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Purlife

Oct 2026

Overview

PURLIFE's sales have declined 10.1% over the last three months, aligning with a 9.3% drop year-over-year. This low-tier brand faces significant market challenges, but potential for recovery exists as it refines its volume mix.

Categories

FlowerPre-RollsConcentrates
  • Top Category: Flower
  • Price Tier: Value
  • States Active: 1

Top States

Purlife logoPurlife Top StatesOct 2026

Top states where Purlife is active based on indexed sales coverage.

Trend View

Purlife logoMarket Insights SnapshotOct 2026

24-Month Trend

Purlife market trend chart

Average Price

$5.15

YoY Sales Trend

22.9%

2Y Sales Trend

35.0%

Flower remains dominant at 81.8% of total sales but is down 11.8% YoY. Pre-Rolls also see a decrease at 15.5% (-5.7% YoY), while Concentrates surge to 2.4%, capturing attention with a remarkable 141.3% increase YoY.

CategorySales ShareAvg PriceYoY
Pre-Rolls10.6%$1.7346.7%

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PURLIFE is concentrated in New Mexico, which accounts for 100% of its sales. Geographic focus is narrow, with operations limited to one state.

StateFlowerPre-RollConcentratesAccessoriesEdiblesOther

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Market Position

Purlife logoCompetitive LandscapeOct 2026

#2 in Flower, PURLIFE trails behind COOKIES, the leader in this category. The competitive landscape is tight with SOMATIC (#3) and others vying for market share.

Flower in New Mexico Rankings (Last 4 Months)Jul 2026Aug 2026Sep 2026Oct 2026Purlife: 2Purlife: 4Enchanted Botanic…: 3Enchanted Botanic…: 3Desert Peak Farms: 10Desert Peak Farms: 5Dairy 2 Dank: 4Dairy 2 Dank: 2Cookies: 1Cookies: 1

SKU View

Purlife logoTop Selling ProductsOct 2026

Top products for Oct 2026 with sales and momentum indicators.

ProductCategoryMoM
#2
Chapel Of Love 6 Buds 14 Gram
Chapel Of Love 6 Buds 14 Gram
Flower79.0%
#4
Zacks Cake Buds 14 Gram
Zacks Cake Buds 14 Gram
Flower100.7%
#6
Northern Lights Buds 14 Gram
Northern Lights Buds 14 Gram
Flower356.7%
#8
Countree Grammer Buds 7 Gram
Countree Grammer Buds 7 Gram
Flower242.5%
#10
Grandpa's Cookies Buds 14 Gram
Grandpa's Cookies Buds 14 Gram
Flower269.5%

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Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Purlife using competitive landscape rank coverage, proximity, and momentum.