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Brand Explorer/North Carolina Market

North Carolina Cannabis Sales

Oct 2026

Overview

Sales in North Carolina have surged more than 2,284% over the past two years, making it one of the fastest-accelerating cannabis markets in the country from a near-standing start. As of April 2026, year-over-year sales climbed 24.6% while unit volume grew just 7.4%, meaning prices are expanding rather than compressing—a 16.1% increase in average price year over year that signals early-market dynamics where demand still outpaces supply. The state remains a small-tier market operating with a single dispensary, and the brand FIRST FIRE has established an early foothold. Flower and vapes together account for nearly 68% of all sales, with both categories posting above-30% annual growth. North Carolina legalized medicinal marijuana and launched its first licensed retail sales in recent years, placing it among the newest entrants on the East Coast and one to watch as additional dispensary licenses could reshape the competitive landscape.

  • Top Brand: First Fire
  • Top Category: Flower (36%)

Benchmarking

North Carolina iconMarket ComparisonOct 2026

North Carolina's two-year sales growth of more than 2,284% is virtually unmatched, though the figure reflects a market scaling from a minimal base with just one dispensary in operation. Year-over-year growth of 24.6% with expanding prices—up 16.1%—sets it apart from more mature states where price compression is the norm, positioning North Carolina as a rare early-stage market where per-unit revenue is still climbing.

24-Month Trend

North Carolina market trend chart
StateSalesYoY
Delaware$5-10M36.3%
South Dakota$5-10M3.9%

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Store Performance

North Carolina iconTop Performing Stores

Top performing dispensaries in North Carolina.

StoreCityEst. Sales
#1
Great Smoky Cannabis Company (Tribal) logo
Great Smoky Cannabis Company (Tribal)		Cherokee<$250K

Category View

North Carolina iconCategory PerformanceOct 2026

Flower narrowly leads at 34.3% of sales with 32.8% year-over-year growth, but vapes are closing fast at 33.6% share and 31.4% growth, creating an unusually tight two-category race at the top. Edibles hold 16.1% share and grew 21.3%, while pre-rolls posted 22.1% gains to reach 12% of the mix. Concentrates are the lone decliner, slipping 12.6% to just 4% share—an expected pattern in a single-dispensary market where shelf space is limited and consumer preferences are still forming around FIRST FIRE and other early entrants.

CategorySalesAvg PriceYoY
#1Flower$1-2.5M$59.9235.6%
#2Vapes$1-2.5M$44.8617.8%
#3Edibles$.5M-1M$29.410.1%
#4Pre-Rolls$.5M-1M$19.084.2%
#5Concentrates$250-500K$47.0411.5%
#6Accessories<$250K$5.122.7%
#7Oral<$250K$29.668.8%
#8Topicals<$250K$49.033.1%
#9Cbd<$250K$18.9463.5%

Top Brands

Category LeadersOct 2026

Category leaders show which brands are currently strongest by segment in North Carolina, with 1-month rank movement when available.

North Carolina icon

Accessories

Oct 2026

Top Accessories brands in North Carolina: First Fire, Bic Lighters, Zig Zag.

  2. #2
    Bic Lighters logo
    Bic Lighters    From 127.9% MoM
  4. #4
    Juicy Jay'S logo
    Juicy Jay'S    1m trend•N/A

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North Carolina icon

Concentrates

Oct 2026

Top Concentrates brands in North Carolina: First Fire, Great Smoky Cannabis, Qualla Brands.

  2. #2
    GS
    Great Smoky Cannabis    82.2% MoM

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North Carolina icon

Edibles

Oct 2026

Top Edibles brands in North Carolina: Great Smoky Cannabis, Smoky Mountain High, Qualla Brands.

  2. #2
    SM
    Smoky Mountain High    4.9% MoM
  4. #4
    CC
    Canna Cubes    35.1% MoM

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North Carolina icon

Flower

Oct 2026

Top Flower brands in North Carolina: First Fire, Great Smoky Cannabis, A-Ye-Li.

  2. #2
    GS
    Great Smoky Cannabis    From 115.1% MoM
  4. #4
    O
    Osda    64.4% MoM

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North Carolina icon

Oral

Oct 2026

Top Oral brands in North Carolina: Qualla Brands, Grateful Meds, Snoozy.

  2. #2
    GM
    Grateful Meds    47.3% MoM
  4. #5
    Chill Pills logo
    Chill Pills    From 3100.0% MoM

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North Carolina icon

Pre-Rolls

Oct 2026

Top Pre-Rolls brands in North Carolina: Great Smoky Cannabis, First Fire, Osda.

  2. #2
    FF
    First Fire    35.2% MoM
  4. #4
    A
    A-Ye-Li    From 646.4% MoM

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North Carolina icon

Topicals

Oct 2026

Top Topicals brands in North Carolina: Qualla Brands, Nature'S Remedy, East Fork Cultivars.

  2. #2
    Nature'S Remedy logo
    Nature'S Remedy    38.6% MoM
  4. #4
    Grassroots Cannabis logo
    Grassroots Cannabis    100.0% MoM

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North Carolina icon

Vapes

Oct 2026

Top Vapes brands in North Carolina: A-Ye-Li, Osda, First Fire.

  2. #2
    O
    Osda    From 16.3% MoM
  4. #4
    GS
    Great Smoky Cannabis    97.6% MoM

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Product Leaders

Category Product LeadersOct 2026

Top ranked products by category for North Carolina, based on the latest state-category product snapshot.

North Carolina icon

Flower

Oct 2026
ProductBrandOct 2026Sep 2026Aug 2026
Purple Starfruit Buds 3.50 Gram
First Fire#2N/AN/A
Commodity Cheese Buds 28 Gram
First Fire#4N/AN/A

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North Carolina icon

Vapes

Oct 2026
ProductBrandOct 2026Sep 2026Aug 2026
Zprite Disposables 1000 Mg
First Fire#2#51#3
Granddaddy Purple Disposables 1000 Mg
Great Smoky Cannabis#4#18#2

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North Carolina icon

Edibles

Oct 2026
ProductBrandOct 2026Sep 2026Aug 2026
Elderberry Gummies 100 Mg
Great Smoky Cannabis#2#1#1
Watermelon Lemonade Rso Gummies 100 Mg
Great Smoky Cannabis#4#4#5

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North Carolina icon

Pre-Rolls

Oct 2026
ProductBrandOct 2026Sep 2026Aug 2026
Commodity Cheese 5 Pack Pre Rolls 3.50 Gram
First Fire#2#10N/A
Trop Cherry 5 Pack Infused Pre Rolls 2.50 Gram
Great Smoky Cannabis#4N/AN/A

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North Carolina icon

Concentrates

Oct 2026
ProductBrandOct 2026Sep 2026Aug 2026
Fire Lemon Distillate 1 Gram
First Fire#2#4#8
Peach Berry Distillate 1 Gram
First Fire#4#5#4

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