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Brand Explorer/North Carolina Market

North Carolina Cannabis Sales

Aug 2026

Overview

Sales in North Carolina have surged more than 2,284% over the past two years, making it one of the fastest-accelerating cannabis markets in the country from a near-standing start. As of April 2026, year-over-year sales climbed 24.6% while unit volume grew just 7.4%, meaning prices are expanding rather than compressing—a 16.1% increase in average price year over year that signals early-market dynamics where demand still outpaces supply. The state remains a small-tier market operating with a single dispensary, and the brand FIRST FIRE has established an early foothold. Flower and vapes together account for nearly 68% of all sales, with both categories posting above-30% annual growth. North Carolina legalized medicinal marijuana and launched its first licensed retail sales in recent years, placing it among the newest entrants on the East Coast and one to watch as additional dispensary licenses could reshape the competitive landscape.

  • Top Brand: Great Smoky Cannabis
  • Top Category: Flower (34%)

Benchmarking

North Carolina iconMarket ComparisonAug 2026

North Carolina's two-year sales growth of more than 2,284% is virtually unmatched, though the figure reflects a market scaling from a minimal base with just one dispensary in operation. Year-over-year growth of 24.6% with expanding prices—up 16.1%—sets it apart from more mature states where price compression is the norm, positioning North Carolina as a rare early-stage market where per-unit revenue is still climbing.

24-Month Trend

North Carolina market trend chart
StateSalesYoY
District of Columbia$5-10M9.3%
South Dakota$5-10M4.8%

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Store Performance

North Carolina iconTop Performing Stores

Top performing dispensaries in North Carolina.

StoreCityEst. Sales
#1
Great Smoky Cannabis Company (Tribal) logo
Great Smoky Cannabis Company (Tribal)		Cherokee<$250K

Category View

North Carolina iconCategory PerformanceAug 2026

Flower narrowly leads at 34.3% of sales with 32.8% year-over-year growth, but vapes are closing fast at 33.6% share and 31.4% growth, creating an unusually tight two-category race at the top. Edibles hold 16.1% share and grew 21.3%, while pre-rolls posted 22.1% gains to reach 12% of the mix. Concentrates are the lone decliner, slipping 12.6% to just 4% share—an expected pattern in a single-dispensary market where shelf space is limited and consumer preferences are still forming around FIRST FIRE and other early entrants.

CategorySalesAvg PriceYoY
#1Flower$1-2.5M$56.2231.3%
#2Vapes$1-2.5M$43.219.7%
#3Edibles$.5M-1M$26.7112.2%
#4Pre-Rolls$.5M-1M$17.476.4%
#5Concentrates$250-500K$46.220.2%
#6Accessories<$250K$5106253.9%
#7Topicals<$250K$30.9427.6%
#8Oral<$250K$27.4631.0%
#9Cbd<$250K$6.43N/A

Top Brands

Category LeadersAug 2026

Category leaders show which brands are currently strongest by segment in North Carolina, with 1-month rank movement when available.

North Carolina icon

Accessories

Aug 2026

Top Accessories brands in North Carolina: Bic Lighters, First Fire, Blazy Susan.

  1. #XXLocked Brand
  2. #2
    FF
    First Fire    1m trend•N/A
  3. #XXLocked Brand
  4. #4
    Baked logo
    Baked    1m trend•N/A
  5. #XXLocked Brand

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North Carolina icon

Edibles

Aug 2026

Top Edibles brands in North Carolina: Great Smoky Cannabis, Smoky Mountain High, Qualla Brands.

  1. #XXLocked Brand
  2. #2
    SM
    Smoky Mountain High    19.8% MoM
  3. #XXLocked Brand
  4. #4
    CC
    Canna Cubes    From 513.5% MoM
  5. #XXLocked Brand

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North Carolina icon

Flower

Aug 2026

Top Flower brands in North Carolina: Great Smoky Cannabis, First Fire, A-Ye-Li.

  1. #XXLocked Brand
  2. #2
    FF
    First Fire    18.5% MoM
  3. #XXLocked Brand
  4. #4
    SR
    Space Rockets    From 313.8% MoM
  5. #XXLocked Brand

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North Carolina icon

Oral

Aug 2026

Top Oral brands in North Carolina: Qualla Brands, Chill Pills, Perfect.

  1. #XXLocked Brand
  2. #3
    Chill Pills logo
    Chill Pills    From 2
  3. #XXLocked Brand

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North Carolina icon

Pre-Rolls

Aug 2026

Top Pre-Rolls brands in North Carolina: Great Smoky Cannabis, First Fire, A-Ye-Li.

  1. #XXLocked Brand
  2. #2
    FF
    First Fire    17.0% MoM
  3. #XXLocked Brand
  4. #4
    Phat Panda logo
    Phat Panda    From 532.3% MoM
  5. #XXLocked Brand

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Product Leaders

Category Product LeadersAug 2026

Top ranked products by category for North Carolina, based on the latest state-category product snapshot.

North Carolina icon

Flower

Aug 2026
ProductBrandAug 2026Jul 2026Jun 2026
Cheese Buds 7 Gram
Cheese Buds 7 Gram
First Fire#2N/AN/A
Pink Certz Buds 3.50 Gram
Pink Certz Buds 3.50 Gram
Great Smoky Cannabis#4#27N/A

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North Carolina icon

Vapes

Aug 2026
ProductBrandAug 2026Jul 2026Jun 2026
Granddaddy Purple Disposables 1000 Mg
Granddaddy Purple Disposables 1000 Mg
Great Smoky Cannabis#2#2#3
Dragon Fruit Disposables 1000 Mg
Dragon Fruit Disposables 1000 Mg
First Fire#4#45#13

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North Carolina icon

Edibles

Aug 2026
ProductBrandAug 2026Jul 2026Jun 2026
Peach Mango Rso Gummies 100 Mg
Peach Mango Rso Gummies 100 Mg
Great Smoky Cannabis#2#2#3
Peach Gummies 100 Mg
Peach Gummies 100 Mg
Smoky Mountain High#4#4#26

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North Carolina icon

Pre-Rolls

Aug 2026
ProductBrandAug 2026Jul 2026N/A
A Ye Li Trop Cherry 1 Pack Pre Rolls
A Ye Li Trop Cherry 1 Pack Pre Rolls
A-Ye-Li#2#38N/A
Super Boof 1 Pack Infused Pre Rolls 0.70 Gram
Super Boof 1 Pack Infused Pre Rolls 0.70 Gram
Great Smoky Cannabis#4N/AN/A

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North Carolina icon

Concentrates

Aug 2026
ProductBrandAug 2026Jul 2026Jun 2026
Golden Pineapple Budder Resin\wax 1 Gram
Golden Pineapple Budder Resin\wax 1 Gram
First Fire#2#7N/A
Peach Berry Distillate 1 Gram
Peach Berry Distillate 1 Gram
First Fire#4#5#3

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