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Brand Explorer/Midnight Fruit Company

Midnight Fruit Company

Aug 2026

Overview

Rank slipped from #10 to #17 in Oregon—MIDNIGHT FRUIT COMPANY saw a 13.8% uptick in the last quarter. While sales are improving, units show a slight decline of 2.1%.

Categories

FlowerPre-Rolls
  • Top Category: Flower
  • Price Tier: Premium
  • States Active: 1

Top States

Midnight Fruit Company logoMidnight Fruit Company Top StatesAug 2026

Top states where Midnight Fruit Company is active based on indexed sales coverage.

Trend View

Midnight Fruit Company logoMarket Insights SnapshotAug 2026

24-Month Trend

Midnight Fruit Company market trend chart

Average Price

$26

YoY Sales Trend

45.0%

2Y Sales Trend

5.3%

Flower holds 96.6% of total sales but is down 10.5% YoY, while Pre-Rolls represent a niche 3.4% but surged 179.5% YoY—highlighting a significant category shift.

CategorySales ShareAvg PriceYoY
Pre-Rolls4.8%$6.7317.6%

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MIDNIGHT FRUIT COMPANY is concentrated solely in Oregon, capturing 100% of its sales in this top cannabis state.

StateFlowerPre-RollAccessoriesConcentrates

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Market Position

Midnight Fruit Company logoCompetitive LandscapeAug 2026

Competitive summary unavailable.

Flower in Oregon Rankings (Last 4 Months)May 2026Jun 2026Jul 2026Aug 2026Midnight Fruit Co…: 9Midnight Fruit Co…: 6Pruf Cultivar: 2Pruf Cultivar: 5Frontier Farms: 14Frontier Farms: 7Focus North: 22Focus North: 8Cannabis Nation D…: 1Cannabis Nation D…: 1

SKU View

Midnight Fruit Company logoTop Selling ProductsAug 2026

Top products for Aug 2026 with sales and momentum indicators.

ProductCategoryMoM
#2
Midnight Buds 3.50 Gram
Midnight Buds 3.50 Gram
Flower12.4%
#4
Midnight Buds 14 Gram
Midnight Buds 14 Gram
Flower134.3%
#6
Lemon Skunk Buds 3.50 Gram
Lemon Skunk Buds 3.50 Gram
Flower150.3%
#8
Animal Face Buds 3.50 Gram
Animal Face Buds 3.50 Gram
Flower251.1%
#10
Crash Glow Buds 3.50 Gram
Crash Glow Buds 3.50 Gram
Flower2185.4%

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Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Midnight Fruit Company using competitive landscape rank coverage, proximity, and momentum.