Top States
Float Top StatesAug 2026
Top states where Float is active based on indexed sales coverage.
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Float
Aug 2026
Overview
FLOAT surged +55.4% YoY to climb from #8 to #5 in Florida, reaching mid-tier status. A recent 3-month decline of -12.4% tempers the annual gains, signaling possible momentum loss heading into mid-2026. Mid-tier pricing appears central to the growth strategy.
Categories
VapesFlowerPre-RollsConcentratesAccessories
- Top Category: Vapes
- Price Tier: Mid-Market
- States Active: 3
Trend View
Market Insights SnapshotAug 2026
24-Month Trend
Average Price
$20.21
YoY Sales Trend
55.2%
2Y Sales Trend
34.4%
Pre-Rolls exploded +165.3% YoY, now 18.6% of sales and FLOAT's fastest-growing segment. Vapes remain the core at 43.5% share with +50.6% YoY growth. Flower holds 32.1% at +37.0% YoY, while Concentrates lag at +14.4%.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Flower | 41.0% | $21.27 | 26.3% |
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Trend View
Market Insights SnapshotAug 2026
24-Month Trend
Average Price
$20.21
YoY Sales Trend
55.2%
2Y Sales Trend
34.4%
Category Breakout
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Vapes | 45.4% | $30.23 | 60.2% |
| Flower | 41.0% | $21.27 | 26.3% |
| Pre-Rolls | 11.5% | $8.37 | 60.8% |
State Rank Table
| State | Vapor Pens | Flower | Pre-Roll | Accessories | Concentrates |
|---|---|---|---|---|---|
| Texas | 2 | ⊖ | ⊖ | ⊖ | ⊖ |
| Florida | 8 | 11 | 10 | 11 | ⊖ |
| Massachusetts | ⊖ | 48 | 25 | ⊖ | 22 |
FLOAT is heavily concentrated in Florida at 82.7% of sales, placing it among top cannabis brands in Florida. Massachusetts accounts for the remaining 17.3%. Operating in just 2 states, geographic diversification remains a clear opportunity.
| State | Vapor Pens | Flower | Pre-Roll | Accessories | Concentrates |
|---|---|---|---|---|---|
| 8 | 11 | 10 | 11 | ⊖ | |
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Market Position
Competitive LandscapeAug 2026
#5 in Vapes in Florida, up from #8 a year ago, but FLOAT has lost ground recently to peers. SELECT holds #1, with ROLL ONE and TRULIEVE also pulling ahead over the past several months. Closing the gap on TRULIEVE at #4 is the near-term competitive test.
SKU View
Top Selling ProductsAug 2026
Top products for Aug 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#2  | Flower | 1.6% |
#4  | Flower | 30.7% |
#6  | Flower | 48.7% |
#8  | Flower | 150.4% |
#10  | Flower | 150.3% |
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Benchmarking
Competitive Peer Set
Peer brands benchmarked against Float using competitive landscape rank coverage, proximity, and momentum.
