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Float

Oct 2026

Overview

FLOAT surged +55.4% YoY to climb from #8 to #5 in Florida, reaching mid-tier status. A recent 3-month decline of -12.4% tempers the annual gains, signaling possible momentum loss heading into mid-2026. Mid-tier pricing appears central to the growth strategy.

Categories

VapesFlowerPre-RollsConcentratesAccessories
  • Top Category: Vapes
  • Price Tier: Mid-Market
  • States Active: 4

Trend View

Float logoMarket Insights SnapshotOct 2026

24-Month Trend

Float market trend chart

Average Price

$21.02

YoY Sales Trend

45.6%

2Y Sales Trend

42.4%

Pre-Rolls exploded +165.3% YoY, now 18.6% of sales and FLOAT's fastest-growing segment. Vapes remain the core at 43.5% share with +50.6% YoY growth. Flower holds 32.1% at +37.0% YoY, while Concentrates lag at +14.4%.

CategorySales ShareAvg PriceYoY
Flower39.0%$23.5352.4%

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FLOAT is heavily concentrated in Florida at 82.7% of sales, placing it among top cannabis brands in Florida. Massachusetts accounts for the remaining 17.3%. Operating in just 2 states, geographic diversification remains a clear opportunity.

StateVapor PensFlowerPre-RollAccessoriesConcentratesOther
10213514⊖⊖

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Market Position

Float logoCompetitive LandscapeOct 2026

#5 in Vapes in Florida, up from #8 a year ago, but FLOAT has lost ground recently to peers. SELECT holds #1, with ROLL ONE and TRULIEVE also pulling ahead over the past several months. Closing the gap on TRULIEVE at #4 is the near-term competitive test.

Vapes in Florida Rankings (Last 4 Months)Jul 2026Aug 2026Sep 2026Oct 2026Float: 7Float: 10Co2lors: 9Co2lors: 8Sunshine Cannabis: 8Sunshine Cannabis: 7Select: 1Select: 1Roll One: 2Roll One: 2

SKU View

Float logoTop Selling ProductsOct 2026

Top products for Oct 2026 with sales and momentum indicators.

ProductCategoryMoM
#2
Happily Ever After Buds 3.50 Gram
Happily Ever After Buds 3.50 Gram
Flower303.0%
#4
Gelato #41 Buds 3.50 Gram
Gelato #41 Buds 3.50 Gram
Flower510.8%
#6
Animal Burnie Buds 3.50 Gram
Animal Burnie Buds 3.50 Gram
Flower119.9%
#8
Magic Marker Buds 3.50 Gram
Magic Marker Buds 3.50 Gram
Flower484.2%

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Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Float using competitive landscape rank coverage, proximity, and momentum.