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Brand Explorer/Day Changers

Day Changers

Oct 2026

Overview

DAY CHANGERS has experienced an impressive 75.3% YoY growth, now firmly positioned in the mid-tier with a rank improvement from #10 to #6 in Oklahoma. The last three months show a positive trend of 9.8%, reflecting strong consumer interest in their offerings.

Categories

Edibles
  • Top Category: Edibles
  • Price Tier: Mid-Market
  • States Active: 1

Top States

Day Changers Top StatesOct 2026

Top states where Day Changers is active based on indexed sales coverage.

Trend View

Market Insights SnapshotOct 2026

24-Month Trend

Day Changers market trend chart

Average Price

$21.77

YoY Sales Trend

45.0%

2Y Sales Trend

188.6%

Edibles dominate with a staggering 99.8% share, growing 75.1% YoY, making it the fastest-growing category. This concentration highlights the brand's strategic focus on a single, high-demand product segment.

CategorySales ShareAvg PriceYoY

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DAY CHANGERS operates exclusively in Oklahoma, where it commands 100% of its sales. This geographic concentration emphasizes the brand's strong foothold in the state as a leading player.

StateEdiblesConcentratesPre-Roll

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Market Position

Competitive LandscapeOct 2026

DAY CHANGERS ranks #6 in the Edibles category, trailing behind leaders like SMOKIEZ (#1) and WYLD (#2). The brand's ascent from #10 to #6 within a year showcases its competitive momentum in a fiercely contested market.

Edibles in Oklahoma Rankings (Last 4 Months)Jul 2026Aug 2026Sep 2026Oct 2026Day Changers: 3Day Changers: 2Smokiez: 1Smokiez: 1Wyld: 2Wyld: 3Moon Dust: 4Moon Dust: 4Dosd Edibles: 5Dosd Edibles: 5

SKU View

Top Selling ProductsOct 2026

Top products for Oct 2026 with sales and momentum indicators.

ProductCategoryMoM
#2
Berry Live Resin Gummies 2500 Mg
Berry Live Resin Gummies 2500 Mg
Edibles0.8%
#4
Berry Gummies Cbn 2500 Mg
Berry Gummies Cbn 2500 Mg
Edibles17.8%
#6
Berry Gummies Cbn 10000 Mg
Berry Gummies Cbn 10000 Mg
Edibles69.3%
#8
Watermelon Gummies Cbd:cbg:cbn 2500 Mg
Watermelon Gummies Cbd:cbg:cbn 2500 Mg
Edibles44.0%
#10
Citrus Ready To Drink 250 Mg
Citrus Ready To Drink 250 Mg
Edibles210.2%

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Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Day Changers using competitive landscape rank coverage, proximity, and momentum.