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Brand Explorer/First Fire

First Fire

Oct 2026

Overview

FIRST FIRE's sales surged 149.6% year-over-year, reflecting a strategic pricing shift with a 89.8% increase over the last three months. Positioned as a premium brand, it captures growing consumer demand in the cannabis market.

Categories

FlowerVapesPre-RollsConcentratesAccessories
  • Top Category: Flower
  • Price Tier: Premium
  • States Active: 1

Top States

First Fire Top StatesOct 2026

Top states where First Fire is active based on indexed sales coverage.

Trend View

Market Insights SnapshotOct 2026

24-Month Trend

First Fire market trend chart

Average Price

$45.73

YoY Sales Trend

28.5%

2Y Sales Trend

115.8%

Flower dominates at 69.7% with a 104.2% YoY increase. Vapes have seen explosive growth at 447.4% YoY, while Pre-Rolls and Concentrates are also experiencing significant spikes at 315.6% and 460.4% YoY, respectively.

CategorySales ShareAvg PriceYoY
Vapes25.9%$46.0793.7%
Concentrates8.2%$51.4368.7%

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FIRST FIRE commands the North Carolina market, holding a 100% share in its sole operating state. The brand's geographic concentration highlights its strong foothold in this burgeoning cannabis market.

StateFlowerVapor PensPre-RollConcentratesAccessoriesEdibles

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Market Position

Competitive LandscapeOct 2026

FIRST FIRE ranks #1 in the Flower category, maintaining its lead but facing competition from GREAT SMOKY CANNABIS at #2 and OSDA at #3. This competitive tension underscores the brand's strong market position in North Carolina.

Flower in North Carolina Rankings (Last 4 Months)Jul 2026Aug 2026Sep 2026Oct 2026First Fire: 2First Fire: 1Great Smoky Canna…: 1Great Smoky Canna…: 2A-ye-li: 4A-ye-li: 3Osda: 6Osda: 4Space Rockets: 3Space Rockets: 5

SKU View

Top Selling ProductsOct 2026

Top products for Oct 2026 with sales and momentum indicators.

ProductCategoryMoM
#2
Dulce De Uva Buds 7 Gram
Dulce De Uva Buds 7 Gram
FlowerN/A
#4
Super Boof Buds 3.50 Gram
Super Boof Buds 3.50 Gram
Flower51.6%
#6
Tropical Punch Disposables 1000 Mg
Tropical Punch Disposables 1000 Mg
Vapes64.2%
#8
Twisted Tropics Cartridges 1000 Mg
Twisted Tropics Cartridges 1000 Mg
Vapes67.4%

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Benchmarking

Competitive Peer Set

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Peer brands benchmarked against First Fire using competitive landscape rank coverage, proximity, and momentum.