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Brand Explorer/Soft Serve

Soft Serve

Aug 2026

Overview

SOFT SERVE's YoY growth of 25.9% positions it firmly in the mid-tier category. Rank improved from #17 to #11 in New Mexico, indicating a rising market presence. Steady sales increase of 1.1% over the last three months underscores positive momentum.

Categories

VapesFlowerPre-RollsConcentratesEdibles
  • Top Category: Vapes
  • Price Tier: Mid-Market
  • States Active: 1

Top States

Soft Serve logoSoft Serve Top StatesAug 2026

Top states where Soft Serve is active based on indexed sales coverage.

Trend View

Soft Serve logoMarket Insights SnapshotAug 2026

24-Month Trend

Soft Serve market trend chart

Average Price

$15.16

YoY Sales Trend

26.4%

2Y Sales Trend

94.4%

Vapes dominate at 43.4% of total sales, with a remarkable 50.9% YoY growth. Pre-Rolls surged by 133.9%, while Concentrates lead with a staggering 152.7% growth. Meanwhile, Flower declined by 28.2%, reflecting shifting consumer preferences.

CategorySales ShareAvg PriceYoY
Flower35.0%$24.8561.3%
Concentrates5.7%$28.362.6%

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SOFT SERVE's footprint is concentrated entirely in New Mexico, representing 100% of its sales. As one of the top cannabis brands in the state, it capitalizes on local demand and market trends.

StateVapor PensFlowerPre-RollConcentratesEdiblesAccessoriesTopicals

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Market Position

Soft Serve logoCompetitive LandscapeAug 2026

Competitive summary unavailable.

Vapes in New Mexico Rankings (Last 4 Months)May 2026Jun 2026Jul 2026Aug 2026Soft Serve: 11Soft Serve: 16Fields Of Dreams: 14Fields Of Dreams: 8Dime Industries: 1Dime Industries: 1Ghost.: 2Ghost.: 2Elevated: 3Elevated: 3

SKU View

Soft Serve logoTop Selling ProductsAug 2026

Top products for Aug 2026 with sales and momentum indicators.

ProductCategoryMoM
#2
Mango Buds 8 Gram
Mango Buds 8 Gram
FlowerN/A
#4
Mango Buds 3.50 Gram
Mango Buds 3.50 Gram
Flower484.1%
#6
Jungle Canyon Buds 3.50 Gram
Jungle Canyon Buds 3.50 Gram
Flower124.3%
#8
Omg 1 Pack Pre Rolls 1 Gram
Omg 1 Pack Pre Rolls 1 Gram
Pre-Rolls360.3%
#10
Slap & Tickle Crumble Resin\wax 3.50 Gram
Slap & Tickle Crumble Resin\wax 3.50 Gram
Concentrates362.0%

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Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Soft Serve using competitive landscape rank coverage, proximity, and momentum.