Benchmarking
Market ComparisonOct 2026
Among emerging-tier markets, Oklahoma stands out for contracting on nearly every axis, with sales down 19.4% over two years and dispensary count shrinking 12% year over year to 987 stores. What distinguishes Oklahoma from other declining markets is the sharp price rebound: average prices are up 33% year over year even as unit volume fell 35%, a sign that the market is consolidating rather than simply deteriorating. The state's medical-only status and the 2023 rejection of recreational legalization limit its ceiling relative to peers that have unlocked adult-use demand.
24-Month Trend
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Benchmarking
Market ComparisonOct 2026
Among emerging-tier markets, Oklahoma stands out for contracting on nearly every axis, with sales down 19.4% over two years and dispensary count shrinking 12% year over year to 987 stores. What distinguishes Oklahoma from other declining markets is the sharp price rebound: average prices are up 33% year over year even as unit volume fell 35%, a sign that the market is consolidating rather than simply deteriorating. The state's medical-only status and the 2023 rejection of recreational legalization limit its ceiling relative to peers that have unlocked adult-use demand.
24-Month Trend
| State | Sales | YoY |
|---|---|---|
| Pennsylvania | $90-100M | +7.1% |
| Oregon | $70-80M | -1.7% |
| Oklahoma | $60-70M | -12.9% |
| Nevada | $60-70M | +1.6% |
| New Mexico | $35-50M | +0.6% |
