New Mexico Cannabis Sales

Oct 2026

Overview

New Mexico carries some of the lowest average cannabis prices in the nation, and they continue to fall—down 5% year over year as of April 2026. That price erosion is dragging total sales down 2.5% even as unit volume ticks upward, a pattern consistent with oversupply in a small-tier market where 552 dispensaries compete for a limited consumer base. The store count itself has contracted about 4% over the past year, suggesting some operators are already exiting. Category shifts tell a sharper story: Concentrates surged more than 31% and Vapes climbed over 14%, while legacy categories like Flower and Edibles declined meaningfully. Over a two-year horizon, sales have slipped roughly 7%, underscoring steady compression rather than a single downturn. DIME INDUSTRIES leads among top brands in this environment. New Mexico legalized medicinal marijuana in 2007 and recreational cannabis in 2021, with licensed adult-use retail sales launching in...

Top Brand: Dime Industries
Top Category: Flower (34%)

Benchmarking

Market ComparisonOct 2026

New Mexico's two-year sales decline of roughly 7% places it among the weaker-performing small-tier markets, with dispensary count also contracting about 4% year over year to 552 locations. Persistent price drops—down 5% over the past year—distinguish the state as one of the most affordable legal markets in the country, though that affordability comes at the expense of operator margins rather than from strategic positioning.

24-Month Trend

State	Sales	YoY
Locked State	$XX-XXM	XX.X%
Nevada	$60-70M	1.6%
Locked State	$XX-XXM	XX.X%
Maine	$35-50M	6.3%
Locked State	$XX-XXM	XX.X%

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Benchmarking

Market ComparisonOct 2026

24-Month Trend

State	Sales	YoY
Oklahoma	$60-70M	-12.9%
Nevada	$60-70M	+1.6%
New Mexico	$35-50M	+0.6%
Maine	$35-50M	+6.3%
Louisiana	$35-50M	+59.9%

Store Performance

Top Performing Stores

Top performing dispensaries in New Mexico.

Store	City	Est. Sales
#1 Dark Matter - Sunland Park	Sunland Park	$1-2.5M
#2 Fields of Dreams - Sunland Park	Sunland Park	$1-2.5M
#3 Cookies - New Mexico	Albuquerque	$1-2.5M
#4 Mango Cannabis - Sunland Park	Sunland Park	$.5M-1M
#5 Oasis Cannabis Co - Coors	Albuquerque	$.5M-1M

Category View

Category PerformanceOct 2026

Concentrates posted the most dramatic move in New Mexico, surging over 31% year over year to capture nearly 7% of total share, while Vapes climbed more than 14% to hold 27.8%—narrowing the gap with Flower, which still leads at 36.2% but shed over 12% in sales. Pre-Rolls grew modestly at 5%, and Edibles fell sharply by more than 19%, losing ground as consumers gravitate toward inhalable formats. DIME INDUSTRIES remains a top-performing brand as the category mix tilts decisively toward vapor and concentrate products.

Category	Sales	Avg Price	YoY
#1Flower	$15-20M	$18.52	4.3%
#2Vapes	$10-15M	$19.31	8.9%
#3Pre-Rolls	$5-10M	$7.31	1.3%
#4Edibles	$5-10M	$13.07	5.0%
#5Concentrates	$2.5-5M	$17.93	4.2%
#6Accessories	$.5M-1M	$7.83	8.8%
#7Oral	<$250K	$16.02	1.1%
#8Topicals	<$250K	$15.24	17.2%
#9Cbd	<$250K	$15.06	2.9%
#10Home-Grow	<$250K	$7.96	60.5%

Top Brands

Category LeadersOct 2026

Category leaders show which brands are currently strongest by segment in New Mexico, with 1-month rank movement when available.

Accessories

Oct 2026

Top Accessories brands in New Mexico: Puffco, Raw Papers, Sireel.

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Concentrates

Oct 2026

Top Concentrates brands in New Mexico: Elevated, Couchlock, Phantom Extracts.

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Edibles

Oct 2026

Top Edibles brands in New Mexico: Wyld, Wana, Elevated.

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Flower

Oct 2026

Top Flower brands in New Mexico: Cookies, Dairy 2 Dank, Enchanted Botanicals.

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Oral

Oct 2026

Top Oral brands in New Mexico: Elevated, Verdes, Kullu Kush.

