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Brand Explorer/Butterfly Effect

Butterfly Effect

Aug 2026

Overview

Butterfly Effect is our flagship brand – and the first brand the patients in Ohio were able to purchase under Ohio’s Medical Marijuana Control Program. We understand that high quality, consistently available medication is imperative for patients, and we take pride in operating w...

YoY growth of 23.3% positions BUTTERFLY EFFECT as a premium brand on the rise. With a 12.7% increase over the last three months, the brand is gaining traction in a competitive market.

Categories

VapesFlowerConcentratesEdiblesOralPre-RollsTopicals
  • Top Category: Vapes
  • Price Tier: Premium
  • States Active: 1

Top States

Butterfly Effect logoButterfly Effect Top StatesAug 2026

Top states where Butterfly Effect is active based on indexed sales coverage.

Trend View

Butterfly Effect logoMarket Insights SnapshotAug 2026

24-Month Trend

Butterfly Effect market trend chart

Average Price

$35.56

YoY Sales Trend

22.9%

2Y Sales Trend

30.3%

Flower leads at 35.9% of total sales, growing 11.2% YoY. Vapes are a close second at 35.3%, surging 40.5% YoY, while Concentrates are the fastest-growing category at 41.4%.

CategorySales ShareAvg PriceYoY
Flower37.9%$50.961.1%
Edibles6.6%$20.5110.7%
Pre-Rolls2.1%$15.54N/A

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BUTTERFLY EFFECT dominates in Ohio, representing 100% of its sales in a single state. This concentration highlights a focused strategy in a competitive landscape.

StateVapor PensFlowerConcentratesEdiblesOralPre-RollAccessoriesTopicals

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Market Position

Butterfly Effect logoCompetitive LandscapeAug 2026

#11 overall in Flower, gaining from #12—competing closely with RIVIERA CREEK (#1) and BUCKEYE (#2). The brand remains 10 spots behind RIVIERA CREEK, showing potential for upward mobility.

Vapes in Ohio Rankings (Last 4 Months)May 2026Jun 2026Jul 2026Aug 2026Butterfly Effect: 6Butterfly Effect: 3Buckeye: 2Buckeye: 2Rove: 5Rove: 4&shine: 3&shine: 6Certified Cultiva…: 1Certified Cultiva…: 1

SKU View

Butterfly Effect logoTop Selling ProductsAug 2026

Top products for Aug 2026 with sales and momentum indicators.

ProductCategoryMoM
#2
Layer Cake Buds 14 Gram
Layer Cake Buds 14 Gram
Flower30.4%
#4
Layer Cake Buds 3.50 Gram
Layer Cake Buds 3.50 Gram
Flower15.7%
#6
Cuban Linx Live Resin Disposables 1000 Mg
Cuban Linx Live Resin Disposables 1000 Mg
Vapes140.2%
#8
Black Jack Live Resin Disposables 1000 Mg
Black Jack Live Resin Disposables 1000 Mg
Vapes176.9%
#10
Nutter Budder Buds 28 Gram
Nutter Budder Buds 28 Gram
Flower451.4%

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Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Butterfly Effect using competitive landscape rank coverage, proximity, and momentum.