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Zig Zag

Oct 2026

Overview

Founded in 1879 in France: Brothers Maurice and Jacques Braunstein established the "Papeterie de Gassicourt," which later became Zig-Zag, initially producing various paper products. Innovation in Rolling Papers: Zig-Zag revolutionized the industry with its interleaving process, w...

ZIG ZAG showcases impressive YoY growth of 15.7% while holding a solid position in the .5M-1M tier. Sales increased 7.7% over the last three months, though the brand slipped from rank #7 to #8 in Ontario, reflecting competitive pressures.

Categories

AccessoriesPre-Rolls
  • Top Category: Accessories
  • Price Tier: Value
  • States Active: 9

Trend View

Zig Zag logoMarket Insights SnapshotOct 2026

24-Month Trend

Zig Zag market trend chart

Average Price

$2.82

YoY Sales Trend

52.9%

2Y Sales Trend

53.6%

Accessories dominate ZIG ZAG's portfolio, accounting for 99.5% of total sales with a notable YoY growth of 17.4%. This category is the fastest-growing segment, highlighting ZIG ZAG's focus on accessory products.

CategorySales ShareAvg PriceYoY
Pre-Rolls1.6%$3.296.5%

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ZIG ZAG excels in Ontario (30.6%) and Florida (21.1%), with a presence in seven states total. The brand's geographic footprint showcases concentrated sales in key markets.

StateAccessoriesPre-RollConcentratesFlowerHome-growOtherTopicalsVapor Pens
2⊖⊖⊖⊖⊖⊖⊖
3⊖⊖⊖⊖⊖⊖⊖

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Market Position

Zig Zag logoCompetitive LandscapeOct 2026

ZIG ZAG ranks #8 in the Accessories category, facing strong competition from HIGH TIMES (#2) and YETI FARMS (#1). The brand gained one spot against HIGH TIMES but slipped against YETI FARMS and SMOKE ARSENAL, indicating a competitive landscape.

Accessories in Alberta Rankings (Last 4 Months)Jul 2026Aug 2026Sep 2026Oct 2026Zig Zag: 2Zig Zag: 2Raw Papers: 1Raw Papers: 1Value Buds: 5Value Buds: 3Clipper Lighter: 12Clipper Lighter: 8Yocan: 7Yocan: 4

SKU View

Zig Zag logoTop Selling ProductsOct 2026

Top products for Oct 2026 with sales and momentum indicators.

ProductCategoryMoM
#2
Wide Unbleached Rolling Tips [50ct]
Wide Unbleached Rolling Tips [50ct]
Accessories28.5%
#4
Joint Roller [100mm/king]
Joint Roller [100mm/king]
Accessories93.3%

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Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Zig Zag using competitive landscape rank coverage, proximity, and momentum.