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Purlife

Aug 2026

Overview

PURLIFE's sales have declined 10.1% over the last three months, aligning with a 9.3% drop year-over-year. This low-tier brand faces significant market challenges, but potential for recovery exists as it refines its volume mix.

Categories

FlowerPre-RollsConcentrates
  • Top Category: Flower
  • Price Tier: Value
  • States Active: 1

Top States

Purlife logoPurlife Top StatesAug 2026

Top states where Purlife is active based on indexed sales coverage.

Trend View

Purlife logoMarket Insights SnapshotAug 2026

24-Month Trend

Purlife market trend chart

Average Price

$9.41

YoY Sales Trend

27.7%

2Y Sales Trend

30.6%

Flower remains dominant at 81.8% of total sales but is down 11.8% YoY. Pre-Rolls also see a decrease at 15.5% (-5.7% YoY), while Concentrates surge to 2.4%, capturing attention with a remarkable 141.3% increase YoY.

CategorySales ShareAvg PriceYoY
Pre-Rolls15.6%$2.2924.2%

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PURLIFE is concentrated in New Mexico, which accounts for 100% of its sales. Geographic focus is narrow, with operations limited to one state.

StateFlowerPre-RollConcentratesAccessoriesEdiblesOther

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Market Position

Purlife logoCompetitive LandscapeAug 2026

#2 in Flower, PURLIFE trails behind COOKIES, the leader in this category. The competitive landscape is tight with SOMATIC (#3) and others vying for market share.

Flower in New Mexico Rankings (Last 4 Months)May 2026Jun 2026Jul 2026Aug 2026Purlife: 2Purlife: 4Urban Wellness: 6Urban Wellness: 3Desert Peak Farms: 20Desert Peak Farms: 5Somatic: 4Somatic: 6Cookies: 1Cookies: 1

SKU View

Purlife logoTop Selling ProductsAug 2026

Top products for Aug 2026 with sales and momentum indicators.

ProductCategoryMoM
#2
Banana Cake Buds 14 Gram
Banana Cake Buds 14 Gram
Flower152.0%
#4
Countree Grammer Buds 14 Gram
Countree Grammer Buds 14 Gram
Flower152.2%
#6
Banana Kush Buds 14 Gram
Banana Kush Buds 14 Gram
Flower102.7%
#8
Cap Junky Buds 4 Gram
Cap Junky Buds 4 Gram
Flower408.8%
#10
Northern Lights Buds 7 Gram
Northern Lights Buds 7 Gram
Flower246.4%

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Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Purlife using competitive landscape rank coverage, proximity, and momentum.