategorySales ShareAvg PriceYoY

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California leads at 30.2% of sales, followed by Illinois at 15.2% and Virginia at 11.5%. Among top cannabis brands in California, THE BLOOM BRAND operates across 10 states with notable footholds in New York and New Mexico at 11.3% each.

StateVapor PensAccessoriesConcentratesEdiblesFlowerOralPre-Roll
14βŠ–βŠ–βŠ–βŠ–βŠ–βŠ–
15βŠ–βŠ–βŠ–βŠ–βŠ–βŠ–

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Market Position

The Bloom Brand logoCompetitive LandscapeAug 2026

#14 in Vapes, down one spot from #13 a year ago despite gaining one position on STIIIZY, RAW GARDEN, and PLUGPLAY since late 2025. HEAVY HITTERS jumped two spots ahead, widening the gap. Thirteen ranks separate THE BLOOM BRAND from category leader STIIIZY.

Vapes in California Rankings (Last 4 Months)May 2026Jun 2026Jul 2026Aug 2026The Bloom Brand: 13The Bloom Brand: 15Cake She Hits Dif…: 6Cake She Hits Dif…: 5Coldfire Extracts: 5Coldfire Extracts: 7Stiiizy: 1Stiiizy: 1Raw Garden: 2Raw Garden: 2

SKU View

The Bloom Brand logoTop Selling ProductsAug 2026

Top products for Aug 2026 with sales and momentum indicators.

ProductCategoryMoM
#2
Pineapple Express Disposables 1000 Mg
Pineapple Express Disposables 1000 Mg
Vapes10.0%
#4
Forbidden Fruit Disposables 1000 Mg
Forbidden Fruit Disposables 1000 Mg
Vapes3.6%
#6
Hippie Crasher Live Resin Disposables 1000 Mg
Hippie Crasher Live Resin Disposables 1000 Mg
Vapes22.5%
#8
Slurricane Live Resin Disposables 1000 Mg
Slurricane Live Resin Disposables 1000 Mg
Vapes132.7%
#10
Mai Tai Live Resin Disposables 1000 Mg
Mai Tai Live Resin Disposables 1000 Mg
Vapes95.2%

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Benchmarking

Competitive Peer Set

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Peer brands benchmarked against The Bloom Brand using competitive landscape rank coverage, proximity, and momentum.