Highly Rooted

Top states where Highly Rooted is active based on indexed sales coverage.

VTVermont

(<$250K)

24-Month Trend

Edibles dominate at 69.2% of sales but faced a steep decline of 37.4% YoY. Oral products hold 23.5% with a milder drop of 12.4%, while Topicals represent 6.9% and decreased 36.2% YoY.

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Category	Sales Share	Avg Price	YoY
Locked Category	XX.X%	$XX.XX	XX.X%
Oral	25.4%	$51.97	26.5%
Locked Category	XX.X%	$XX.XX	XX.X%

Trend View

Market Insights SnapshotOct 2026

24-Month Trend

Average Price

$32.72

YoY Sales Trend

34.7%

2Y Sales Trend

37.5%

Category Breakout

Category	Sales Share	Avg Price	YoY
Edibles	66.9%	$28.11	38.9%
Oral	25.4%	$51.97	26.5%
Topicals	7.7%	$39.39	24.1%

State Rank Table

State	Edibles	Oral	Topicals	Accessories	Cbd	Vapor Pens
Vermont	6	2	2	⊖	3	⊖

HIGHLY ROOTED maintains a stronghold in Vermont, capturing 100% of sales in the state. The brand is currently active in only this single market.

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State	Edibles	Oral	Topicals	Accessories	Cbd	Vapor Pens
Locked State	#XX	#XX	#XX	#XX	#XX	#XX

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Currently ranked #7 in Edibles, HIGHLY ROOTED has lost ground against leading competitors like UPSTATE ELEVATOR SUPPLY CO. (#1) and VTREATZ (#2), slipping three spots over the past year.

Top products for Oct 2026 with sales and momentum indicators.

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Product	Category	MoM
#XXLocked Product	Locked Category	XX.X%
#2 Strawberry Gummies 100 Mg	Edibles	83.7%
#XXLocked Product	Locked Category	XX.X%
#4 Pineapple Rosin Gummies Cbd 100 Mg	Edibles	69.2%
#XXLocked Product	Locked Category	XX.X%
#6 Milk Bites 100 Mg	Edibles	75.0%
#XXLocked Product	Locked Category	XX.X%
#8 Milk Bar 100 Mg	Edibles	120.5%
#XXLocked Product	Locked Category	XX.X%