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Brand Explorer/The Laughing Goat

The Laughing Goat

Aug 2026

Overview

THE LAUGHING GOAT's sales plunged 16.9% YoY, with a staggering 67.1% drop over the last three months. This premium brand struggles to engage consumers, reflecting a significant shift in market dynamics.

Categories

FlowerPre-Rolls
  • Top Category: Flower
  • Price Tier: Premium
  • States Active: 1

Top States

The Laughing Goat logoThe Laughing Goat Top StatesAug 2026

Top states where The Laughing Goat is active based on indexed sales coverage.

Trend View

The Laughing Goat logoMarket Insights SnapshotAug 2026

24-Month Trend

The Laughing Goat market trend chart

Average Price

$28

YoY Sales Trend

168.4%

2Y Sales Trend

187.2%

Flower dominates at 97% of total sales, yet it declined 19.4% YoY. Accessories contribute a mere 2.5%, underscoring the heavy reliance on a single category.

CategorySales ShareAvg PriceYoY
Pre-Rolls2.4%$4.74764.9%

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THE LAUGHING GOAT is solely active in Oklahoma, which accounts for 100% of its sales. This geographic concentration highlights its vulnerability to local market shifts.

StateFlowerPre-RollConcentrates

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Market Position

The Laughing Goat logoCompetitive LandscapeAug 2026

Currently ranked #42 in Flower, THE LAUGHING GOAT has fallen sharply from #25. Competing brands include GREEN DYNASTY FARMS and ZENOA CANNABIS, both significantly ahead.

Flower in Oklahoma Rankings (Last 4 Months)May 2026Jun 2026Jul 2026Aug 2026The Laughing Goat: 9The Laughing Goat: 10Reign Gardens: 19Reign Gardens: 8Oklafornia: 6Oklafornia: 7Heartland Farms: 3Heartland Farms: 5Green Dynasty Far…: 1Green Dynasty Far…: 1

SKU View

The Laughing Goat logoTop Selling ProductsAug 2026

Top products for Aug 2026 with sales and momentum indicators.

ProductCategoryMoM
#2
Original Glue Buds 28 Gram
Original Glue Buds 28 Gram
Flower139.5%
#4
Kush Mints Buds 28 Gram
Kush Mints Buds 28 Gram
Flower57.8%
#6
Purple Punch Buds 1 Gram
Purple Punch Buds 1 Gram
Flower203.5%

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Benchmarking

Competitive Peer Set

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Peer brands benchmarked against The Laughing Goat using competitive landscape rank coverage, proximity, and momentum.