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Wana

Oct 2026

Overview

Wana's mission is to enhance people's lives by unlocking the full potential of the cannabis plant. That means using only the highest quality ingredients, investing in cutting-edge innovation, and giving back to all the communities we serve.

WANA posted a -20.5% YoY decline, placing the mid-tier edibles brand under sustained pressure. A modest 2.0% uptick over the last three months hints at stabilization, but the quarterly trend of -4.4% signals recovery remains fragile.

Categories

EdiblesFlower
  • Top Category: Edibles
  • Price Tier: Mid-Market
  • States Active: 19

Trend View

Wana logoMarket Insights SnapshotOct 2026

24-Month Trend

Wana market trend chart

Average Price

$17.24

YoY Sales Trend

19.4%

2Y Sales Trend

34.6%

WANA is a pure-play edibles brand with 100% category concentration—and that sole category fell -20.5% YoY. With no diversification buffer, every headwind in edibles hits the full portfolio directly.

CategorySales ShareAvg PriceYoY

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Among top cannabis brands in Colorado, WANA draws 32.7% of sales from that state, followed by Illinois at 12.7% and Arizona at 11.3%. The brand operates across 21 states, with no single market beyond Colorado exceeding 13%.

StateEdiblesAccessoriesCbdConcentratesFlowerOralOtherPre-RollVapor Pens
2⊖⊖⊖⊖⊖⊖⊖⊖
4⊖⊖⊖⊖⊖⊖⊖⊖

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Market Position

Wana logoCompetitive LandscapeOct 2026

WANA holds #2 in Edibles, steady YoY, but WYLD maintains a firm grip on #1. DIALED IN GUMMIES and GOOD TIDE are closing in at #3 and #4 respectively, with GOOD TIDE and RIPT each gaining one spot against WANA recently.

Edibles in Colorado Rankings (Last 4 Months)Jul 2026Aug 2026Sep 2026Oct 2026Wana: 2Wana: 2Wyld: 1Wyld: 1Dialed In Gummies: 3Dialed In Gummies: 3Tastebudz: 7Tastebudz: 7Keef: 8Keef: 8

SKU View

Wana logoTop Selling ProductsOct 2026

Top products for Oct 2026 with sales and momentum indicators.

ProductCategoryMoM
#2
Blueberry Gummies Cbd:cbg:cbn 20 Mg
Blueberry Gummies Cbd:cbg:cbn 20 Mg
Edibles0.6%
#4
Strawberry Margarita Gummies Cbd 100 Mg
Strawberry Margarita Gummies Cbd 100 Mg
Edibles2.6%
#6
Assorted Gummies Cbd 100 Mg
Assorted Gummies Cbd 100 Mg
Edibles4.5%
#8
Blueberry Lemonade Gummies 1000 Mg
Blueberry Lemonade Gummies 1000 Mg
Edibles40.8%
#10
Passion Fruit Orange Guava Gummies Cbd:cbg 100 Mg
Passion Fruit Orange Guava Gummies Cbd:cbg 100 Mg
Edibles674.4%

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Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Wana using competitive landscape rank coverage, proximity, and momentum.