Top States
Head & Heal Top StatesOct 2026
Top states where Head & Heal is active based on indexed sales coverage.
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Oct 2026
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HEAD & HEAL's sales plunged 12.6% YoY, now sitting in the <250K tier. Despite a slight uptick in sales over the last three months, the brand's premium positioning may be misaligned with shifting consumer preferences.
Categories
Top States
Top states where Head & Heal is active based on indexed sales coverage.
Trend View
24-Month Trend

Average Price
$66.3
YoY Sales Trend
15.4%
2Y Sales Trend
7.8%
Oral remains the strongest category at 72.2%, but has seen a decline of 27.4% YoY. Other categories show contrasting trends: Edibles down 30.6% YoY while Other and CBD categories surged at +38.0% and +61.5% respectively.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Concentrates | 14.9% | $63.38 | 367.1% |
| Edibles | 4.8% | $56.33 | 42.1% |
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Trend View
24-Month Trend

Average Price
$66.3
YoY Sales Trend
15.4%
2Y Sales Trend
7.8%
Category Breakout
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Oral | 75.5% | $73.65 | 1.8% |
| Concentrates | 14.9% | $63.38 | 367.1% |
| Topicals | 4.9% | $45.52 | 814.6% |
| Edibles | 4.8% | $56.33 | 42.1% |
State Rank Table
| State | Oral | Concentrates | Topicals | Edibles | Accessories | Cbd | Flower | Other |
|---|---|---|---|---|---|---|---|---|
| New York | 4 | 26 | 4 | ⊖ | ⊖ | 4 | ⊖ | 6 |
HEAD & HEAL holds a concentrated presence in New York, which accounts for 100% of its sales. The brand's geographic footprint is limited, focusing solely on this top cannabis market.
| State | Oral | Concentrates | Topicals | Edibles | Accessories | Cbd | Flower | Other |
|---|---|---|---|---|---|---|---|---|
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Market Position
Ranked #5 in the Oral category, HEAD & HEAL trails behind leaders AYRLOOM (#1), 1906 (#2), LEVEL+ (#3), and MFNY (#4). The brand fell from #3 to #5 in the past year, highlighting increasing competitive pressure.
SKU View
Top products for Oct 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#2 | Concentrates | 63.7% |
#4 | Topicals | 19.7% |
#6 | Edibles | 50.5% |
#8 | Edibles | 84.3% |
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Benchmarking
Peer brands benchmarked against Head & Heal using competitive landscape rank coverage, proximity, and momentum.