Highly Rooted

Top states where Highly Rooted is active based on indexed sales coverage.

VTVermont

(<$250K)

24-Month Trend

Edibles dominate at 69.2% of sales but faced a steep decline of 37.4% YoY. Oral products hold 23.5% with a milder drop of 12.4%, while Topicals represent 6.9% and decreased 36.2% YoY.

Category	Sales Share	Avg Price	YoY
Locked Category	XX.X%	$XX.XX	XX.X%
Oral	25.5%	$49.66	12.5%
Locked Category	XX.X%	$XX.XX	XX.X%

Trend View

Market Insights SnapshotAug 2026

24-Month Trend

Average Price

$32.3

YoY Sales Trend

26.5%

2Y Sales Trend

38.5%

Category Breakout

Category	Sales Share	Avg Price	YoY
Edibles	66.9%	$27.81	30.6%
Oral	25.5%	$49.66	12.5%
Topicals	7.6%	$42.06	9.8%

State Rank Table

State	Edibles	Oral	Topicals	Accessories	Cbd	Flower	Vapor Pens
Vermont	7	1	1	⊖	3	⊖	⊖

HIGHLY ROOTED maintains a stronghold in Vermont, capturing 100% of sales in the state. The brand is currently active in only this single market.

State	Edibles	Oral	Topicals	Accessories	Cbd	Flower	Vapor Pens
Locked State	#XX	#XX	#XX	#XX	#XX	#XX	#XX

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Currently ranked #7 in Edibles, HIGHLY ROOTED has lost ground against leading competitors like UPSTATE ELEVATOR SUPPLY CO. (#1) and VTREATZ (#2), slipping three spots over the past year.

Top products for Aug 2026 with sales and momentum indicators.

Product	Category	MoM
#XXLocked Product	Locked Category	XX.X%
#2 Berry Rosin Gummies Cbn 100 Mg	Edibles	20.1%
#XXLocked Product	Locked Category	XX.X%
#4 Strawberry Gummies 100 Mg	Edibles	35.0%
#XXLocked Product	Locked Category	XX.X%
#6 Banana Rosin Gummies 100 Mg	Edibles	110.3%
#XXLocked Product	Locked Category	XX.X%
#8 Blue Raspberry Gummies 100 Mg	Edibles	73.3%
#XXLocked Product	Locked Category	XX.X%
#10 Pineapple Gummies Cbd 100 Mg	Edibles	38.9%