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Pre-Rolls

Oct 2026

Top Pre-Rolls brands in New Mexico: Head Space Distribution (Nm), Cookies, Iv Generation Cultivation.

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Topicals

Oct 2026

Top Topicals brands in New Mexico: Elevated, Verdes, Mountaintop Extracts.

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Vapes

Oct 2026

Top Vapes brands in New Mexico: Dime Industries, Elevated, Ghost..

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Product Leaders

Category Product LeadersOct 2026

Top ranked products by category for New Mexico, based on the latest state-category product snapshot.

Flower

Oct 2026

Product	Brand	Oct 2026	Sep 2026	Aug 2026
Locked Product	Locked Brand	#XX	#XX	#XX
Acai Cookies Buds 14 Gram	Purlife	#2	#2	#4
Locked Product	Locked Brand	#XX	#XX	#XX
Donny Burger Buds 3.50 Gram	Enchanted Botanicals	#4	#10	#3
Locked Product	Locked Brand	#XX	#XX	#XX

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Vapes

Oct 2026

Product	Brand	Oct 2026	Sep 2026	Aug 2026
Locked Product	Locked Brand	#XX	#XX	#XX
Blackberry Og Disposables 2000 Mg	Dime Industries	#2	#1	#2
Locked Product	Locked Brand	#XX	#XX	#XX
Red Plum Disposables 2000 Mg	Dime Industries	#4	#14	#12
Locked Product	Locked Brand	#XX	#XX	#XX

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Pre-Rolls

Oct 2026

Product	Brand	Oct 2026	Sep 2026	Aug 2026
Locked Product	Locked Brand	#XX	#XX	#XX
Hybrid [.5g] 25 Pack Pre Roll	Pk	#2	#2	#3
Locked Product	Locked Brand	#XX	#XX	#XX
Infused Indica [.75g] Infused Pre Roll	Soft Serve	#4	#6	#4
Locked Product	Locked Brand	#XX	#XX	#XX

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Edibles

Oct 2026

Product	Brand	Oct 2026	Sep 2026	Aug 2026
Locked Product	Locked Brand	#XX	#XX	#XX
Elderberry Gummies Cbn 100 Mg	Wyld	#2	#2	#2
Locked Product	Locked Brand	#XX	#XX	#XX
Blueberry Gummies Cbd:cbg:cbn 100 Mg	Wana	#4	#3	#3
Locked Product	Locked Brand	#XX	#XX	#XX

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Concentrates

Oct 2026

Product	Brand	Oct 2026	Sep 2026	Aug 2026
Locked Product	Locked Brand	#XX	#XX	#XX
Drool Rso Oil 1 Gram	Drool	#2	#4	#4
Locked Product	Locked Brand	#XX	#XX	#XX
Buckets Other Resin\wax 4 Gram	Bkts	#4	#2	#2
Locked Product	Locked Brand	#XX	#XX	#XX

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Accessories

Oct 2026

Product	Brand	Oct 2026	Sep 2026	Aug 2026
Locked Product	Locked Brand	#XX	#XX	#XX
Iron Lung 650mah Dual Mode Variable Voltage Dab And Forced Air Battery Portable Vaporizer	Sireel	#2	#2	#94
Locked Product	Locked Brand	#XX	#XX	#XX
Inhaler Cart Pen Assorted Colors Cartridge Pen Battery	Smyle Labs	#4	#5	#59
Locked Product	Locked Brand	#XX	#XX	#XX

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Oral

Oct 2026

Product	Brand	Oct 2026	Sep 2026	Aug 2026
Locked Product	Locked Brand	#XX	#XX	#XX
Honey [10pk] (500mg) Capsules	Elevated	#2	#2	#4
Locked Product	Locked Brand	#XX	#XX	#XX
Sleep (100mg) Honey Capsules	Elevated	#4	#9	N/A
Locked Product	Locked Brand	#XX	#XX	#XX

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Topicals

Oct 2026

Product	Brand	Oct 2026	Sep 2026	Aug 2026
Locked Product	Locked Brand	#XX	#XX	#XX
3:1 Desert Heat [4oz] (3000mg Cbd/1000mg Thc) Therabalm	Elevated	#2	#2	#2
Locked Product	Locked Brand	#XX	#XX	#XX
1:1:1 Extra Strength Lavender Chamomile (500mg) Salve	Verdes	#4	#8	#7
Locked Product	Locked Brand	#XX	#XX	#XX

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