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Froot

Oct 2026

Overview

FROOT's rank slipped from #6 to #8 in California, a critical market for the brand. Sales decreased 3.6% YoY, yet there's a recent uptick of 4.3% over the last three months, hinting at potential recovery.

Categories

EdiblesPre-RollsFlower
  • Top Category: Edibles
  • Price Tier: Value
  • States Active: 1

Top States

Froot logoFroot Top StatesOct 2026

Top states where Froot is active based on indexed sales coverage.

Trend View

Froot logoMarket Insights SnapshotOct 2026

24-Month Trend

Froot market trend chart

Average Price

$8.62

YoY Sales Trend

5.5%

2Y Sales Trend

4.9%

Edibles dominate at 80.0% of sales despite a 2.9% YoY decline. Pre-Rolls show slight growth at +0.2%, while Flower languishes at only 2.1% of sales, down 36.5% YoY—the slowest category.

CategorySales ShareAvg PriceYoY
Pre-Rolls18.4%$11.184.9%

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California accounts for 100% of FROOT's sales, showcasing intense geographic concentration. The brand's entire footprint rests within this competitive state.

StateEdiblesPre-RollFlowerVapor Pens

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Market Position

Froot logoCompetitive LandscapeOct 2026

FROOT ranks #8 in the Edibles category, trailing leading brands like WYLD and CAMINO. The brand has lost ground, dropping two spots over the past year, now sitting 7 spots behind WYLD.

Edibles in California Rankings (Last 4 Months)Jul 2026Aug 2026Sep 2026Oct 2026Froot: 8Froot: 7Uncle Arnie's: 6Uncle Arnie's: 6Good Tide: 7Good Tide: 8Wyld: 1Wyld: 1Camino: 2Camino: 2

SKU View

Froot logoTop Selling ProductsOct 2026

Top products for Oct 2026 with sales and momentum indicators.

ProductCategoryMoM
#2
Blue Raspberry Gummies 100 Mg
Blue Raspberry Gummies 100 Mg
Edibles6.9%
#4
Strawberry Gummies 100 Mg
Strawberry Gummies 100 Mg
Edibles12.8%
#6
Grape Gummies 100 Mg
Grape Gummies 100 Mg
Edibles10.3%
#8
Cookies And Cream Rosin Other Baked Goods 100 Mg
Cookies And Cream Rosin Other Baked Goods 100 Mg
Edibles123.1%
#10
Pineapple Gummies 1 Mg
Pineapple Gummies 1 Mg
Edibles65.2%

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Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Froot using competitive landscape rank coverage, proximity, and momentum.